Self Publishing Twitter Contest – 2 more days!

Can you sum up the future of self-publishing in 140 characters or less? Give it a try!

From your Twitter account send a reply tweet with your response to @SPAdvice to enter for a chance to win a free registration with the INSTOCK self-publishing conference in San Francisco July 18th – a value worth $195. Each reply tweet you send through July 9, 2009 counts as an entry and the winner (chosen at random) will be announced on July 10th.

About INSTOCK
In its first year, the one day INSTOCK Conference is scheduled to include workshops and panel discussions among successful self publishers, marketing pros, executives from the traditional publishing industry and others who will get you thinking strategically about your books. Panels will address marketing your book, finding your audience, publicity tactics, pricing your product and more.

INSTOCK The Conference for Self Publishers
July 18, 2009
Hotel Monaco, San Francisco

Website: http://www.instockconference.com/
Twitter: http://twitter.com/InstockConf


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Twitter Contest: INSTOCK – The Conference for Self Publishers

Can you sum up the future of self-publishing in 140 characters or less? Give it a try!

From your Twitter account send a reply tweet with your response to @SPAdvice to enter for a chance to win a free registration with the INSTOCK self-publishing conference in San Francisco July 18th – a value worth $195. Each reply tweet you send from July 1 through July 9 counts as an entry and the winner (chosen at random) will be announced on July 10th.

About INSTOCK
In its first year, the one day INSTOCK Conference is scheduled to include workshops and panel discussions among successful self publishers, marketing pros, executives from the traditional publishing industry and others who will get you thinking strategically about your books. Panels will address marketing your book, finding your audience, publicity tactics, pricing your product and more.

INSTOCK The Conference for Self Publishers
July 18, 2009
Hotel Monaco, San Francisco

Website: http://www.instockconference.com/
Twitter: http://twitter.com/InstockConf


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Viral Marketing for Self Published Authors – Tip #3

Viral Marketing Tip #3 – Flow

Assuming you now have a profile on Twitter, Facebook, MySpace and/or some other social networking sites, the next step is to ensure that your message can easily flow from one person to the next. Last week I wrote about setting up profiles on social networking sites. Viral marketing does not have to take place on the internet. However, the speed and convenience of the internet advances the effectiveness of viral (or word of mouth) marketing efforts.

Twitter is the perfect example of how people pass on information from one person to the next. Since you have to convey your message in 140 characters or less, this can be challenging, but it allows you to get creative with your audience in order to catch their attention. If you tweet something that people find interesting, they may retweet (RT) that message to their followers, and so on.

As a self-published author and expert in your field, your messages should convey who you are and what you know. Ultimately, this will generate interest and help people understand why they should listen to you (and buy your book).

Good luck and have fun!
Kelly Schuknecht
selfpublishingadvice.wordpress.com


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Viral Marketing for Self-Published Authors – Tip #2

Tip #2 – Exist

Last week I gave the first in a series of viral marketing tips: #1 – Give Something Away. I gave an example of a current successful viral marketing campaign taking place on Twitter. This brings me to tip #2. You may know what you want to give away (a copy of your book, a service, etc.), but you may not know how to go about that. If so, the first thing you need to do is develop your online presence. As a self-published author, you need to EXIST online.

There are many social networking sites where you can set up a profile and start networking with other authors and potential readers. Here are a few to get you started:

Facebook
Twitter
MySpace

If you’re already on Twitter or once you set up your profile, you can follow us:
Self Publishing Advice on Twitter

If you’re already on Facebook or once you set up your profile, you can find our page and become a fan:
Self Publishing Advice on Facebook

Good luck and have fun!
Kelly Schuknecht
selfpublishingadvice.wordpress.com



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Viral Marketing for Self-Published Authors – Tip #1

Tip #1 – Give something away

Everyone wants something for free.  Strategically advertising a free giveaway (a copy of your book, a service, free information) is one way to attract attention.  This attention may not turn into profit immediately, but in general more interest in your self-published book means greater potential for sales.

Look at Squarespace for example.  This website software company is currently running a contest on Twitter.  They are giving away an iPhone to one contestant each day for 30 days.  In order to enter, the contestant must send out a “tweet” with the #squarespace hashtag.  This “free” advertising tactic quickly brought Squarespace onto the top ten “Trending Topics” list on Twitter, which means everyone on Twitter user (approximately 1.3 million daily) will see that Squarespace is popular topic and many will click on the links to find out why. 

The good news is you don’t have to give away an iPhone a day to attract attention for your book, but consider your audience and think about what you can give away that may spark their interest.  It could be a copy of your self-published book or it could be a service you provide.  Whatever it is, be sure to include your book and/or web site in your promotional materials.

I’ll have more viral marketing tips for you over the next few weeks.

Good luck and have fun!
Kelly Schuknecht
selfpublishingadvice.wordpress.com

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Tweeting for Self-Published Authors

That’s right, you can now follow us on Twitter

Find us at twitter.com/spadvice. We’re brand new, so find us and add start following!

Don’t forget, we post a weekly book review of a self-published book (submitted by the author). These blog posts will also appear on Twitter via Twitterfeed.com, adding even more exposure for your self-published book. To submit your review, please send it to selfpublishingadvice@gmail.com with a .jpg image of your cover. Self Publishing Advice will post your review and cover image on our blog.

Karl & Kelly
selfpublishingadvice.wordpress.com