Spring often signifies new beginnings in literature and poetry, a rebirth, if you will. All that which lay dormant in winter now slowwwly stretches its limbs, lets out a big yawn and sigh of relief and comes back out to bask in the sun. The trees are budding, the deer are grazing, we now awake to the calming sounds of birds chirping, the sun stays with us well into the evening, it’s finally warm enough for sandals and everyone seems to be in generally better spirits because of those things aforementioned.
The charm and warmth of spring should not only put a pep in your step in your day to day life, but it should also be a time to pep up your writing and marketing efforts!
- Let spring be a new beginning for you. Make a list of things you’d like to begin with a fresh start. Do you need to begin editing, creating a marketing plan, blogging, etc? Now’s the time to do it!
- Use some springtime writing prompts to get the creative juices flowing and to help you “reset” after winter. Write about how the sunshine affects your mood and creativity, write about spring as a symbol of birth/life, write about the your sensuous experience wandering around in the natural world in springtime, etc. etc.
- Host an outdoor reading event in your community. Pick a nice sunny afternoon to encourage members of your community to get outside and share their love of the spoken and written word. This is a great way to network, to connect with other writers in your area and to have some fun in the sun!
- Start being more active on social media! Take pictures of the beauty around you, toss in a quote from a work of yours or of your favorite author’s and share with your audience! Blog, post about new developments in your publishing process, connect with readers on Facebook, Instagram and Twitter! Now that the butterflies are back, why not be a little social butterfly?
- Spruce up your website. Who knows more about you than…well, you? Write up a fresh author bio that includes recent accomplishments, publications, life developments and so forth.
- Join some forums, join Goodreads! These are both terrific venues for marketing your book and they help you connect more intimately with your audience.
- Host a drawing contest for the cover of your next book! The winner gets a free copy of your book and gets featured on your website and social media pages!
- Add a “Store” page to your website. This is a great way to increase sales and to have your readers buy directly from you rather than some third party website.
- Do some spring cleaning of your writing space and bookshelves. See our last few blogs for tips on how to “declutter” as a writer!
- Take advantage of this nice weather! Try writing outside, even if it’s just brainstorming. A little vitamin D and time in nature can go a longgg way!
Thank you for reading! If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com. And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠
Self Publishing Advisor 
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