Self-Publishing News: 8.5.2020

On-trend 2020 calendar page for the month of August modern flat lay.

And now for the news.

Highlights from this month in the world of self-publishing:

That’s more like it! Last week might have been a slow news week for self-publishing, but this week has more than made up for it. We’ll start with Rob Price’s opinion piece on Cleveland.com earlier this week, a piece which sets out to explain why it is that self-publishing is where it is right now, poised to take huge chunks of the publishing market share with the advent of COVID-19 and a big turn towards reliance on e-books. And Price should know what he’s talking about, since he’s the president of Gatekeeper Press as well as a former chairman of the Independent Book Publishers Association (IBPA). He himself has sold 200,000 copies of his self-published books, so he’s writing as both an industry professional and an author who has achieved incredible success. Price, who founded Gatekeeper Press in 2015, writes that “When the coronavirus pandemic hit five months ago, something big happened: Author consultations and publishing services skyrocketed.” (This confirms what we’ve suspected for a while, and we’re very much looking forward to retrospectives once the full year’s book data comes in.) But why? Price points to authors having more free time as a result of the pandemic, as well as the society-wide emphasis on storytelling during both the pandemic and the  BLM protest movement. This is also a time of fast-moving news headlines and struggle, so the timeliness and turnaround speed of self-publishing is a major asset, getting books into peoples’ hands before public attention moves on. He’s also certain that in a time of great disconnect and distancing, the personal assistance a small press or self-publishing can provide is critical to the forward momentum of new and inexperienced authors. We recommend taking a look at all of his points in more detail!

This week on Entrepreneur, contributor Ken Dunn brings us an interview with bestselling author Jack Canfield, who co-created the “Chicken Soup” series that has become one of the world’s top-selling nonfiction series of all time. (His founding partner was Mark Victor Hansen.) Writes Dunn, “Jack’s books have sold over 500 million copies around the world. Although there is no way to confirm this definitively, Jack Canfield is likely one of the top non-fiction authors of all time.” That’s quite a resume. What Canfield goes on to tell Dunn amounts to a rousing top five suggestions for authors looking to break into self-publishing, and they include knowing who you’re writing for, and how you want to help them; finding a competent editor before publication; embracing persistence in an industry that requires both lots of attempts and lots of legwork; taking advantage of free media opportunities like podcast interviews to boost public awareness of your book; and lastly, following the “rule of five.” Says Canfield, this “rule” requires self-published authors to “Do five things a day toward the achievement of your breakthrough goal. Our breakthrough goal was to get this book to be a bestseller.” And eventually he and Hansen achieved that goal––but it wasn’t by way of immediate breakout success. After fourteen months of work, they hit their first bestseller list, and after a slow ascent it stayed on the New York Times bestseller list for three years. This success depended on the authors’ dedication to that rule, Dunn implies. You absolutely must check out the full article.

Our final must-read news item for the week comes from Forbes, which has over the last couple of years made a point of regularly publishing articles on self-publishing by various contributors. This week’s contributor is Serenity Gibbons, whose work centers on entrepreneurs and how they achieve success. Despite the quick uptick in e-book sales as a result of the COVID-19 shutdown, Gibbons answers the question “Has digital content demolished print books?” with the answer: “No more than elevators replaced stairs, points out British comedian Stephen Fry.” She goes on to make note of the fact that over the last few years, print sales have been slowly increasing their market share, not decreasing in the way that many expected after the first advent of e-books and their sharp rise in sales. She also notes that many wealthy readers consider print books “because they view this material as more meaningful than what they read online.”  Gibbons draws upon conversations with a number of authors to lay out her ten recommendations, which run the gamut from purpose to planning to researching the competition to cultivating feedback and partnership and creating a “circle” of personal influencers. We highly recommend reading up on all ten of her tips!


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog each month to find out the hottest news. If you have other big news to share, please comment below.

Self-Publishing News: 5.5.2020

Well, due to the way the dates have shaken out with our weekly schedule, we have officially missed the two best May-themed memes that there are:

it's gonna be may Justin Timberlake

… and …

Art Deco May the 4th be with you (May 4) Star Wars celebration Day text.

Be that as it … ahem … may, we have some news for you this week!

