Self-Publishing News: 7.10.2017

And now for the news!

Some highlights from this month in the world of self-publishing, specifically interviews with or articles written by self-publishing authors and experts!

Every now and again, an interview comes along which we just can’t ignore, and this July 9 article on Rolling Out by Yvette Caslin is one of those. Its opening tells you a lot of what the interview has in store:

“I love being able to call my own shots with my writing and publishing. The creative freedom is something you can only find when you are an entrepreneur,” offers Carlos Harleaux when asked why he wants to be an entrepreneur.

And a spirit of entrepreneurship, independence, and creative freedom is at the heart of what Harleaux is all about. His latest book, No Cream in the Middle, is a follow-up novel to the popular self-published book, Fortune Cookie. He answers questions about the more difficult aspects of publishing, about how he came to be an author, and how new authors can break into a packed market. You can find the full text of the interview at the link!

Author John Marrs pulls no punches in this piece for the UK’s Express. He was, like many authors who eventually pursue self-publication, under the impression that working with a traditional publishing house to find his book a home would be a relatively straightforward process. Says Marrs, “I assumed that with more than 20 years as a journalist behind me, writing for national magazines and newspapers, I might have had a slight advantage over other new writers on the hunt for an agent. How naive I was,” he concludes.

The path was not an easy one. He queried 80 publishing houses––and the results were less than enthusiastic. “The first few rejection letters trickled through the letterbox within seven days,” says Marrs. “More came within a fortnight and by the end of the month, my hope of becoming the next publishing success story deflated like the slow puncture of a tyre. Over the next four months, the rest of the rebuffs appeared in dribs and drabs.”

We’ve all been there. But what’s great about Marrs’ story is that he didn’t stay there. He found a different way forward. And he’s not alone: according to Marrs and a study put out by by Author Earnings, “42 per cent of all books now downloaded are by indie writers, many of whom, like me, have been rejected by agents.” Marrs has ideas on why this isn’t, in the end, such a bad thing––and much, much more to chew on. You can find the rest of his article here.

Can they? Can they really?

It’s easy to fall into the trap of thinking there’s only one right way to do ‘publishing.’ After all, traditional publishing houses and the agents who work with them have a vested interest in perpetuating the myth of blockbuster success. And self-publishing companies, too––let’s be honest, here––drum up a little business by touting self-publishing as the one feasible, one easy alternative.

So who do we believe?

Here’s a thought: Let’s believe the authors. And authors like Savi Sharma have plenty of ideas about the future of publishing, and possible routes through the swamp of options. Sharma, whose breakout hit Everyone Has a Story debuted in 2015, may be young but she has, now, plenty of publishing experience. She says, “In the past years, people used to say self-publishing is a bad choice, as you can’t sell more books through it. But today, it’s a great opportunity. You can sell books if you know how to go through the entire process. But yes, you need to learn many things like how to connect with the audience, etc. If you do it effectively, you can be successful.” For the full interview, visit Financial Express online.

You can find all of these authors’ excellent books for sale online.


As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.
ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog,

Radio Market Tip for the Self-Published Author

Lately I’ve been discussing radio interviews for the self-published author. I hope you’ve found these tips helpful. On-air interviews are one of the staples of a good self-published book publicity campaign. Here’s one more tip to help you get started.

It probably comes as no surprise to you that New York is the largest radio market in the United States. But who is number 2? Or number 22? By understanding market size, you can better prioritize your on-air marketing efforts.

The link below will take you to lists of US Radio market size organized by size and also organized alphabetically by market name.

Good luck and have fun!

Kelly Schuknecht