Promoting your Self-Published Book to Barnes & Noble

Sometimes the hardest part about promoting your self-published book is knowing where to go. The good news is, the Internet can help you find the locations of all the Barnes & Noble (and B. Dalton) bookstores in the nation.

It’s easy! There just might be one right around the corner from you.

Just go to:
barnesandnobleinc.com/stores/find_a_store.do

Good luck and have fun!
Kelly Schuknecht
selfpublishingadvice.wordpress.com

Become an Amazon.com Bestseller! – From one Self-Published author to another

Sally Shields is a speaker, radio personality and author of the Outskirts Press #1 Amazon.com bestseller, The Daughter-in-Law Rules: 101 Surefire Ways to Manage (and Make Friends with) Your Mother-in-Law!

This Bestseller Strategy is so powerful, yet so simple, it turned Sally’s book into a bestseller overnight, and she is passionate about helping others do the same.

So many authors can benefit from this type of knowledge, as the publishing industry has changed so much. Even if you are signed with a top Publisher such as a Simon and Schuster or a Wiley or Random House, unless your are Deepak Chopra or Wayne Dyer, you are going to have to do your own publicity.

With this program, you will discover one of the most powerful almost zero-cost internet strategies that will help you gain massive visibility, credibility and prestige, boost your sales, get the media and influential industry insiders such as literary agents, book editors, and foreign rights buyers to sit up and take notice!

A 5 week mentoring course with bestselling author Sally Shields— 100% money-back guaranteed. If you’re ready to reach more readers with your message and your book, this may be just the course you have been looking for. Begins in early January.

www.sallyshields.com/coaching/

Free Promotion for your Self-Published Book

When it comes to promoting your self-published book, nothing beats free! Here’s a quick little site where you can submit your book information for a free listing. There are a lot of these types of sites out there, but this one belongs to Dan Poynter, who promotes endlessly and drives many, many people to his website all the time. It will take about 5 minutes of your time. While you are on his site, I recommend exploring other options and opportunities he has available.

http://parapublishing.com/sites/para/resources/successstories.cfm

Good luck and have fun!
Kelly Schuknecht
selfpublishingadvice.wordpress.com

Bottom Line for Self-Published Authors

Many of my marketing suggestions center on one tactic: establishing yourself as an expert in your field. It doesn’t matter if you write fiction or non-fiction, as a self-published author you must demonstrate expertise in what you write about. The way you demonstrate expertise is by being quoted and by helping people with your knowledge.

How do you help people? By publishing helpful tips for free. You have already published a book, now it’s time to submit tips from that book to Bottom Line, which is a 2-million+ circulation newsletter that publishes tips by experts just like you. In order to validate the expertise of their experts, they include bylines which include the fact that their experts are published authors.

That’s you!

Bottom Line has a variety of newsletters in a variety of genres, so select the one most applicable to your book and contact that editor directly from their website at www.bottomlinesecrets.com.

Personal editor: Karen Larson
Health & Natural Healing editor: Rebecca Shannonhouse
Retirement and Tax Hotline editor: David Ellis
Daily Health News & Weekly Secrets editor: Sarah Hiner

It also doesn’t hurt to send the editor a copy of your book, with specific pages of tips indicated. Here is the Bottom Line address, phone, and fax line:

Boardroom, Inc.,
281 Tresser Blvd.
8th Floor,
Stamford, CT 06901-3229

Phone: 203-973-5900
Fax: 203-967-3086

Good luck and have fun!
Kelly Schuknecht
selfpublishingadvice.wordpress.com

Mailing Lists for Self-Published Book Promotion

Don’t you wish there was one single place where you could buy a mailing list that was specific for your self-published book?

You’re in luck! Check out www.listsyoucanafford.com for third party mailing lists that just may be the answer to your marketing goals.

I hope these lists help you get the word out to your specific book audience and just in time for the holiday shopping season to begin!

Good luck and have fun!

Kelly Schuknecht
selfpublishingadvice.wordpress.com