7 Tips to Highly-Successful Interviewing for Self-Publishing Book Promotion

share your story author interview

All self-publishing authors should be well-prepared to give interviews. Whether in writing (email/blog interviews), over the phone, or in-person in front of a microphone or camera, the ability to speak articulately about you and your book pays endless dividends. These tips will help.

  1. Anything you say during an interview can be recorded, so choose your words wisely. Off-color jokes may be entertaining in context, but taken out of context can shed a negative light on your image. Try to ensure nothing you say can be misinterpreted.
  2. There is no “off the record.” Even if the interviewer or journalist honors that particular disclaimer, things you say “off the record” still paint a particular “picture” for the interviewer, which will reveal itself within the slant of the piece or from other questions when the “record” is turned back on.
  3. Don’t use acronyms, confusing terminology, or jargon. Your book may be very complex or scientific, but that doesn’t mean you have to be. Demonstrate your intelligence and proficiency in your subject matter by “translating” those confusing terms and concepts so the lay-man can understand it, too.  If you absolutely must use a term that few people will understand, be sure to define/describe it.
  4. Identify three key points you want to convey during the course of the interview.  Prioritize them like this: The most important point falls at the end of the interview, the second most important point falls at the start of the interview, and the third most important point falls somewhere in the middle.
  5. A popular writing adage is “Show, don’t tell.”  Show the interviewer (and the subsequent audience) how your book will entertain/educate them through a personal story or analogy.  This is much more effective than telling them…
  6. Write down ten potential interview questions.  Make the questions a part of your media kit, your book club kit, your virtual book club kit.  Many interviewers may just ask your questions verbatim (less work for them), or may ask a slightly paraphrased version of them.  There’s nothing quite as comforting as answering an interview question you wrote yourself.
  7. Practice, practice, practice. Practice answering those ten questions in front of a mirror. And then practice answering those questions in front of a friend or family member. Try to avoid reading your answers. Have them memorized.  As Seneca said: “Luck is what happens when preparation meets opportunity.”

seneca luck quote


brent sampson
In 2002, Ernst & Young Entrepreneur of the Year Semi-Finalist Brent Sampson founded Outskirts Press, a custom book publishing solution that provides a cost-effective, fast, and powerful way to help authors publish, distribute, and market their books worldwide while leaving 100% of the rights and 100% of the profits with the author. Outskirts Press was incorporated in Colorado in October, 2003.
In his capacity as the Chief Executive Officer and Chief Marketing Officer, Brent is an expert in the field of book publishing and book marketing. He is also the author of several books on both subjects, including the bestseller Sell Your Book on Amazon, which debuted at #29 on Amazon’s bestseller list.

Self-Publishing News: 1.8.2018 – The Interviews!

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And now for the news!

Some highlights from this month in the world of self-publishing, specifically interviews with or articles written by self-publishing authors and experts!

“Heather Day Gilbert has had a busy few years,” begins this profile by Register-Herald features editor Michelle James. The author in question, Heather Day Gilbert, is what you might call dedicated, with nine books out and self-published in just four years. (Her latest is Guilt by Association.) Her path to publication begins in grade school, with writing competitions, and continued through her years in college at Bob Jones University and married life. But it wasn’t until a friend challenged her to participate in NaNoWriMo–an event and nonprofit we’re huge fans of here on Self Publishing Advisor–that Gilbert began the process of publishing her writing. Her first published novel centered on Viking Eric the Red’s ward, and the first recorded European child to be born in North America; later novels were also Viking-themed, before Gilbert moved on into writing crime fiction. Central to her own experience has been the necessity for self-publishing and self promotion; writes James, “even though not having a publisher was disappointing at first and life as a self-publisher has been busy, Gilbert says it’s turned out for the best. j’I have control over all the books,’ she says. I have three audiobooks. I pick my own narrator. It worked out the way it was supposed to.'” That said, Gilbert acknowledges the challenges set before self-publishing authors. You can read more by clicking the link to read the original article, here.

It’s the age-old question, isn’t it: How does a successful author make the magic happen? In this interview for the Rocky Mountain Outlook, Jordan Small questions Danielle Arsenault about her experiences self-publishing a zine (and later, cookbooks) while living abroad in South Korea. Says Arsenault of her zine, “The purpose of life is a life of purpose. These recipes have the power to heal the body and ignite the spirit. This is worth all the stress and uncertainty that being an entrepreneur comes with.” Inspiring, to say the least. But what about the practical details? Small also interviews Jamey Glasnovic (traditionally published) and Nancy O’Hare (self-published), both of whom discuss their separate paths to publication and their reasoning for making the choices that they did. Says O’Hare: “I self-published my book. Self-publishing gives the author complete flexibility over timing, pricing, marketing and hiring support such as editors, photography and design. I wanted to keep costs down, but deliver a high-quality product that I hoped readers would value.” We couldn’t sympathize more; O’Hare’s reasoning is more or less the guiding ethic of Self Publishing Advisor. We highly recommend you check out the rest of Small’s interviews at the link!


