Top 5 Reasons to Self Publish in July

If you have been considering self-publishing your book, July is the perfect time to take the leap! Here is why.

Be Patriotic

July is when Americans celebrate freedom.  Celebrate your freedom of speech, and share your writing by finally self-publishing that manuscript you’ve been holding on to.

It’s American!

Publishing books is part of American culture. If you check out Wikipedia’s lists of best-selling books , you’ll find that many are written by American authors.

Declare your independence!

You don’t need an agent or a traditional publisher.  Look to a full-service self-publishing company, and get your book published now.

Longer Days

With summer comes longer days, which means more time to work on your manuscript. Take advantage of the extra hours by finally finishing your book.

Promotions

Many self-publishing companies are offering great promotions this month. For instance, Outskirts Press is offering 10% off from July 6-31. Don’t miss out on the great deals!

ABOUT JODEE THAYER: With over 20 years of experience in   sales and management, Jodee Thayer works as the Manager of Author Services   for Outskirts Press. The Author Services Department   is composed of knowledgeable customer service reps and publishing consultants;   together, they all focus on educating authors on the self-publishing process in order to help them publish the   book of their dreams. Whether you are a professional looking to take your   career to the next level with platform-driven non-fiction or a novelist   seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you   on the right path.

When to Edit Your Self-Published Book

One of the questions I am frequently asked is “when should I have someone edit my self-published book?” There are two things you need to keep in mind when deciding when to hire an editor: how is your book formatted and what type of editing do you want. Here is why.

Formatting

A manuscript should always be edited before it is designed into book format. If you plan to have the editor work on the hard-copy version of your manuscript, it has to be in standard manuscript format; that is twelve-point Courier or Times New Roman type, double-spaced, with margins of at least an inch on all sides. This format is standard in the industry and gives the editor room to work. If the book is already designed, it won’t be in standard manuscript format; it will be in book format.

If you plan to have your editor work on your electronic file, the format won’t matter, but it must be in a word-processing document, not a design program or a PDF. Most editors are not designers and won’t have the design program used to design your book. Even if the editor has the capability of opening the design program or manipulating a PDF (which some do), editing a book after it is designed will still interfere with the design. After the file is edited, you’ll have to return it to your designer to get it redesigned, and there will certainly be an additional charge for that service.

Type of Editing

There are basically two types of editing: copyediting and developmental editing. Copyediting should be done once your manuscript is complete. The editor will polish your manuscript by looking for grammar, consistency, clarity, and style issues. If you plan to add or delete large portions of content, you are not ready for a copyedit because it will result in extra fees due to the editor  re-editing portions of the manuscript or cost more than it needs as most editors charge based on the length of the manuscript.

Developmental editing should take place in the beginning stages of writing. This type of edit offers feedback on elements such plot, structure, character, etc. While many editors will point out obvious or frequent grammar and style issues, those types of mistakes are not the  main focus of this edit. If you decide to hire a developmental editor, copyediting is still recommended before publication.

Hopefully this answers some of your questions about the editing process. If you have other questions, feel free to leave them in the comment section, and I will try to address them in future posts.

ABOUT WENDY STETINA: Wendy Stetina is a sales and marketing professional with over 30 years experience in the printing and publishing industry. Wendy works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; and together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction, or a novelist seeking fame, fortune, and/or personal fulfillment, Wendy Stetina can put you on the right path.

 

There is No Such Thing as Free Lunch

Have you heard the cliché “There is no such thing as a free lunch”? Everything has a cost, even if it appears to be free. This true for self publishing as well as all other areas of life.

While there are companies who say they publish your book for free, there are still costs to you. For instance, you may have to buy large amounts of merchandise after the book is printed, or you will have to spend vast amounts of time marketing your own book. In addition, a “free” publishing company could harm your reputation has an author if your book is not of professional quality.

Authors who want their books to be taken seriously need to invest in their projects. This means you’ll at least need a good copy editor and possibly an experienced graphic designer. Depending on your skills and goals, you may also require marketing services. Not all self publishing companies offer these extra services.

Authors should invest in their books by choosing a full-service self publishing company that offers a variety of production and marketing services as well as excellent customer service. This will ensure that you have access to skilled professionals who will help make your book a masterpiece.

I’d love to know, what additional services do you plan to use when self publishing your book?

ABOUT WENDY STETINA: Wendy Stetina is a sales and marketing professional with over 30 years experience in the printing and publishing industry. Wendy works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; and together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction, or a novelist seeking fame, fortune, and/or personal fulfillment, Wendy Stetina can put you on the right path.

The Benefits of Self-Publishing

Many aspiring authors find themselves debating whether they should self-publish or attempt traditional publishing. While both methods have pros and cons, there are many benefits to self-publishing. Here are the most common benefits of this growing publishing trend.

  • You have freedom of expression — you write your own words. You don’t have to change what you’ve written to please an editor, agent, or commercial audience.
  • You control how your book looks — everything from the cover to the interior formatting is in your hands.
  • You set your own price it can be as low or as high as you would like.
  • You receive 100% of your royalties — there’s no middleman stealing your profits, so you earn more per book than you would with traditional publishing.
  • You can review your  interior and cover proofs before publishing — if you misuse spaces or hard returns in your manuscript, it may mess up the layout of your book. However, you have the opportunity to review your proofs for these issues before they are sent to the printer.

