Self-Publishing News: 8.27.2019

august month

And now for the news!

Some highlights from this month in the world of self-publishing!

While much of the title of this article is self-explanatory, we’re excited to see it out there in the world! Brooke Warner writes this week for Publishers Weekly that there is value in self-publishing, just as there is value in traditional publishing—and that value is dependent on the author’s individual needs. She continues:

Of course I understand any author’s desire to get published traditionally. After all, the seduction of going that route is strong. To be chosen, to have one’s work paid for, to have someone else shoulder the risk—these remain goals and dreams and ambitions that most authors continue to carry, even after they’ve independently published one or countless books.

But value and its cousin worth are sneaky little beasts. I have my ears well-tuned for the ways in which these words show up in conversation with women writers in particular. Value and worth are tricky because they’re words that connote money and finances, yet they encompass so much more than that. After all, it’s rarely the material things in life that top the list of things we most value or that make us feel most worthy.

And many authors aren’t willing or able to take the time or invest the energy necessary to make a success out of a self-published work; others simply overlook the possibility that self-publishing would offer equal or superior value for them in their specific circumstances. Notes Warner:

I champion every author who wants to pursue any kind of publishing opportunity, and I always wish them the best. What triggered me during our conversation was the notion that discovering whether or not the author’s book had value would be inherent in that experience. Authors must determine for themselves whether or not this is so before they shop their book to agents, editors, and publishers. […]

For debut authors, I advise them to be in it for the long haul and to celebrate the small victories, such as moments of connection with readers, a glowing review from a stranger, and the potential that these victories will have to propel the next book. When shopping to publishers, or deciding whether and how to publish at all, consider the qualities inherent in worthiness: the quality of being good enough and the quality of deserving attention or respect. The biggest win for authors, even bigger than an advance from a big house, is to be able to access those qualities and believe them to be true, regardless of the publishing outcome for their work.

We just … we have so much love for this article.

giphy (2)

This article from Arthi Nachiappan of the UK’s The Times comes at a timely moment for those of us who need a moment of encouragement in the midst of a heavy-headline month; Nachiappan opens with the success story of Nicola May, bestselling author of self-published romance works, and whose books have brought her considerable financial as well as statistic success in sales. While much of the article lives behind The Times’ paywall, enough is visible to know that Nachiappan’s article is an important tonic and redress for some recent public statements attacking or at least insinuating negative things about those authors who choose to self-publish instead of pursue a traditional publishing path.

In other good news out of the UK, The Sun‘s Jack Peat brings us this article about self-publishing phenom David Leadbeater, whose self-published work of archaeological fiction, The Relic Hungers, took home some pretty impressive accolades … as well as some seriously amazing sales figures. The article touches upon other nominees and winners for the Kindle Literary Awards, one of a number of high-profile and worthy book awards each year for which self-publishing authors can submit their work for consideration. Speaking of Publishers Weekly, the PW team has previously published a great starter list of awards for authors to look into, which you can find here at the link (see the bottom of the article for the full list). We’ll be keeping track of this year’s awards and keeping you informed of what to watch for!


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog each month to find out the hottest news. If you have other big news to share, please comment below.

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In Your Corner: The Back to School Crunch

Sometimes, the seasons seem to matter more than at other times. When it comes to Fall, it often seems to matter more if A) you are an Autumn aesthete who loves the holiday season as well as pumpkin spice lattes, among other things, or B) you are a parent, teacher, or otherwise have children in your life, as the Fall brings a sudden rift in schedules. And never fear! For those of you who are either (or both) aesthetes or follow the school-year calendar, I will be walking you through specific marketing strategies relating to each holiday and Fall moment that can benefit your book. After all, that’s my specialty. (And I also love pumpkin spice, cozy nooks, roaring fires, quilts, cats, and all other aesthetically appealing things.)

For now, though, I want to take a moment just to recognize the turn in seasons, and to honor the fact that we’ve come this far. Well done, you. It’s no small thing, making it through summer, whether it’s busy or tediously boring; it never seems to be just … an average three months, does it? It’s always something else.

A lot of life happens in the summer.

back to school books student

Ahhh, that’s better. Now on to business!

Wouldn’t it have been oh-so-much easier to execute the perfect holiday book sales plan if you’d started just that little bit earlier in the year? Well, I’m here today with a reminder as you start to look down the barrel of yet another end-of-year holiday frenzy: it’s time now! If you want to put your holidays in order, you have to start thinking about your marketing plan today. Yes, in August. If not July!