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As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

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Self-Publishing News: 12.11.2017 – The Interviews!

December banner with fir branches.

And now for the news!

Some highlights from this month in the world of self-publishing, specifically interviews with or articles written by self-publishing authors and experts!

Wait–what? A colonoscopy? We don’t normally advertise those in our book titles. And yet, on the other hand, it did grab our attention. So … well done, David Gilmore. Well done. Gilmore’s book, How I Went to Asia for a Colonoscopy and Stayed for Love: A Memoir of Mischief and Romance, serves as the locus for this article by a different David–David Henry Sterry, and the eponymous “Book Doctors”–for HuffPost. This interview tracks everything from how Gilmore got his start, which influential works have inspired him through the years, his “long and winding” path to authorship and publication, his recommendations and tips for self-publishing, and some of the challenges he faced while gathering the information and stories collected in his book. (There really was a colonoscopy in Thailand, which reported came off rather well and significantly more affordably than it would have Stateside.) This interview is substantial, comedic, sincere, and thoroughly entertaining. We highly recommend you read the full piece at the link!

The Daily Telegraph doesn’t always dive deep into profiling authors, but this week we landed a gem in Daniel Stringer’s piece on Matthew Reilly, one of Australia’s most beloved authors (with a thoroughly American list of inspirations: Tom Clancy and John Grisham top the list, with William Golding coming in at the tail end as a token British mention). He found inspiration on his daily commute in the kind of mass-market fiction which was then and remains now such potent material for thought and action; but while the authors he read are all household names now, he himself struggled to find an audience at first. Reilly self-published his first book after having been rejected by traditional publishers, whose response to his manuscript he describes as “soul-crushing.” Well, he may not be catching the bus so often these days, but he is still publishing, with more than fifteen books already on the shelves and many more to come. You can read the full article on the Daily Telegraph website.

Rose Bingham is everything you need to cheer you up on this dreary winter Monday morning (we’re assuming it’s dreary everywhere since it’s dreary here, which is rather convenient, and indefensible of course). This enterprising eighty-year-old from Wisconsin has done something magnificent and significant: she’s published her memoirs. One might argue that hers is an act of reversal; in chronicling the disappearance of her own mother and her experience in an orphanage, her determination to keep track of her siblings, and what came after. Bingham’s memoirs, published under the title Buy the Little One a Dolly, are not self-published. Why? The answer is telling. The price, Bingham reports, was “quite hefty.” We know this is not an uncommon take on self-publishing in the year 2017–that the confusion of vanity presses with genuine self-publishing companies has done the exact opposite of what self-publishers set out to do (democratize the publishing process). Bingham’s story is inspiring and uplifting on so many levels, but that telling little note–that gentle aside from a woman who ought to have been able to pursue whatever path to publication she wanted–strikes a discordant chord. A reminder to stick to our principles.


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As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

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Self-Publishing News: 10.9.2017 – The Interviews!

hello october

And now for the news!

Some highlights from this month in the world of self-publishing, specifically interviews with or articles written by self-publishing authors and experts!

There is literally nothing more exciting and potentially explosive (in a literary sense) than a group of like-minded individuals getting together to accomplish something, and when that something happens to be writing and publishing one’s memoirs, the possibilities are endless! Or so the experiences of the Toledo Writer’s Workshop, interviewed at length by Nicki Gorny for the Toledo Blade, would seem to indicate–everyone there has a different story, both in terms of what they want to write and how their publishing process has gone. The workshop, which is made up of Chris Kwapich, Sarah Charles, James C. Mack, Chris Cummings, Don Slessman, Mohan Pandey, Bob Beach, and Mary Bush Shipko, is just as varied in terms of who chose to pursue a traditional publishing route and who opted to self-publish. Gorny dedicates page space to each author in turn, and each has something valuable to say about the process of writing a memoir. You can read the full article at the link!

Talk about a story for the ages! “Author Mark Cantrell was never expecting to have something in common with the protagonist of his latest novel,” begins Philip Cullinane’s article for the Stoke Sentinel, “But when the company he was working for went bust, the 46-year-old suddenly found himself unemployed, much like the character in his new book Citizen Zero.” So the story begins, yes, but it definitely doesn’t end there, as Cullinane chronicles Cantrell’s journey to self-publication, and his recovery after such a major career check. Citizen Zero, according to the article, conveys a world in which the gap between rich and poor is continually growing, where heavy-handed authoritarian governments are considered normal, and jobs are continually at risk of being rendered obsolete by artificial intelligence. Sound familiar? Well, maybe most of us don’t have to worry about AI yet, but some of us do. For more of Cullinane’s article interviewing Cantrell, visit the Stoke Sentinel website.

