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Top 5 Considerations for Effectively Pricing Your Self-Published Book

“Is my book too expensive?”

“Am I selling myself short?”

Traditionally-published authors usually don’t have any control over the price of their book. As a self-published author, though, how can you make sure you have priced your book appropriately? There is no hard and fast rule, unfortunately. However, here are a few things to consider while coming up with a pricing strategy for self-publishing a book:

  1. How much royalty will you earn from every book sale? If you’re planning on writing full-time, you want to make sure you’re making a sustainable amount per book ($1.50 – $2.75 is reasonable).
  2. What is your target market? Is your intended reader a teenager or an affluent attorney? You want to keep your audience in mind so that you don’t price yourself out of the market. You won’t be very successful if your ideal reader can’t afford to buy your book.
  3. Where do you want to sell your book? Trade discounts often determine where a book is sold. Most online retailers are fine with a short trade discount (less than 40%). However, big box stores, such as Borders, Barnes&Noble, etc. require at least a 50% discount (in addition to a solid marketing plan and full return-ability) to consider carrying your book. If you can’t imagine self-publishing your book without it being stocked on the shelves of your nearest B&N, you should consider going with 50% (though it will cut down on your royalties).
  4. How has your competition priced their books? Research books similar to yours. Make sure the page count is similar, it was published recently, and hopefully self-published. You don’t want to price your book too high above (or too low beneath) these books.
  5. Have you asked an expert? Now is not the time to guess. This is your livelihood. Your best bet is to employ the services of someone who is already familiar with the self-publishing industry, like a Publishing Consultant. These people know the book business, and they can help you with questions like these.

DISCUSSION: How did you decide on a price for your book?

Book Marketing, Book Promotion, Book Signings

Book Stores, Book Signings, and Media Events for the Self-published Author

Successful book promotion involves both online and offline sales. There are a number of progressive online book marketing tools available for the self-publishing author today, but the tried and true book signing or media event remains quite viable and a lot of fun. Here we’ll take a look at a 3 part approach to promote your book through media events.

Media events and public appearances can fall into any number of categories and include any number of venues (bookstores, radio interviews, television interviews, writing group speeches, presentations, chat room interviews, public forums, and more).

First things first: identify possible venues. You may begin searching media events through your local bookstore. Local bookstores will often collect event calendars and maintain a list of contact people who provide those opportunities.

Media contacts often send announcements of upcoming events. Keep tabs on those listings and note if any relate in any way to your book content. It’s generally easy to develop correlations and tailor your approach to make your presentation applicable. When contact information is available take the first step and approach the organizer.

The art of selling—be prepared to promote yourself and your work. The true art of selling is bringing helpful and enriching information to people’s lives. In that light, sales takes on nobility. Be proud of promoting. You may not close the deal every time, but be sure to follow-up with every prospective media venue to confirm dates. Selling yourself and your book is a numbers game, and as any salesperson will tell you, the amount of contact is directly proportionate to the amount of sales. Be persistent without being annoying. If, after three or four unsuccessful attempts with a particular venue, move on to another prospect.

Finally, your self-publishing firm may offer assistance. Be sure to check with your representative.

Book Marketing, Self-Publishing

Books a Million: Marketing in the Digital Age

It was nearly a year after Google was founded that they saw even their first mention in the New York Times, as a mere parenthetical. In fact, most major online companies—Twitter, YouTube, Facebook, even Amazon—began in relative obscurity.

In today’s instant gratification, online world that dynamic seems almost backward, especially when as publishers and authors we often conceptualize a big-launch book publication as a measure of success. The big launch is what we’re used to. Think Harry Potter.

It can be helpful to plan major marketing events around your book launch. But, in today’s marketplace and through the long-tail effect, it’s time to take a different approach. There are virtually millions of books published every year, a massive increase in volume from just a decade ago, thanks in large part to POD and full-service self-publishing. Book marketing has changed as well. Think long-haul. With a bit of work and support, you may be surprised what success you find not one day or even one year after publication.

Book Doctor, Book Reviews, Editing Your Self-Published Book

Book Reviews and Editing

Q: Can you tell me if reviewers ever judge based on editing/style? So many authors/editors do things differently that I guess they just look for consistency. What I was not sure about was use (or overuse) of commas. Can you tell me if commas should be in these sentences?

“That’s what I thought,” Mark said with a smile. (comma before “with”) and “Yeah, such a storm we had..” Mark said sarcastically.

Is it just preference? If so, would it look bad if the author put commas for some, and not for others?

A: Most reviewers consider everything about the book, including the cover, content, editing, writing style, plot, characterization, flow, resolution, and more.

The volume of commas is not important; what is important is that the commas must be used correctly. How can you know where the commas go, when we were taught one style in school, newspapers use another style, and book publishers use yet another style? Book authors (or their editors) should follow Chicago Style, which book publishers follow, because it dictates punctuation, capitalization, abbreviation, when to spell out a number and when to use a numeral, etc. Once that style is followed, commas will be in the right places and the volume of them won’t matter.

As for your specific examples, the first example is fine, but the second one has two periods and no comma before the attribution. It should be written this way:
“Yeah, such a storm we had,” Mark said sarcastically.

If the attribution were a stand-alone sentence, the example would be punctuated this way:
“Yeah, such a storm we had.” Mark spoke sarcastically.

Self-publishing Advice Guest Post: Ask the Book Doctor

Bobbie Christmas, book editor, author of Write In Style (Union Square Publishing), and owner of Zebra Communications, will answer your questions, too. Send them to Bobbie@zebraeditor.com. Read more “Ask the Book Doctor” questions and answers at http://www.zebraeditor.com

 

Self-Publishing

Self-publishing Costs: POD vs Offset Printing

Publishing has traditionally operated on a model of offset book printing where the publishing house pre-prints a set number of books based on what they feel they can successfully sell. Authors would receive an advance (yes – get paid upfront) based on that projection, and receive a royalty percentage on sales, typically 10%, only if books sold beyond that initial number.

Self-publishing authors have the option to print offset as well, and receive royalty figures well beyond that 10% mark.

As you consider your self-publishing options, you may be wondering whether the right choice for your book is offset printing or the newer POD model.

Here are 5 details to consider…

5 – With offset printing you will pay in advance for a large number of books, regardless of whether you sell any.

4 – Your books begin, and often end, in your basement or garage not in reader’s hands.

3 – Even after you pay to print your book, you still have to find a way to distribute it, and then you have to track sales, invoice customers, and ship product.

2 – Your book will go out of print unless you pony up more dough for another print run.

1 – An off-set order requires “overages” of 5%-10% of the quoted print-run. That means if you order 2000 books, you may actually get (and be required to pay for) 2200.

If you are considering self-publishing through a printer, the price quotes you received may have scared you. No wonder. Newsweek Magazine recently noted that it generally takes an investment of $5,000 – $25,000 to self-publish a book through an offset printer.

Time to think POD?