Category: Book Promotion

Book Promotion

Pitching your Self-Published Book to NewsHour

The NewsHour with Jim Lehrer attracts over 3 million viewers each night to PBS and most of them are avid readers.

The arts and culture producers are your best bets for pitching your self-published book if you cannot find a more specific producer based upon your subject matter. (I have included additional producers, their contact information, and their subjects of specialization below).

Email the producer in advance and mention that you will be sending them a copy of your book. Then, mail them a copy along with your press release, sales sheet (if you have one) and any additional information that would be helpful.  Then, about 2 weeks later, follow-up via email again and inquire about the book.

Media, Arts and Culture
Anne Davenport
annedavenport@newshour.org
Jeff Brown
jbrown@newshour.org

International Affairs
Mike Mosettig
mmosettig@newshour.org

National Affairs (including economics, finance, science, and sports)
Murray Jacobson
mjacobson@newshour.org

Congressional Affairs
Jim Trengrove
jtrengrove@newshour.org

Education, law, politics
Linda Winslow
lwinslow@newshour.org

Send your book to the appropriate producer’s attention at:
The NewsHour with Jim Lehrer
3620 27th St. South
Arlington, VA 22206

Good luck and have fun!
Kelly Schuknecht
selfpublishingadvice.wordpress.com

Book Promotion

Bottom Line for Self-Published Authors

Many of my marketing suggestions center on one tactic: establishing yourself as an expert in your field. It doesn’t matter if you write fiction or non-fiction, as a self-published author you must demonstrate expertise in what you write about. The way you demonstrate expertise is by being quoted and by helping people with your knowledge.

How do you help people? By publishing helpful tips for free. You have already published a book, now it’s time to submit tips from that book to Bottom Line, which is a 2-million+ circulation newsletter that publishes tips by experts just like you. In order to validate the expertise of their experts, they include bylines which include the fact that their experts are published authors.

That’s you!

Bottom Line has a variety of newsletters in a variety of genres, so select the one most applicable to your book and contact that editor directly from their website at www.bottomlinesecrets.com.

Personal editor: Karen Larson
Health & Natural Healing editor: Rebecca Shannonhouse
Retirement and Tax Hotline editor: David Ellis
Daily Health News & Weekly Secrets editor: Sarah Hiner

It also doesn’t hurt to send the editor a copy of your book, with specific pages of tips indicated. Here is the Bottom Line address, phone, and fax line:

Boardroom, Inc.,
281 Tresser Blvd.
8th Floor,
Stamford, CT 06901-3229

Phone: 203-973-5900
Fax: 203-967-3086

Good luck and have fun!
Kelly Schuknecht
selfpublishingadvice.wordpress.com

Book Promotion

Writing for Self-Publishing: Ask the Book Doctor

Pseudonyms

Q: I am simply a hobby writer. I do get the occasional how-to article published in a magazine; however, I want to write some western fiction novels. One problem, as I see it, is my surname. It is of eastern European origin and sounds strange to most Americans. If I write under an alias, are there any special rules that might apply to using a nom de plume, getting paid under the assumed name, copyrights under that name, et cetera?

 

A: Without being an attorney, I cannot give you the full and legal answer you deserve, but as I understand it, pseudonyms are not a problem in the publishing business. Your publisher will know your real name and send your checks to your legal name. Once you produce a written piece of work, the copyright automatically belongs to you until and unless you sell those rights, and the rights will belong to you no matter what name you may choose to use when and if you register the copyright.

 

What would you like to ask a book doctor? Send your questions to Bobbie Christmas at Bobbie@zebraeditor.com. 

Book Promotion

Mailing Lists for Self-Published Book Promotion

Don’t you wish there was one single place where you could buy a mailing list that was specific for your self-published book?

You’re in luck! Check out www.listsyoucanafford.com for third party mailing lists that just may be the answer to your marketing goals.

I hope these lists help you get the word out to your specific book audience and just in time for the holiday shopping season to begin!

Good luck and have fun!

Kelly Schuknecht
selfpublishingadvice.wordpress.com

Book Promotion

Radio Market Tip for the Self-Published Author

Lately I’ve been discussing radio interviews for the self-published author. I hope you’ve found these tips helpful. On-air interviews are one of the staples of a good self-published book publicity campaign. Here’s one more tip to help you get started.

It probably comes as no surprise to you that New York is the largest radio market in the United States. But who is number 2? Or number 22? By understanding market size, you can better prioritize your on-air marketing efforts.

The link below will take you to lists of US Radio market size organized by size and also organized alphabetically by market name.

www.radio-media.com/markets

Good luck and have fun!

Kelly Schuknecht
selfpublishingadvice.wordpress.com