Every now and then, we like to talk comics, graphic novels, and heavily illustrated works on this blog, in part because they are just as commonly self-published as “word-based” literature, and in part because some members of the comics community are so totally, incredibly dedicated to their work–and we ant to honor that! This interview, conducted by Philippe Leblanc as part of a series at Cartoon Crossroads Columbus (CXC), takes advantage of the four-day festival’s intense concentration of independent artists to interview Marnie Galloway. Galloway, a Chicago cartoonist whose latest collection of publications includes Burrow, self-published in part with funds from the Pulitzer Arts Foundation, also uses Patreon to raise support in order to pay for daycare. A new mother, she speaks openly and frankly about the pressures of being both parent and artist in this interview, which you can read in full on The Beat


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As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

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Self-Publishing News: 9.11.2017 – The Interviews!

september

And now for the news!

Some highlights from this month in the world of self-publishing, specifically interviews with or articles written by self-publishing authors and experts!

Early this month, this article by Kathy Boccella went live on The Philadelphia Inquirer‘s website, and we haven’t stopped thinking about it since. Here, Boccella tracks the evolution of one teen’s quest to become self-published–and who, at 13, has already accomplished that particular dream. Blogger, founder of both  and GenZInsider.com, and now an author, Sky Rota is quite the force of nature. Says Boccella, “It’s hard to imagine how he found the time among maintaining his Gen Z website;  filming videos of exotic cars, a hobby since he was 8; and advising clients such as an online handbag seller on e-commerce and an app developer trying to reach teen customers”–but as she goes on to show, he does, and he does so with insight and dedication, two qualities he brings to every aspect of his life, including his publishing. Rota is the author of The Gen Z Answer Key for Business, which he self-published earlier this year in the hopes of spreading his ideas as an inventor to a new generation. Rota has also, for better or worse, become something of a spokesperson for disability rights in this country: As recently as last year, he and his family went up against the school which expelled him in a landmark legal case. Says Boccella, “their high-profile loss in the courtroom is part of a much bigger narrative about how a child who has struggled with conventional reading and writing can also — aided by 21st- century technology — find outlets for his energy and ideas.” Luckily, the closure of that case has done nothing to dampen Rota’s desire to advocate for others in and outside of the classroom. Of one thing you can be sure: we’ll be watching with eager interest as he continues to self-publish!

Not only can self-publishing provide a way forward for authors emerging from times of disappointment, as with Sky Rota, but it can also be a healing process in and of itself. This is the case with Brocton mother Michelle Marsh, author of a new self-published novel called Hidden Scars. In this piece published on the Enterprise website, contributor Marc Larocque tracks Marsh’s progress through the 13-year process which led to the book’s publication, a process which included marriage, children, and–here’s the hardest part–divorce. As Larocque records, Marsh found her feet in the act of writing: “To me,” says Marsh, “it was time to start a new chapter, and it was time to start something new [….] I started and I did not want to stop. Once I got off Facebook, I got into my own world, and really just got into my characters. I just wrote.” And we’re glad she did; Hidden Scars not only promises to be a fine novel, but it also launches a series of books. “My readers are waiting patiently for the sequel,” says Marsh. And they are … including us!

If you thought dancing was just a stay-at-home activity, boy, does author and dancer Mike Gomborone have some news for you! Gomborone, as the Batavia Daily News contributor Mallory Diefenbach reports last week, “has seen the world”–and all because of dance. He spent his high school years doing plays, then spent nine years on cruise ships honing his skills as a performer, and now he’s ready to talk about it: in February, Gomborone released his memoirs as a collection of 75 essays, a book called Singing My Way Around the World: An Entertainer’s Life at Sea. And as Diefenbach writes, it’s not your typical memoir: “Each of the essays he wrote turned into a chapter in the book, accompanied by a hand-drawn map of where it took place.” With such an experimental format, perhaps it’s no surprise that Gomborone would turn to self-publishing, which has always been friendlier to mixing visual art with the written word than the establishment. But then, Gomborone’s life hasn’t taken the ordinary path, either. Diefenbach writes that the entertainer has had to perform in some truly unusual–even frightening–circumstances. “We were from Japan and Hawaii and we had one day that was almost unbearable,” says Gomborone. “You couldn’t walk anywhere. You basically had to lie down and that was pretty scary.” But as performers the world over have gone on to say, the show must go on–and we’re incredibly excited that Gomborone’s experiences are now accessible to us thanks to the world of self-publishing!


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

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