So let’s make a plan!

First stop: Who’s your audience? You’ll be able to plan an effective strategy only if you know who your ideal readers are–or who their parents with the pocketbooks and credit cards are, in the case of children’s books–and where to reach them, either online and in terms of raising awareness about your book, or in person through events and a campaign that they can conveniently connect to.

Second stop: What’s your format? If your book is digital, then giveaways are a must. An absolute must! There are also some great freebies–free chapters, free peeks, etc–that you can do by integrating your material into your website, social media, and so on. Make sure you give your website a face-lift if you haven’t in a while–you want to be ready for the holidays, not just responding to them when they happen!

If your book is print, then yes–giveaways are still a must! But also book signings, book readings, and perhaps even workshops and teaching opportunities. The more ways–and the more creative ways–you can put your book into the hand of a potential buyer, the higher your chances of actually getting that buyer to pull out the pocketbook! Print books offer a great opportunity to distribute shiny merch like bookmarks, postcards, and so on to readers–even when your book may not be present or being sold! Think of the places people pick up their merch–banks, hotels, libraries, restaurant waiting areas–and partner with local businesses to see about featuring your book in these places.

Third stop: Get a move on! By the time those holidays roll around–whether Labor Day, Halloween, Thanksgiving, or Christmas–it’s already too late to put together a comprehensive plan to reach new readers at that time. You really have to think ahead! Which is why we’re here. We’ve been there. If we’re honest with ourselves, we still are there. We know what it’s like–but here’s a guarantee: if you plan ahead, you will sell more books than if you don’t.

Sure, we can take it easy on ourselves, and feed ourselves the same line we did last year: “Oh, but there’s always next year.” And it’s true, for most of us. There will be more time to perfect our methods. But for this book, and this year, there isn’t a moment to waste–and it really would be a shame to push back our perfect holiday season another year simply because we let ourselves off of the hook today. Because for as many wonderful and eloquent “New Year’s Resolutions” posts we put up here on Self Publishing Advisor that we really do intend to keep, there’s always something that gets away from us. So we keep at it. Better todays mean better tomorrows mean a strategically stress-free Fall and Winter 2019!

But don’t worry, I’m not saying I’m anywhere near perfect. All we can ask is that we get a little bit better every go-around, right?

You are not alone. ♣︎

Do you have ideas to share? Please don’t hesitate to drop us a line in the comments section, and I’ll make sure to feature your thoughts and respond to them in my next post!

Elizabeth

ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

Self-Publishing News: 8.20.2019

august month

And now for the news!

Some highlights from this month in the world of self-publishing!

Once upon a time, way back when, we mentioned on this blog that Beatrix Potter self-published her most famous work, The Tale of Peter Rabbit (see our post here). This week the story is coming back around again thanks to this lovely piece on Mental Floss by contributor Garin Pirnia. Writes Pirnia, Potter wasn’t willing to compromise on her personal vision for her books, and:

On December 16, 1901, a 35-year-old Potter used her personal savings to privately print 250 copies of The Tale of Peter Rabbit. The book turned out to be a hit—so much so that, within a year, Frederick Warne and Co. (one of the publishers that had originally rejected the book) signed on to get into the Peter Rabbit business. In October 1902, they published their own version of The Tale of Peter Rabbit, complete with Potter’s illustrations, and by Christmastime it had sold 20,000 copies. It has since been translated into nearly 40 different languages and sold more than 45 million copies.

We’re so glad that Potter went ahead and stuck up for what she knew was the right format for her book, and of course we’re grateful that the success of The Tale of Peter Rabbit allowed her to pursue more publications in that series. Pirnia also points out that Potter’s doggedness in seeing her vision through transformed the way that picture books are written, illustrated, and sold—a win for everyone, ultimately, in the end. Three cheers for more stories about one of the self-publishing greats!

