Don’t Miss These Opportunities to Promote Your Book

Book fairs are an excellent way to promote your self-published book, learn about the publishing industry, and network with other professionals. Even though the year is more than half way over, it’s not too late to promote your book at some of this year’s book fairs. Here are a few you might want to add to your calendar.

2014 Beijing International Book Fair

Show Date: Aug 27, 2014 – Aug 31, 2014
Location: Beijing, China
Deadline: Aug 05, 2014

2014 LIBER (Spain)

Show Date: Oct 01, 2014 – Oct 03, 2014
Location: Barcelona
Deadline: Sep 10, 2014

2014 Frankfurt International Book Fair

Show Date: Oct 08, 2014 – Oct 12, 2014
Location: Frankfurt, Germany
Deadline: Sep 12, 2014

2014 Pennsylvania Library Association

Show Date: Sep 29, 2014 – Sep 30, 2014
Location: Lancaster, PA
Deadline: Sep 12, 2014

2014 Illinois Library Association

Show Date: Oct 15, 2014 – Oct 16, 2014
Location: Springfield, IL
Deadline: Sep 26, 2014

2014 New England Library Association

Show Date: Oct 19, 2014 – Oct 21, 2014
Location: Boxborough, MA
Deadline: Oct 03, 2014

2014 California Library Association

Show Date: Nov 07, 2014 – Nov 09, 2014
Location: Oakland, CA
Deadline: Oct 06, 2014

2014 New York Library Association

Show Date: Nov 06, 2014 – Nov 07, 2014
Location: Saratoga Springs, NY
Deadline: Oct 17, 2014
Many of these book fairs have deadlines that are fast approaching, so be sure to sign up soon.
In addition to these popular book fairs, look for local events where you can promote your book. County and state fairs are often a good choice as are hometown fall festivals.
I’d love to know, where do you plan to promote your book this year?
ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Self-Publishing Takes Patience

One of the many benefits of self-publishing is the turnaround time. Self-published books can often be printed much quicker than traditionally published books. That said, successful self-published authors understand that publishing a quality book takes patience. Here is why.

1. Your manuscript should be near flawless.

Before self-publishing your book, you want to make sure you spend plenty of time revising and editing. For some authors, a developmental editor could be extremely beneficial, and for all writers, hiring a professional copyeditor is a must. While no book is completely flawless, readers expect quality books to be close to perfect. If you want your book to be successful, you need to have the patience to go through the editing process.

2. The cover is extremely important.

Despite the cliché “don’t choose a book by its cover,” most readers are highly influenced by the front and back cover of your book. Take the time to design a quality, personalized front cover that depicts the essence of your book. Also, spend time writing professional back cover copy and author bio, and don’t forget to have this copy edited and proofread.

3. Plan, plan, and plan some more.

Even the most well-crafted book can’t be successful if readers don’t know it exists. Successful self-published authors understand the importance of a great marketing and promotion plan. Take time to figure out who your target market is and how you are going to reach them. Some possibilities include setting up and maintaining social media pages, contacting local media, and scheduling book signings.

Remember, patience is a virtue. While you are excited to finally see your book in print, don’t be in such a rush that you skip over important steps in the self-publishing process. Being patient now will pay off in the long run.

ABOUT JODEE THAYER: With over 25 years of experience in sales and management, Jodee Thayer works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

Friday Conversations With A Self-Publishing Writer 7/18/14

IT’S IN THE STARS

WHERE oh where are today’s true Science Fiction writers?  In my youthful days, I cut my reading-teeth on such marvelous other-world adventures as 20 Thousand Leagues Under the Sea (by Jules Verne), War of the Worlds (by H.G. Wells) and John Carter the mysterious traveler to Mars/Barsoom.  With each impossible John Carter action and invention created by author Edgar Rice Burroughs, my wonderment increased.  Yet, the present-day genre of “science fiction” now includes other facets that (in my opinion) detract from the legacy left to us by these great authors.

