Category: Wendy Speaks

Wendy Speaks

Famous Self-Published Authors: Jack Canfield and Mark Hensen

I’m sure you’ve read, or at least heard, of the Chicken Soup for the Soul series by Jack Canfield and Mark Hensen. According to The New Yorker, this series is the “biggest-selling non-fiction franchise in the history of American publishing” and has sold “approximately 80 million” books. These books are currently self-published by Chicken Soup for the Soul Publishing, LLC. This is a just another example of the success self-published books can have. If you believe in your book, self-publishing can help you share your story with the world. Don’t be discouraged by critics and pessimist. Success is possible for self-published authors.

ABOUT WENDY STETINA: Wendy Stetina is a sales and marketing professional with over 30 years experience in the printing and publishing industry. Wendy works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; and together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction, or a novelist seeking fame, fortune, and/or personal fulfillment, Wendy Stetina can put you on the right path.
Book Design, Choosing a Publisher, Kindle, Self-Publishing, Wendy Speaks

The New Era of Digital Books

Not too long ago, if you wanted to read a book, you had to go to the bookstore, library, or online store and retrieve a print copy. Now, it is becoming easier and easier to read digitally formated books. Readers can purchase and download e-books on their computers or digital book readers such as Kindles or Nooks.  Even smart phones have digital book reading options.

Having a book published in print is no longer enough. Readers expect options, and successful authors are willing to accommodate different reading styles. If you only publish your book in a print format, you could potentially miss out on a large audience — those who prefer digital books.

Not only is digital publishing in demand, it is also a smart choice for authors. In many cases, it is less expensive to produce a digital book than it is to produce a print book, and the publishing option is eco-friendly because there is no wasted paper. If you are interested in taking part in this growing trend, find out what options  self-publishing companies offer and keep those options in mind when choosing a publisher.

I’d love to know, what questions do you have about digital books?

ABOUT WENDY STETINA: Wendy Stetina is a sales and marketing professional with over 30 years experience in the printing and publishing industry. Wendy works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; and together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction, or a novelist seeking fame, fortune, and/or personal fulfillment, Wendy Stetina can put you on the right path.
Wendy Speaks

Copyediting Is A Must For Self-Published Authors

Copyediting is different from the revision process. While you may read through your manuscript before publishing, that does not count has copyediting for two reasons. 1) Most writers can’t read their writing objectively. It is easy to overlook areas of weakness because you know what you are trying to say, and you are more likely to miss obvious errors because you are too comfortable with the material. 2) You aren’t the expert. Copyediting requires training on grammar and style. Copy editors look for more than just misspellings and typos. There are specific ways that items such as numbers and titles should be formatted. They also can pick up on inconsistencies you may not notice.

Self-publishing sometimes gets a bad rep because authors don’t spend the money to have their manuscript copyedited. If you want your book to be taken seriously, it needs to look and sound professional. This is especially important for non-fiction books by experts. If you want to be recognized as an expert, you must have your book copyedited.

ABOUT WENDY STETINA: Wendy Stetina is a sales and marketing professional with over 30 years experience in the printing and publishing industry. Wendy works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; and together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction, or a novelist seeking fame, fortune, and/or personal fulfillment, Wendy Stetina can put you on the right path.
Uncategorized, Wendy Speaks

Celebrate Earth Day With POD

Earth Day is coming up, and everyone is trying to be a little more eco-friendly. Print on Demand (POD) is perfect for environmentally conscious authors because books aren’t printed until they are purchased. Therefore, no trees are being killed to create an inventory that will just sit around, and no energy is being used to create a book that won’t sell.

Self publishing can also be an eco-conscious choice if you find a company who shares your values. Check out Self Publishing for the Eco-Conscious to learn more. Happy Earth Day!

ABOUT WENDY STETINA: Wendy Stetina is a sales and marketing professional with over 30 years experience in the printing and publishing industry. Wendy works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; and together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction, or a novelist seeking fame, fortune, and/or personal fulfillment, Wendy Stetina can put you on the right path.
Self-Publishing, Wendy Speaks

The Writer’s Bucket List

I was recently watching Good Morning America and saw a story that reminded me of all the authors I work with and all the people who visit this blog. The story was about a group of young men who decided to create a list of things they wanted to do before they died. Then, they set out to complete the list. Along the way, they talked to other people to find out their dreams. This all lead to them writing a book called What Do You Want to Do Before You Die?

The story intrigued me because “write a best-selling book” was one of the items on their bucket lists, and they’ve actually taken the time to write and promote their book. While it’s not a best seller yet, it has the potential to be one. This reminded me of all the people I’ve heard say that they want to write and publish a book before they die. With self publishing, you can.

If publishing a book is on your bucket list, there is an easy way to cross it off. Finish that manuscript, and start the self publishing process. There are no agents or editors to squash your dream. You are in control. Don’t wait until you’re old or sick and wishing you’d done more things on your bucket list. Start living today, and make those dreams come true.

ABOUT WENDY STETINA: Wendy Stetina is a sales and marketing professional with over 30 years experience in the printing and publishing industry. Wendy works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; and together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction, or a novelist seeking fame, fortune, and/or personal fulfillment, Wendy Stetina can put you on the right path.