Self-Publishing Authors Promoting Literacy by Donating Books

As a self-publishing author, you may be interested in supporting programs that promote literacy, learning, and the love of reading. Literacy Links is a volunteer tutoring organization that does just that. Their program not only helps improve people’s reading skills, but they help create a hunger for great literature.

Literacy Links is currently accepting book donations. These books will be given away at Halloween events in place of candy as a way to promote literacy and healthy living. (I have to admit, I wish someone would give my kids books instead of candy!)

You may be asking, why would I want to donate my book when my goal as a self-publishing author is to make money? Income is not the primary goal of every author. Many simply want to share a story or information or to contribute to the world of literature. Whatever your goal may be, donating books is a good way to increase exposure for your book (which can increase sales by word of mouth advertising). If you give a free book to a reader who loves your story, they are likely to share your book with their friends and family members, and that results in free exposure and positive reviews for your book.

You can also use your donation as a promotional opportunity — donate a large quantity of books and submit a press release that details your efforts to your local newspaper.

To learn how to donate to Literacy Links, visit

I’d love to know, have you ever donated copies of you book? If so, why did you choose to donate?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at

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