The specific definition of the genre of Science Fiction is “…imaginative content such as futuristic settings, futuristic science and technology, space travel, time travel, faster-than-light travel, parallel universes and extraterrestrial life.  It often explores the potential consequences of scientific and other innovations and has been called a literature of ideas.  Authors commonly use science fiction as a framework to explore identity, morality, social structure, politics and other literary themes.”  And there you have it!  That is what I’m looking for in my Science Fiction books today.

Did you know that NPR (National Public Radio) did a survey back in 2011 to discover what people were reading in the “science fiction genre?”  This created their list of the Top 100 Science Fiction/Fantasy books (even though I’m not enthused about the addition of the “fantasy” piece).  Out of their Top Ten, only three are still alive and writing—Orson Scott Card, George R.R. Martin and Neil Gaiman.  Of course, I love seeing the work of many of my favorite writers remaining on top: JRR Tolkien, Frank Herbert, George Orwell, Ray Bradbury and Isaac Asimov to name a few.  However, where are the new writing explorers?

Self-published author, J.M. Erickson has come upon the scene in recent years with some excellent writings.  His most recent, Future Prometheus: Emergence and Evolution, is an excellent beginning to a series that explores the edge of the familiar and the unknown terrain of possibility—a world where the science of today has warped into something totally unexpected.  This is visionary, futuristic, science/technology-based writing that compels the reader to turn the page and think about the possibilities.  Happily, this author has the understanding and background that allows his imagination to explore these “what if” scenarios.  I applaud Mr. Erickson in his writing career, in his choice to self-publish and in his willingness to think and write “outside the box.”

It is my hope that more true Science Fiction writers will step out and accept the legacy to explore human identity, national and world politics, social and cultural paradoxes within this literary framework.  Our lives are changing (evolving) by the minute and we need writers to offer other choices than the ones currently being made.  As Frank Herbert (The Dune series) said, “The gift of words is the gift of deception and illusion.”  That concept needs to be deeply explored allowing us to picture an illusion that exposes deceptions and just might show us the way to better possibilities.

Royalene ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.

Achieve Your Summer Reading Goals While on Vacation

Reading is one of the best things writers can do to improve their own work. Reading offers inspiration, teaches the craft, and provides insight into what is (or isn’t) successful right now. I frequently encourage writers to set reading goals — read a certain number of books per month. Your summer vacation is the perfect time to achieve those summer reading goals.

Years ago, when you went on vacation you’d pack a small stack of books to enjoy on the plane or as you laid by the pool. Once those books were finished, your reading was done. Obviously for space reasons (and wonderful suitcase weight limits), it just wasn’t possible to pack all the books you wanted to read. Luckily, times have changed.

E-readers make reading while traveling easy. You can download books to reader before leaving or wait and download books as you need them. This offers countless reading possibilities.

While you probably already have a reading wish list, I encourage you to read something you wouldn’t normally read. This is a great way to step outside your comfort zone and discover a new writing style that might just inspire your own work. For book suggestions, check out bestselling lists such as Outskirts Press Top 10 Kindle Books.

I’d love to know, what are you reading on your summer vacation?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

The Importance of Author Copies

Whether you are in the process of self-publishing or you have already published your book, it is smart to consider the importance of author copies. Author copies are simply copies of your book that you purchase (or receive for free from you self-publishing company). These copies can be used in a variety of ways to help promote your book and platform.

Popular uses include:

  • Donating to local libraries or schools
  • Sending to book reviewers
  • Selling at events such as book signings or public speaking events
  • Promotional giveaways

Author copies are essential to authors who use their book to promote their business or platform since they can be sold at events and/or business location. Customers love the convenience of purchasing right then instead of having to go online or to a store to purchase.

Author copies are also great marketing tools. They are used in various promotional efforts such as contests and giveaways.

To learn more about purchasing author copies, contact your self-publishing company.

ABOUT JODEE THAYER: With over 25 years of experience in sales and management, Jodee Thayer works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.