The Missassauga is bringing us some interesting news this week with this article from contributor Carola Vyhnak, covering the self-publishing story of author Jenn Bruer, who looked to Beatrix Potter (how fitting for this week’s run-down of news!) for inspiration when she was getting started. Writes Vyhnak, “As a stay-at-home spouse and foster parent, the Mississauga resident was afraid traditional publishers wouldn’t take her seriously.” Relateable, right? But she had plenty to add to the conversation, Vyhnak continues, “So she wrote a book to help others and, using post-Peter Rabbit, digital-age technology and $6,670 of her own money, self-published it last December.” After moderate success in selling the book, Bruer reflects that the best part of the process had nothing to do with making a profit—it was seeing her book’s positive impact on the larger conversation around mental health and wellness. “‘I just thought it was the right thing to do,’ she says of the 224-pager, written ‘from my heart. […] Burnout is rampant in our society,’ especially among those in the helping professions, explains Bruer, who found her own way to physical, mental and spiritual wellness.” This is an important lesson for all of us, but usefully, the article doesn’t stop there—it provides hard numbers, additional anecdotes from others involved in the self-publishing process, and in general helps pull back the veil of one of the lesser-known aspects of self-publishing: the speaking of one’s truth out into the world. We can all do with more positivity and truth!


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog each month to find out the hottest news. If you have other big news to share, please comment below.

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Self-Published Book Review: Tea With the Queen

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.
When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review:

tea with the queen charles lunsford

beverly hills book awards winner

Tea With the Queen

by Charles Lunsford

ISBN: 9781478766551

 

Synopsis*:

What do you give someone who has given you everything? What do you give your mother as a birthday present when she turns ninety years old? I gave my mother this story that you are about to read. My sister asked my mother what kind of party she wanted and with the wink of an eye she exclaimed, “a tea party!” Invitations were sent out to one and all to have “Tea with the Queen.” You were to wear your finest tea party attire; suits, ties, dresses and of course, hats. I sat down to read my new fairy tale to my mother and her guests from a copy I had printed by the local printer, with clip art I found on the internet and bound in black vinyl, I began to read the story aloud. You see, I come from a long line of storytellers. From my grandmother, to my nieces and nephews, we loved standing up to retell the history of our family.

 * courtesy of Amazon.com

Reviews

Once upon a time, the question was asked: “What do you get the 89-year-old queen who has everything?” Her family home for her birthday, of course! And that’s just what Princess Dawnellen sets out to get for her mother, Queen Bettyruth, in Charles Lunsford’s book, Tea With the Queen.

This adorable book begins with the queen bemoaning her upcoming 90th birthday, not because of her age but because her sons won’t be there to help her celebrate. Her very caring daughter, Princess Dawnellen, decides to make it happen and give her mother a party to end all parties, but all of the princesses’ brothers are spread out in the region! Can the princess make it happen? Will everyone be home for the party?

Based somewhat on a true story (the author’s sister asked their mother what she wanted for her birthday, and she answered, “A tea party!”), I thought this was a really cute tale about a daughter trying to do right by her elderly mother who has given her everything all of her life. The beginning half dragged a little bit, but once the decorating for the party began, things kicked into high gear. I especially liked the arrival of different people, with each arrival done in various humorous ways. My only [minor] quibble was that there was barely any attention given to the problem at-hand. We went from the queen wishing to see her sons to preparations being made for a party. I would liked to have read about some minor conflicts in the princess’ quest to bring her brothers home. There was also a subplot with the queen and her husband, King Bernard, who had suffered from a number of ailments and could no longer talk. I admit that a few scenes had me a bit teary-eyed, moved by the depth of their love for each other.

One of the most important parts of books for children are the illustrations, and I think they were well-done in this case. I believe that the author noted on Amazon that he used clip-art. The pictures were therefore simple but vivid and colorful, giving even more life to the characters therein. My only issue with the pictures was that Princess Dawnellen and her siblings looked a little young to be in their 70s or even 60s; while I’m guessing about their ages, I don’t think I can be too far off since the queen’s children all had grandchildren of their own. Even if they’re young grandparents, their pictures made them look to be no older than their early 30s, if that. The queen, on the other hand, did look to be elderly, though she could have done with a few more wrinkles.

I thought that the theme of family love was very well portrayed, and it was fun meeting everyone in the extended family. Even so, I will make one minor note. One of the couples included in the book is homosexual, which I had no problem with. The thing that did give me pause, however, was that one half of the couple looked at the other’s behind and smiled. Due to the language in general, I think this book is aimed for slightly older children (maybe 10 and up), but that aside was a little too much even for me, and I’m quite a bit older than 10! While I realize that this book started off as a gift to the author’s mother, thereby making that scene “no biggie”, it’s now on Amazon and posted as a children’s book, so I think that one sentence should be edited out.