It wouldn’t be fair to share the benefits of self-publishing without also discussing the potential downfalls. Here are some of the cons of this publishing option.

  • No one critiques your manuscript — how can you be sure your book is interesting and complete? If you want someone else’s opinion, you will need to hire a professional.
  • You don’t have to edit your manuscript — a messy manuscript turns into a poorly written book that very few people (if any) will want to read. Too many self-published authors choose not to pay for editing because it isn’t required. However, if you want your book to be taken seriously, a professional editor is worth every penny.
  • You control your book’s design — this is great if you’re a designer but not so great if you have limited graphic skills. Depending on your limitations and the complexity of your book, you may need to hire a designer or illustrator.

If you are a self-published author, I’d love to know what made you choose self-publishing. Feel free to share your stories in the comments section.

Cheri Breeding ABOUT CHERI BREEDING: Since 2005 Cheri Breeding has been working as the Director of Production for Outskirts Press. In that time, she has been an instrumental component of every aspect of the Production Department, performing the roles of an Author Representative, Book Designer, Customer Service Representative, Title Production Supervisor, Production Manager and, Director of Production. She brings all that experience and knowledge, along with an unparalleled customer-service focus, to help self-publishing authors reach high-quality book publication more efficiently, professionally, and affordably.

Make Your Publishing Dream Come True

Have you dreamed about publishing a book since you were a child? Do you spend countless hours perfecting your craft and hope to one day share your story with the world? Are you a professional who wants to improve your platform by publishing a non-fiction book?

Whatever your dream, you can make it come true. Too often, people think of the endless rejection notices and years of disappoint associated with traditional publishing with thinking about professional writing, but this doesn’t have to be your story. You can see your book in print without years of heartbreak and rejection.

Self-publishing lets you decide if and when your story is ready to be shared with the world. You call all the shots, including how the book looks and how much it costs. By deciding to self-publish, you are deciding to make your dreams come true. Everyone has a story to share, and everyone deserves to see their writing in print. If you are ready to stop dreaming and start celebrating your accomplishment of writing a book, start the self-publishing process today. You deserve it.

ABOUT WENDY STETINA: Wendy Stetina is a sales and marketing professional with over 30 years experience in the printing and publishing industry. Wendy works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; and together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction, or a novelist seeking fame, fortune, and/or personal fulfillment, Wendy Stetina can put you on the right path.

3 Tips for Authors Self Publishing in November

It is hard to believe, but the end of 2011 is almost here. As the weather turns chilly and stores become Christmas factories, you might be wondering if now is the right time to self publish your book. Here are a few pointers to keep in mind if you are working on self publishing your book this November.

1) Change your copyright year to 2012 so the book appears new even if it publishes before 12/31/11. Readers like to feel like they are reading the newest version of books.

2) If you’re interested in publishing to market for the holidays, it’s time to get moving and finish up before the end of November. As the holiday approaches, more people are buying and shipping, so it may take a bit longer to print and ship. While you don’t want to rush the creation of your interior and cover proofs, the holidays are an ideal time to market. Also, keep in mind that the general reader doesn’t see the book as the author does; for example, an author keeps checking the spelling and grammar, rewriting sentences, and tweaking the cover image. If you’ve carefully reviewed the chapters to make sure they are error free and have carefully reviewed the design at least 2-3 times, then let it go and move on to the next steps.

3) If you’re signing up just to publish by year-end or for Christmas sales, you need a reality check. There is the possibility that your book won’t be finished before the year’s end or that your marketing efforts won’t generate a large  number of holiday sales because you didn’t spend enough time marketing your book. (Think about how early retail stores begin marketing for Christmas. You can’t throw together a book and expect to sell dozens of copies a few weeks before Christmas.) Instead of obsessing over holiday sales and the end of the year, focus on starting the new year off with a bang. Publishing a book is a great way to start off a new year, and you will have more time to plan for success if you consider all of 2012 instead of the few weeks left in 2011.

Cheri Breeding ABOUT CHERI BREEDING:
Since 2005 Cheri Breeding has been working as the Director of Production for Outskirts Press. In that time, she has been an instrumental component of every aspect of the Production Department, performing the roles of an Author Representative, Book Designer, Customer Service Representative, Title Production Supervisor, Production Manager and, Director of Production. She brings all that experience and knowledge, along with an unparalleled customer-service focus, to help self-publishing authors reach high-quality book publication more efficiently, professionally, and affordably.

Spooky Self Publishing Statistics

Happy Halloween everyone! In honor of this spooky holiday, I want to share some self-publishing statistics that may shock you. Don’t be afraid; just keep reading.

As you can see, self publishing is a popular option in the publishing industry. Despite the tough economy, self publishing is thriving. If you have been waiting for the perfect time to self publish your book, that time could be now.

 

ABOUT WENDY STETINA:
Wendy Stetina is a sales and marketing professional with over 30 years experience in the printing and publishing industry. Wendy works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; and together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction, or a novelist seeking fame, fortune, and/or personal fulfillment, Wendy Stetina can put you on the right path.