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If you’re one of the many authors whose lives have been touched by recent events, you might have found that the line “children’s books are much harder to write than you think” has more resonance than ever. Authors, editors, and publishing professionals alike must face up to the peculiar challenges of the genre–which include writing a captivating story, generating eye-popping illustrations, and creating a marketing strategy which will appeal to both the children who make up your primary audience AND the adults who must pay for its purchase–all in a time when everything feels just a little bit harder. Even the biggest event related to children’s books, Children’s Book Week, has had to make accommodations.

Event planners have compromised by preserving the original week of celebrations (May 4-10) and taking them digital, then moving the offline aspects of the program to November 9-15. Join us and tens of thousands of others in celebrating in May by using the hashtag #BookWeek2020atHome and making use of the Children’s Book Week website’s many fun at-home resources for kids and adults.

There are ways to write and publish children’s books which will sell well to folks of all ages, and here we have put together a top six tips list to help you create your own.

1. Mind your length. As any preschool teacher or children’s librarian can confirm, reading with children is most enjoyable for both parties when the book in question contains just enough text to carry the story along without exhausting their attention.
2. Pick a timely subject. Picture books are more likely to be picked up by parents, teachers, and librarians on the prowl if they tackle subjects which these adults want to prepare their children to face. Take advantage!
3. Don’t dumb it down. You heard right—baby talk doesn’t carry as compelling of a story as a book which treats its younger audiences with a rich vocabulary and age-appropriate but sophisticated sentence structure. 
4. Voice morals carefully, and cleverly. Few will argue against picture books as prime tools for teaching sound decision-making skills, but most of these success stories find clever, quiet ways to do so without alienating readers by being too “preachy.”
5. Think about those end materials! Many of today’s best picture books include a few pages at the end which include notes for adults on how to make best use of the book in teaching a skill or an idea to young readers. Hint: this is especially useful to parents grappling with becoming educators as a result of stay-home directives.
6. Humor me. Or rather, humor them! Children have a keen sense of humor, and are particularly sensitive to farce and comedy. Adults are more attuned to situational and other forms of irony. A good picture book will entertain everyone!

In an ideal world, you would be able to focus on the act of writing your picture book, and not have to worry about the complicated minutiae of publishing and marketing your book which you may or may not feel prepared enough to tackle. Luckily, we already live in that world! There are numerous options available if you’d rather trade your limited time and energy for a paid service. These companies offer a comprehensive list of services which they hope you’ll take advantage of as you work to translate your vision to the page. And of course, I’m here for you as well!

You are not alone. ♣︎

ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.