In Your Corner: Why Network?

Imagine you are standing on the shore of a large pond. You throw a pebble into the middle of the water and watch the concentric circles ripple out away from the point of impact.

rock ripples water

Now imagine YOU are the rock. Those circles represent your networking opportunities when it comes to promoting your book. The analogy works because each circle of influence depends upon the success of the circle before it.

You are the rock. The first circle is your family. The second circle represents your friends. Then your acquaintances, and so on. In other words, you have to market your book successfully to people you know before trying to market to people you don’t know. Two easy ways to network with people you don’t know is to join an email discussion list and participate in a social media group–on Facebook, Goodreads, LinkedIn, or elsewhere!

Ask yourself what “circle” you are on… if you have not yet mastered marketing to people in your close circle of friends and family, how will you expect perfect strangers to be interested?

There is no time like the present to contact your circle of friends and associates, even if for the first time.  If you already contacted everyone you knew back when your book was published (no matter how long ago), it’s okay to do it again. They might like seeing how far you have come as a self published author! They might even mention you to someone in their circle of friends … and that is how networking to strangers begins.

You are not alone. ♣︎


ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

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