On-trend 2020 calendar page for the month of May modern flat lay

We apologize for the interruption to our normal routine! This has certainly been a disrupting time for everyone, not just us, and we hope that now we are settling into all of our respective new routines that this post finds you well and thriving despite the difficulties.

And now for the news.

Highlights from this month in the world of self-publishing:

We’ve written often on the virtues and happenings in the world of zines for self-publishing authors, both as a first platform for experimentation and as a sort of written publication that is so fast in its turnaround time that it provides the perfect way to respond to current events. This is certainly the case with the zines featured in Ysabelle Cheung’s article for HyperAllergic.com last week, which includes the telling subtitle: “There may never have been a better time for the zine, since as COVID-19 rages on, many artists are turning to self-publishing as an alternative way to connect while in isolation.” Cheung, citing the input of zine expert Beatrix Pang, notes that there has been an uptick in zine publications (including zines specifically relating to COVID-19) during the global slowdown associated with the virus. Writes Cheung, some of the best “includ[e] Pop & Zebra’s The New Coronavirus Abecedary, a mini-zine of COVID-19 terminology, and artist Eunice Tsang’s forthcoming No Play Today, featuring photos of cordoned-off playgrounds. In this time of anxiety, Pang says, ‘A zine can narrate ephemeral and mundane daily life experiences, and also deliver important messages and advocate for individual or collective freedom.'” If you have been thinking about self-publishing a zine, or self-publishing in general, but haven’t quite known what to do to get started, we highly recommend taking a look at Cheung’s article and paging through some of the examples if you can. Maybe one day soon we can look forward to getting a glimpse into your quarantine life … by way of a quaranzine!


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog each month to find out the hottest news. If you have other big news to share, please comment below.

 

In Your Corner: Derailed by COVID-19?

Coronavirus, Covid-19 symptoms

Yeah.

That happened.

For many of us, it’s still happening. Even in those states that are moving into Phase 1 of reopening, there’s a lot left to do and a great deal that must happen before a “new normal” settles into place.

The truth of the matter is that, while some people did find a way to turn lemons into lemonade during this most lemony of seasons, it has still been hard. And it has been hard, specifically, for those in the business of wordcraft. The shutdown has not, for many people, been a nice and relaxing break from “real life,” but rather a stressful and busy time in which we’ve had to master new technologies and new routines while also feeding families and homeschooling kids and filtering social media and grappling with new and shifting work resources. Personality conflicts and tensions both within friendships or work relationships or family groups have ballooned. A librarian friend told me recently that while working from home, her library’s staff were expected to do twice as much as usual with half as many resources, and be able to flip their bedrooms into functional workspaces each morning. And every back-room tension she and her coworkers already had was magnified exponentially by the miscommunications made possible by working remotely. A teacher friend also mentioned a doubled workload; her two young sons were at home and adjusting to taking her direction in their learning, while she was still tasked with designing remote classes and assignments for three different high school English courses. A retired friend, whose home life is markedly less busy, still found himself unable to concentrate on anything other than his own mental and physical health under the COVID-19 restrictions.

Some writers, undoubtedly, will still have produced fantastic and profound works of art during this period of unprecedented disruption. And good for them! That’s fantastic! But many writers (and readers, let’s be honest) can’t settle into the business of words when they’re either so busy or so mentally burnt out as we have been, collectively, over the last six to eight weeks.

And that’s okay, too.

Just as the world turns on its axis and we go through our seasons, our writing lies must also leave room for the occasional tilt or turn. Productivity does not always have to be measured in the number of words written. Sometimes, productivity is a state of mind, of being open and receptive to the world around us without a pen and paper or laptop as the medium of record. If you emerge from the COVID-19 shutdown with just a sense of having survived, you did good and important work. If you emerge with a story or two or an experience you’re still mulling over, that maybe one day will inform a book you write, you did good and important work. If you emerge with nothing at all and a bleak sense of having failed at anything writing-related, we’re here for you.

Ninety-nine percent of writing, regardless of genre, is about paying attention.

There’s been a lot to pay attention to lately. Don’t kick yourself for something you haven’t done or think you failed to do (and you didn’t fail at anything, we promise). The past will keep. Together, we will figure out the next part of our story together. And if there’s any way we can help encourage you here on the blog, or enable you in your writing or book marketing journey, please (please!) let us know in the comments below.

You are not alone. ♣︎


Elizabeth

ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.