Tag: Self-Publishing

Jodee Speaks

Spooky Self Publishing Statistics

Happy Halloween everyone! In honor of this spooky holiday, I want to share some self-publishing and industry statistics that may shock you. Don’t be afraid; just keep reading.

  • According to an Aptara survey, the trade publishing market segment (which includes fiction and non-fiction for children, young adults, and adults) has considerably increased its e-book output. The e-book production rate went from 50% to 76% during the last two years.
  • Amazon still generates the highest number of sales for trade publishers, according to Aptara.
  • According to BookStats 2012, Religion and Children’s/Young Adults showed strong growth while Children’s/YA ranked as the fastest-growing category in publishing in 2011.
  • Brick-and-mortar retail remains the #1 sales distribution channel for publishers in 2011, as it did in 2010, according to BookStats 2012.
  • According to Bowker, traditional print book output grew six percent in 2011, from 328,259 titles in 2010 to a projected 347,178 in 2011, driven almost exclusively by a strong self-publishing market.
  • According to a self-publishing resource on top earners, two-thirds of top self-publishing earners are women.
  • The average top earner spends 69% more time writing than the average author not categorized as a top earner.
  • Self-publishing authors who paid professionals for services like story-editing, copyediting and proofreading earned an average of 13% more than those who didn’t.
  • Hiring a professional cover designer earned top earners an average of 18% more.
  • Top earners had almost four times as many reviews for their most recent book than authors outside of the group.

Being knowledgable of book industry and self-publishing trends and statistics can help you make important decisions as a self-publishing author. For instance, these statistics show the value of hiring professionals such as copyeditors, receiving book reviews, offering your book in multiple formats and taking advantage of Amazon’s author services. The best way to become a successful self-publishing author is to learn from the success of those who have already succeeded.

I’d love to know, do these statistics impact your plans as a self-publishing author?

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.
Kelly Speaks, Literacy Programs

Self-Publishing Authors Promoting Literacy by Donating Books

As a self-publishing author, you may be interested in supporting programs that promote literacy, learning, and the love of reading. Literacy Links is a volunteer tutoring organization that does just that. Their program not only helps improve people’s reading skills, but they help create a hunger for great literature.

Literacy Links is currently accepting book donations. These books will be given away at Halloween events in place of candy as a way to promote literacy and healthy living. (I have to admit, I wish someone would give my kids books instead of candy!)

You may be asking, why would I want to donate my book when my goal as a self-publishing author is to make money? Income is not the primary goal of every author. Many simply want to share a story or information or to contribute to the world of literature. Whatever your goal may be, donating books is a good way to increase exposure for your book (which can increase sales by word of mouth advertising). If you give a free book to a reader who loves your story, they are likely to share your book with their friends and family members, and that results in free exposure and positive reviews for your book.

You can also use your donation as a promotional opportunity — donate a large quantity of books and submit a press release that details your efforts to your local newspaper.

To learn how to donate to Literacy Links, visit http://www.literacylinkleamos.org/.

I’d love to know, have you ever donated copies of you book? If so, why did you choose to donate?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.
Jodee Speaks, Uncategorized

Top 5 Reasons for Self Publishing in October

Has publishing your book been on your to-do list for months, or even years? Does your book always get pushed to the end of your to-do list because you are overwhelmed with work and home responsibilities? Are you one of those people who always finds a reason to wait? Well, wait no more. October is the perfect time to take the leap into self publishing. Here are five reasons why.

1) Complete Your 2012 News Year’s Resolution

When the clock struck 12 on January 1, 2012, did you vow to publish a book this year? Now that it is October, are you feeling guilty for not fulfilling that resolution? Well, if you start the self publishing process in October, your book will be complete by the end of the year. A high quality self-published book typically takes 6-15 weeks to complete. If you start now, your book will be done by the end of 2012.

2) Get a Head Start on Your 2013 Resolution

So maybe publishing wasn’t one of your resolutions this year, but you want it to be one of your resolutions next year. Why not get a head start and start the self publishing process now? This way, you can show off your new book in 2013 instead of rushing to publish before the year is over.

3) It’s A Great Time for Spooky Reads

Do you write horror or thrillers? Do you want to write a children’s book about Halloween? October is a great month to work on these projects. The cool air and pumpkin lattes at your favorite coffee shop can set the tone for a fall book and help motivate you to complete great Halloween stories.

4) Avoid the Holiday Chaos

November through January are the busiest months for most people. You are scrambling around to shop for gifts, bake goodies and attend holiday parties. If you start the self publishing process in October, you can begin before you become consumed by twinkling lights and sugar cookies.

