From the Archives: “Mailing Lists for Self-Published Book Promotion”

Welcome back to our Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.


[ Originally posted: November 24th, 2008 ]

Don’t you wish there was one single place where you could buy a mailing list that was specific for your self-published book?

You’re in luck! Check out for third party mailing lists that just may be the answer to your marketing goals.

I hope these lists help you get the word out to your specific book audience and just in time for the holiday shopping season to begin!

Good luck and have fun!

– by Kelly Schuknecht

mailing list email

It has been a while since I last talked about mailing lists–approximately eight and a half years, in fact, but I’m happy to report that is still active. I haven’t personally used their services in a while, however, so I did a little digging around. It turns out that this particular service has about a 44% failure rate, which may seem like a lot, but is actually relatively par-for-the-course when it comes to purchasing email lists. It does, however, exceed the amount they state in their “guarantees,” so if you find that you too are experiencing higher-than-expected failure rates on your purchased email list, I highly recommend contesting your payment.

Of course, buying email lists isn’t exactly a straightforward enterprise. Spend any time on Google with the subject and you’ll come up with articles and blog posts reflecting a range of experiences–both great and terrible and everything in between–and I don’t know about you, but that kind of puts the fear of God into me when it comes to doing my due diligence and using only trustworthy services:

email lists

But the fact remains, reaching people by email is still one of the most effective (and cost-effective) marketing strategies out there. We will address ways to build your own personal email list soon in our upcoming Wednesday series (starting, not tomorrow, but next week), but revisiting this 2008 blog has served as a good reminder that the world has changed a lot, and our priorities with it. Security concerns and legal concerns, wastefulness concerns … and they’re all deeply tied to how we approach this email thing.

Stick around on Wednesdays to hear more!

Thanks for reading.  If you have any other ideas, I’d love to hear them.  Drop me a line in the comments section below and I’ll respond as quickly as I can.  ♠


ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog,

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