Tag: Twitter

Book Marketing, Kelly Speaks

5 Ways to Promote Your Book in June

Summer has begun, but don’t forget to do something every day to promote your book!  Here are five ideas for promoting a book in June:

  1. Flag Day is June14th.  From now until July 4th it’s a perfect time to promote books about America, patriotism, US government or similar topics.
  2. Set up a Twitter account and start networking.  Learn about which hashtags to use and watch in this post: 10 Twitter Hashtags for Self-Publishing Book Marketing.
  3. The Annual Conference of the American Library Association (ALA) is taking place June 23-28 in New Orleans.  To learn more about the ALA, visit www.ala.org.
  4. Father’s Day is June 19th.  If your book is about parenting, fatherhood, family or a related topic, now is a good time to promote your book as a Father’s Day gift idea.
  5. Write a pitch letter to a radio or television producer following these tips: 1) Keep your letter short.  2) Include a “hook” to grab their attention. 3) Use bullet points. 4) Tell the producer what’s in it for them. 5) Be available to respond to his/her interest immediately.  Find contact information for your local radio stations here: http://www.radio-locator.com/

DISCUSSION: How are you planning to promote YOUR book in June?

ABOUT KELLY SCHUKNECHT:
Kelly Schuknecht works as the Director of Author Support for Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.
Alternative Marketing Methods

Alternative Marketing Methods at BEA

Yesterday, one of the events at BEA was “Surprising Marketing Practices from Around the World and What We Can Learn from Them“. We have been discussing these for the past two weeks with our Alternative Marketing Methods Series. Learning about each of these methods will help you and your book stand out from the crowd.

Though I didn’t attend BEA this year, I do want to share some interesting marketing methods that we will be discussing over the coming weeks:

  • Post an ad on Craigslist. Craigslist is a fairly under-utilized marketing tool available to authors. Posting an ad is relatively simple, free, and gives you quality exposure to potential readers.
  • “Host” a YouTube reading/signing. You can read your book in a brief video and post it to YouTube. You can then put up a PayPal link so that readers can purchase the book for a discounted price. You can send them a signed copy of the book when they order.
  • Host a Webinar. Everyone is an expert at something. Why not share your expertise with the world and gently guide them to purchasing your book? These can be planned for and hosted at any time. There are many free webinar services available that can be found using a Google search.
  • Have a Twitter party for your book. If you are active on Twitter, this is a fun and creative way to promote yourself and your book. Pick a #hashtag, plan the time/date, and tweet away!

Do you know of any other creative book marketing strategies? Did you attend the BEA and get information about new strategies that you are focusing on implementing? Please feel free to share them in the comments.

Book Marketing

Social Media Marketing for Self-publishing Authors

As of June 2010, about 65 million “tweets” are posted each day, equaling about 750 unique 140 character “micro-blogs” sent each second, according to Twitter. This massive communication stream has elevated Twitter into the Big 3 social networking sites according to ebizmba.com.

If Facebook were a country, it would be the 3rd most populated in the world right now with over 400,000,000 users.

Many will contend that LinkedIn is the most valuable social networking sites for gaining business connections, and Evernote just hit 5 million users in record time. And there are countless others – Myspace, Foursquare, your personal blog, Meetups – that you can and should be utilizing to network with others and active promote your self-published book.

Sure, if you’re not a current social media wizard, there will be some upfront work involved – gaining the learning curve and building connections. But here’s the kicker: social media is exploding, its completely FREE, and there are increasing ways to measure its ROI. With self-publishing POD services your book will also be available virtually everywhere books are sold, an additional digital advantage since you’ll never need to stock an inventory or personally ship pre-printed copies. It’s all connected for you.

Over the coming weeks, Self-publishing Advice will be sharing social media news, information, tips, and resources to help you gain the most oomph for using these dynamic and powerful venues for generating buzz for your books.

We’ll also be actively implementing them here on our blog and other social media sites. So stay tuned, and in meantime, check out these new icons below and visit us on Facebook and Twitter, or send a Digg. We are eager to connect.

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Twitter Contest Winner: Instock – The Conference for Self Publishers

Last week we asked you to sum up the future of self-publishing in 140 characters or less for a chance to win a free registration with the INSTOCK self-publishing conference in San Francisco.

@bernie_malonson was our Twitter winner!  Congratulations @bernie_malonson!

Follow us on Twitter: www.twitter.com/SPAdvice

About INSTOCK

In its first year, the one day INSTOCK Conference is scheduled to include workshops and panel discussions among successful self publishers, marketing pros, executives from the traditional publishing industry and others who will get you thinking strategically about your books. Panels will address marketing your book, finding your audience, publicity tactics, pricing your product and more.

INSTOCK – The Conference for Self Publishers
July 18, 2009
Hotel Monaco, San Francisco

Website: http://www.instockconference.com/
Twitter: http://twitter.com/InstockConf

Conference Sponsors:

                    

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Self Publishing Twitter Contest – 2 more days!

Can you sum up the future of self-publishing in 140 characters or less? Give it a try!

From your Twitter account send a reply tweet with your response to @SPAdvice to enter for a chance to win a free registration with the INSTOCK self-publishing conference in San Francisco July 18th – a value worth $195. Each reply tweet you send through July 9, 2009 counts as an entry and the winner (chosen at random) will be announced on July 10th.

About INSTOCK
In its first year, the one day INSTOCK Conference is scheduled to include workshops and panel discussions among successful self publishers, marketing pros, executives from the traditional publishing industry and others who will get you thinking strategically about your books. Panels will address marketing your book, finding your audience, publicity tactics, pricing your product and more.

INSTOCK – The Conference for Self Publishers
July 18, 2009
Hotel Monaco, San Francisco

Website: http://www.instockconference.com/
Twitter: http://twitter.com/InstockConf


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