5) Free Amazon Extreme

Amazon Extreme is a marketing package (worth over $300) available through Outskirts Press. It helps self-publishing authors sell more books by taking advantage of the various options available through Amazon. For authors who start the self publishing process in October, the package is FREE! Yes, free. Click here to learn more.

So what are you waiting for? Make October the month you made your dreams come true.

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.
NaNoWriMo, Social Media Marketing, Wendy Speaks

5 Online Tasks for Self Publishing Authors to Complete Before NanoWriMo

There is a little more than a week until NanoWriMo begins! If you’re like many self publishing authors, you’ve been spending the month of October preparing for the challenge. You’ve probably started brainstorming and outline and cleaning off your desk, but there are a few online tasks that you should complete before the official beginning of NanoWriMo. Here is your to-do list.

1) Make sure you are registered.

Before you start all the fun tasks below, make sure you are registered for the event. You can do so by visiting NanoWriMo.org. This will ensure that you have access to all the benefits and resources the challenge has to offer.

2) Create social media pages.

Social media is a great way to market yourself and your book, and many readers, agents, and publishers expect you to take advantage of this marketing tool. You could create social media pages for yourself, your book, or your characters. Be creative, and have fun with social media. This is also a great time to start a blog.

3) Connect with other authors.

Of the greatest benefits of  NanoWriMo is the opportunity to connect with other authors. They can encourage and support you during this project. You can connect with authors by visiting the NanoWriMo website as well as by searching social media sites for people who are participating.

4) Download some music.

Music is a great way to become inspired. Download a few songs that you can listen to when you need some inspiration. Listen to songs that your characters would be interested, or search for music that reminds you of your setting or plot.

5) Play on Pinterest.

Pinterest is a great way to find inspiration as well as promote your book. Create boards for your characters, setting, or plot. Be creative, and have fun with this. What outfits would your character wear? What food would your character eat?

I’d love to know, what are you doing to prepare for NanoWriMo?

ABOUT WENDY STETINA: Wendy Stetina is a sales and marketing professional with over 30 years experience in the printing and publishing industry. Wendy works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; and together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction, or a novelist seeking fame, fortune, and/or personal fulfillment, Wendy Stetina can put you on the right path.
Kelly Speaks, NaNoWriMo

8 Reasons Not to Participate in NanoWriMo

Lately, there is a lot of buzz in the writing community about NanoWriMo. Many writers are gearing up for the challenge, while others are still dragging their feet on signing up. Working with self-publishing authors, I hear many different excuses for why writers decide not to participate in NanoWriMo. Here are the top eight excuses I frequently hear and my response to each of them.

1.) You don’t feel inspired. Inspiration is a classic writing myth. Serious writers don’t wait until they feel inspired to write. They write every day, no matter what. You can create the inspiration to write by changing your daily habits; you shouldn’t wait for inspiration to strike.

2.) You’re scared. This should be a reason to participate, not an excuse not to. Tackling your fears is part of growing as a writer, and it can lead to unbelievable change.

3.) You don’t have any ideas. Everyone has ideas. You just have to take the time to find them. There are plenty of books and websites dedicated to helping writers generate ideas. Even if it seems corny, complete some writing exercises to get your juices flowing. Look for ideas in your everyday world: the newspaper, books, tv shows. Be sure to keep track of all your ideas in a notebook.

4.) It’s holiday season. Sure, November is known for kicking off the holiday season, but that doesn’t mean you have to put your dreams on hold. In fact, writing can be a great way to relieve some holiday stress.

5.) You’re anti-social and hate events. Many writers prefer being left alone when they are working on a book, but there are many benefits to participating in events such as NaNoWriMo. All of the information and support makes your task of writing easier. Plus, you can choose how much you interact with the other writers.

6.) You don’t believe it’s possible to accomplish. There are plenty of writers who don’t think it is possible to write a novel in 30 days, but the truth is the process works for many people. In fact, more than 90 published novels began as NaNoWriMo projects.

7.) You don’t have time. Writers always use this excuse, but the truth is, there is always time, if you make time.

8.) You have too many other responsibilities. We all have responsibilities besides writing, although many of us dream of a life where we have nothing else do except read, write, and drink coffee. The real problem is that many of us don’t know how to ask for help. You don’t have to do everything yourself. Learn to delegate and free up time to pursue your writing dreams.

So, what’s keeping you from participating in NaNoWriMo this year?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.