Have you ever struggled to figure out just how to keep generating good new material, as an author? Have you ever tangled with the doldrums when it comes to dredging up new ideas for marketing your self-publishing book?
Staying creative is hard.
Perhaps this is self-explanatory, or the sort of statement which prompts a “duh” reaction in some of our readers, but it’s worth saying nonetheless. Recognizing and honoring a difficulty like this is paramount in moving forward to address it. Denial is not a friend to productivity, on any level.
In all of my years working alongside self-publishing authors, one of the most common questions I receive is simply: “What else can I try?” The unspoken statement, uttered in the silences between words, is this: “I’ve run out of ideas, but I know I need to try something different since what I’m currently doing is not working or somehow not enough.” And perhaps that’s part of the difficulty; when authors go looking for just “enough,” they are hoping creativity will do what dogged persistence and dedication to craft won’t. They’re hoping creativity will level up their book’s success.
But that’s not strictly true. Creativity is a part of the whole, just as dogged persistence and dedication are. Creativity, however, differs greatly from those other two things, which can be counted on to produce measurable and reliable results. Generally speaking, if you put time and energy into something with persistence and dedication, you’ll be guaranteed to see results. Creativity, on the other hand, is fickle. It’s hard to qualify what it is, much less quantify what it does. I think of it as part of your navigation system; alone, it won’t get you anywhere, but it can certainly help you find your destination … but I don’t know, I think my metaphors tend to break down sooner than I can pin them down in pixels or on paper.
Instead of digging myself a deeper hole to step in, I thought I might shift gears a little bit, and talk about some of the tried-and-true methods to coax creativity out of hiding. What are some ways we can boost our creativity in at least a semi-reliable fashion?*
Ten Starter Tips to Summon Creativity
- Sleep (& walk to work) with a notebook and pen. The best ideas crop up when we least expect them, which is why it’s important to … well, expect them. Put yourself in the best possible position to jot down those nuggets of dream-time wisdom (at night) and kinetic inspiration (while you’re on the move) and contemplative excellence (when you’re at work, or eating dinner). And just as important as writing them down is the need to do something with them … so schedule a half hour or more every day to expand one of your jotspirations into something that later might fit into your larger project. Don’t put too much pressure on the individual pieces to become anything; they’ll assemble into something larger or inform your work as you go.
- Change your project. This is the scariest item on the list, perhaps. But it’s important to be open to changing directions mid-stream, no matter how far along in your project you are. I’ve known artists to destroy eight or nine of every ten artworks because they weren’t what they wanted, and I’ve known authors to strike one of every two pages during the editing stage, or delete entire drafts and start over from scratch. This might be a bit extreme for you, and there’s no need to go that far if it doesn’t fit your feeling for what’s right, but you should pay attention to your intuition. Is your current manuscript headed where you want it to? Has what you want changed? Should it?
- Steal like an artist. Beg, borrow, steal. You know how it goes: we are what we read, what we see, what we witness. Instead of feeling shame or repugnance at stealing from others whose work you admire, consider instead a system by which you acknowledge, pay homage to, honor, and celebrate these influences. I guarantee you that you already have a number of influences that are bleeding into your work; it’s simply a matter of recognizing them and working with them as a feature rather than a distraction.
- Get up earlier, don’t stay up later. Quite a few items on this list could have been taken up with “self-care” instructions, but use this item as the lynchpin of a body-friendly, healthy writing strategy. Studies show that getting up earlier (and going to bed earlier to account for the difference) and eating well, getting out and about, and seeking out friendly company are all significant physiological boosters for creativity and productivity both. You won’t be able to pin down your inspiration if you can’t even concentrate, so take the time and set a schedule which allows you to inhabit the best, healthiest possible body–and therefore create the best possible work you can.
- Read, read, read. Books are food for the soul, friends for the lonely, and so many other things. They’re also the raw material we chew up in our heads and turn into fuel for inspiration. Don’t shut down the assembly line which delivers this vital ingredient of your work! Spend as much time reading as you do watching television or scrolling through your Facebook timeline, and I guarantee your work will benefit.
- Diagram it. Not all brains work the same way, but many brains benefit from branching out and trying out some of the tried-and-true methods of people who might be gifted in other ways. Case in point? I am terrible at math. Or at least, I wasn’t a fond student of the subject. I’m a rather predictable writer in that I love words, words, always words–but once in a great while, when I get stuck, I find I really benefit from posing the question: “What would my friend A. do?” A. is an engineer and gifted mathematician. And what would she do? She’d diagram the thing. She’d figure out how to visually represent the component parts of an ongoing project: inputs, outputs, time and energy budgets, and the architecture of the piece itself. Seeing it laid out in this way helps me grasp where the holes are, and where to spend (or “budget”) my next writing session.
- Sing in the shower. No, seriously. Get up out of your chair if you’re struggling and go take a shower. Eat a piece of fruit. Pears are great for this, as are apples. Did you know a single apple contains more caffeine than a shot of espresso? True fact. I heard that one from my family doctor. Kick up your heels; put the radio on for a minute and go for a drive, just because. Belt out one of your favorite songs as if no one was listening. (If they are and don’t like it, well they can go lump it.) Get your blood moving, and vary your activities every fifteen or thirty minutes while writing.
- Clean your work space. Ha. Yeah, I know, I’m not doing too good on this front myself right now. But it’s a fact that most people operate best, focus best, when their work spaces are organized and cleared of clutter. Also, the act of cleaning often knocks out some of the cobwebs, maybe even knocks some new ideas loose. Don’t underestimate the power of those bubbling shower cleansers and elbow grease in prompting creativity to scuttle out of some dark corner.
- Finish something. And by this I mean: “If you can’t finish the big project, finish a little one.” It can be something related to your piece, as in, a chapter or a paragraph. And reward yourself for this! Or it can be something completely unrelated to your writing, like cleaning the bathroom or writing a thank-you letter to your niece for that lovely Christmas gift you forgot to mention earlier. (Oops.) Some people call this procrastination–but if you recognize the need to vary your tasks, and turn it into a productive deviation, one that you can reward yourself for finishing, your morale will spike. Just make sure you do get back around to writing again afterward.
- Count the ways. Count the ways you’re doing well. More than anything, struggling with creativity can sap your self-confidence, your morale, and your sense of your work’s value. But you’ve done so much good work already! Make a list, maybe, but no matter how you count the ways, make sure you celebrate each and every accomplishment!
*PLEASE NOTE: These tips are tricky, and the object elusive. If you’re struggling to make any one of them work (that is, you’re struggling to summon that spirit of creativity), there’s nothing at all wrong with you or with your methods, necessarily. There are no failures in the pursuit of creativity, merely delays. And as always, if you’re facing a daunting prospect, remember that we’re here for you, both to commiserate and offer up all of the expertise we collectively have on offer.
You are not alone. ♣︎
Self Publishing Advisor 
Great tips. Creativity is an everlasting river that flows within our hearts.