Affiliate Opportunites in Self-publishing

With the inevitable explosion of print-on-demand, there are more authors than ever before dipping their feet into the self-publishing game. In fact, the term dipping feet may be an understatement considering the volume of new, developing, and somewhat esoteric information involved in self-publishing. Some authors come from the traditional arena and have a degree of knowledge and understanding corresponding with their experience. Other authors may have independently published books in the past, consider themselves savvy, and are now seeking the advantages that come from joining forces with a full-service print-on-demand self publisher.

The great majority, however, are new authors, anxious to learn, but not possessing much history or background in the industry. They often rely upon the information they read on the internet, hear from friends/associates, or receive from their publisher. In fact, the term self-publishing has expanded in scope to include publishing content in blogs, forums, online newsletters, even videos.

You may find yourself somewhere along that continuum or in the process of researching publishing options for your own material. Have you considered that your expertise can benefit other writers while at the same time earning you additional income? The process is called Affiliate Marketing and a great opportunity offered through various self-publishing leaders.

Affiliates can often earn up to 10% or more for each author they refer. Here are the nuts and bolts:

It’s perhaps the easiest and fastest way to share your knowledge as an industry thought leader while at the same time earning extra income in the home based internet business, and you do not have to develop your own service. Instead, generate revenue by simply referring authors to recognized, professional custom self-publishing services through the credibility your experience provides. What’s more, you get to see the investment that comes from seeing authors reach their publishing goals.



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Have fun and keep writing

Understanding the Amazon Marketplace and Self-published, POD titles

If you’ve looked your Amazon.com listing, or any title if you’re just now preparing for publishing or self-publishing your book, you may have noticed “new and used” editions of books available for sale through the what is called the Amazon “Marketplace.”

Think of the Amazon Marketplace like e-Bay; it allows vendors and bookstores the opportunity to list books for sale in a new or used condition. 99% of the on-demand books sold through Amazon Marketplace are brand new and actually, in most cases, have yet to even been purchased by a wholesaler. In fact, most haven’t even been printed yet.

Marketplace is an apt name for this portion of Amazon because these book sellers are using it to “market” their businesses. So if you see “54 New and Used” copies of a book available through Marketplace, that does mean 54 copies have sold and are now available as read-and-used. It simply means that savvy bookstores are trying to draw the buyers’ attention away from the main Amazon listing and to their listing.


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– Karl Schroeder

Self-publishing Goes Higher-Ed at NYU

Has the credibility of self-publishing been in question previously? I have to admit I’ve dealt with my fair share of doubters. At times in fact I’ve felt, as has Tracy Jordan, stuck in Horseville – because I sat surrounded by Neighsayers.
The writing/publishing program chairs at New York University have recently announced the department’s intention to introduce a a course in self-publishing for the Spring semester of 2010. The 6 week course will be taught by self-publishing and book marketing expert, Penny C. Sansevieri.

Notes Sansevieri, “I’m delighted to teach self-publishing for NYU and am thrilled that they’ve asked me to bring this model to their students for the first time. Today’s publishing landscape is changing by the minute. Print-on-Demand or POD is taking hold in a big way. With self-publishing and computer technology, big publishers’ stranglehold on the market is gone. Everyone can publish their story.”

Writers rejoice. Doubters take notice.

– Karl Schroeder


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Self-publishing versus…well, nothing

It sometimes seems that we, collectively, find difficulty in escaping the conversational vein of traditional publishing versus self-publishing as if the two were completely polarized. News, blogs, articles online and off have swarmed the topic for some time now, and its easy to get pulled into the polemics of strong ideas and outside interests. Change can be difficult to embrace because there is uncertainty. But there is also opportunity.

Self versus Traditional publishing. Is this really one versus they other? Of course not. The value of publishing comes through the course of sharing valuable, entertaining, and relevant information with others in a certain medium.

What is true is that the publishing industry has been fundamentally altered by the connections offered by the internet, from the production, publication, distribution, and marketing of your book. Not just a little different as we are finding out, but completely rebuilt. This is true not just in publishing but across the way we live. In entertainment, recreation, and business.

Publishing a book is a business – your business. Knowing what you know how will you approach the publishing and marketing options available to you?

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Self-publishing – Let’s Clarify

Tuesday’s post concerning publishing contract details prompted me to consider a few pieces of information self-publishing authors may benefit from on the front end, deciding which route to take their books. It’s true there can be a lot of confusion about self publishing and print-on-demand. Let’s clarify some misconceptions many have seen floating around.

1. MYTH: Whoever owns the ISBN owns the book.

FACT: This use to be true. Nowadays, not as much so. Most POD publishers assign an ISBN they own, and they do this for the authors’ convenience; in any case authors should ALWAYS keep all the rights to their book.

2. MYTH: Independent self-publishing is different from publishing with a POD publisher because the publisher owns the ISBN.

FACT: It is true that the ISBN identifies the publisher of record. Look for a publisher that allows authors to supply their own ISBN at some level.

3.MYTH: New York publishers promote and market all their books.

FACT: New York publishers usually devote the lion’s share of their marketing budget to the top 1% (Harry Potter, for example) of the books they publish. The other books published during that season are victims of the sliced marketing budget. Most authors don’t get any support from their traditional publisher at all.

4.MYTH: Printing a book with an offset printer is the same as publishing it.

FACT: Printing a book is one facet of publication. Before a book can be printed, it needs to be designed. Then it needs to be printed. Then it needs wholesale distribution through Ingram and availability online with retailers like Amazon and Barnes & Noble. Then it needs fulfillment of orders and invoicing.

Printing a book with an off-set printer accomplishes one of those steps. Publishing a book with a turn-key, custom self-publisher accomplishes all of them. Some authors choose to do both; an on-demand edition complements an off-set print-run very nicely.

Karl Schroeder