Insofar as the editing in general, I don’t think that this book was professionally edited. It’s only 56 pages long, and I managed to find well over the ten grammatical errors we need to note, with the first ten being found in the first 6 pages. Most of the mishaps were punctuation missteps, but there were also a few instances of incorrect word usage and one time that “they’re” was used when it should have been “their”. I strongly urge the author to have this book edited now that it’s being seen outside of the family because it has important themes that shouldn’t be lessened by bad grammar.

Due to the typographical issues, it is with a heavy heart that I give Tea With the Queen 3 out of 4 stars; the minor issues I mentioned don’t warrant a lower drop in the rating. I also recommend this book to older children or tweens as well as adults who like children’s books based on family and love. Fans of fairy tales may also want to give this tome a try.

And with that, MsTri was done with her review, and they all lived happily ever after.

Tea with the Queen is a heart warming true story written in fairy tale form. The book is a testament to family values, family diversity and most importantly, family love. Worried she will not see her beloved family on her birthday, her daughter conspires to have family members converge on the castle for a birthday tea. The lessons she and her husband have taught their children and grand children are time old lessons of honesty, integrity and love. I was a reading/language arts teacher for 40 years and I highly recommend Tea with the Queen for every classroom library.

– reviewed by Michael on Amazon

What a delightful book! I was enchanted to learn the fairy tale had been inspired by the author’s real life: a desire by his 90-year-old mother to have a birthday tea party. I recommend this for kids over age 7 because of its length and a few ‘adult’ words kids may not know. I do feel it would be perfect read aloud at story-telling events and at bedtime. The illustrations are a lot of fun and enhance the plot. The essence of the book is the importance of generational love and how love and family traits continue to live on in future generations. Who doesn’t agree and appreciate that message?!?

– reviewed by Amy Light on Amazon

 

Book Trailer

 


tuesday book review

Thanks for reading!  Keep up with the latest in the world of indie and self-published books by watching this space!

Self Publishing Advisor

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Self-Publishing News: 8.6.2019

august month

And now for the news!

Some highlights from this month in the world of self-publishing!

It’s always exciting when self-published works are associated with, well, anything “high-brow,” and this week Highbrow Magazine’s syndication of NewsUSA covered the story of Jess Michaels, a successful author who just happens to have made her break through self-publishing after previously publishing a number of titles via traditional means. Says Michaels, “I’d begun developing an audience for my books and wanted to try something different. Authors I respected had success and greater control over their work with self-publishing, so I was eager to try it for myself.” Going self-published after completing her pre-existing book deals allowed Michaels to target the audience she knew she most wanted to reach, and to do so with full command over the hows and the whens and the whats. The article, in addition to covering Michaels’ story, advocates for those still considering their options to think about self-publishing’s benefits in respect to three things: creative control, speed to market, and proportional rights and royalties. “Who knows? Maybe the best-seller list is closer than you think,” write the article authors: the perfect happy ending to our romance with self-publishing!

In another success story made good, WHO TV out of Des Moines, Iowa, recently published an article by Megan Reuthers about Iowa author Nicholas Sansbury Smith. Smith, whose works mostly live on the postapocalyptic fiction shelf, has quite the writing work ethic: he sits down for ten hours a day and turns out four to five completed books a year by doing so. (We’re not jealous! We promise! OK, we’re jealous of that work ethic.) His works appeal to readers, among other reasons, for their groundedness and realism. Writes Reuthers:

He gets inspiration from his previous profession as a disaster mitigation specialist with Iowa Homeland Security and Emergency Management. He said, “It not only inspired me but scared me, and I was able to use that experience on different disasters or threats that we face to implement those in stories and then I used a sci-fi twist.’

He was, writes Reuthers, eventually picked up by a traditional publishing house, and is now producing multiple series simultaneously. But the real trick, Reuthers records, is “treating [writing] like a business. ‘Now is the best time in history to be a writer because you can self-publish a book, and if you know, even generally what you’re doing, in terms of marketing, you can have success,’ he said.” We are always excited to celebrate these both/and self- & traditionally published authors, who consistently demonstrate the fact that everyone’s publishing journey looks different, and there’s a path for everyone!


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog each month to find out the hottest news. If you have other big news to share, please comment below.

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