Category: Self-Publishing

Self-Publishing

Book Doctor on appropriate endings for self-published works

Q: What is the most appropriate way to end a piece of creative nonfiction? Should I use “The End” or #####?

A: The point is to show the piece is finished. “The End” is appropriate, as well as one crosshatch or number sign (#). The ends of journalism articles are often marked -30-, which is also appropriate for creative nonfiction.

Bobbie Christmas, book doctor, author of Write In Style (Union Square Publishing), and owner of Zebra Communications, will answer your questions, too. Send them to Bobbie@zebraeditor.com. Read more “Ask the Book Doctor” questions and answers at http://www.zebraeditor.com.



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Book Promotion, Self-Publishing

Author Value in Self-publishing

Self-publishing exists. It’s not right for everyone, and the only option for some. For many like former Yankee pitcher, Fritz Peterson, self-publishing is the way to go.

Peterson’s 2009 publication, Mickey Mantle is Going to Heaven recounts baseball and humor in a light applicable to readers of all generations. You may recall the rather shocking news Peterson and fellow pitcher Mike Kekich made in the early 70’s. Check out this interview in which Peterson discusses his desire to self-publish in order to keep 100% of his content rights and preserve the essence of his story and message.


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Self-Publishing

Self-publishing on the Road to Self-publishing

The Internet is great. Really. There has been perhaps no more organic, democratizing invention in the world since Gutenberg’s printing press. How empowering is the ability to compose an original idea, or start a new novel, and upload it to a website for the world to see within minutes.

If you are like me and find great pleasure and power sharing your writing with the world, be sure to bring it to an appropriate forum, preferably in a place where it will provide long-term promotion assistance for itself down the road. You also want to post where you trust the people to provide worthwhile feedback, rather than pilfering your ideas for their own or criticizing your writing for the sake of self-promotion.

Where do you start?

The answer depends upon what you hope to achieve, and the way in which you want to “spread the word.” Writing online is no easier than writing offline. In fact, it may seem harder at first. The extra effort is worth it later on.

If you’re seeking instant feedback on your writing from other people, I would suggest participating in online writing groups and forums. Yahoo offers “Groups” specific to a wide array of writing subjects. You can access the Groups section by going to the Yahoo main page at http://www.yahoo.com

Google offers groups also, and you can find them on the Groups link on Google at http://www.google.com

By conducting a subject or category search from either of these venues you can find a number of possible groups in which to participate.

I recommend you spend some time exploring Yahoo and Google groups. Register for an account with the one you like best. Don’t necessarily start writing online yet. That comes later. Instead, just look around and become familiar with the “environment.”

Then, down the road you’ve accomplished two things in one – established a platform or presence in your market and generated content to bring to your self-publishing option for production into a book.


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Book Marketing, Book Promotion, Self-Publishing, Viral Marketing

Marketing your Self-published Book: The Law of the Shovel

If you want to dig a big hole, you’ve got to know where you’re digging and stay in one place.

I work with many writers who come to me with a manuscript and say, “Publish this! It’s going to be a bestseller!” I celebrate confidence and enthusiasm. Indispensable characteristics in successfully marketing your self-published book.

The reality is, publishing what we often consider to be a bestseller is akin to winning the Heisman or starring across from Meryl Streep. That it is a bestseller makes any book exception to the rule. Something of such unique and timely nature that it just might appeal to everyone. But everyone cannot digest everything. Ask yourself this: who is, and where are the readers that will enjoy, benefit from, and share my book?

Once you’ve answered that, start digging. Try to dig in too many places, you’ll likely barely scratch the surface.


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Editing Your Self-Published Book, Self-Publishing

Book Doctor on Editing & Self-publishing Fees

Q: Someone at my office inquired about the going rate for editors. His daughter was offered a chance to edit proposals seven to fifteen pages long. I did not know what to tell them to charge. Do you have any idea?

A: “The going rate” for editors won’t be the same rate as a person just starting into the business, and if editors do not know what to charge, they are definitely newcomers.

It’s unfair to start out charging an hourly rate, because inexperienced but conscientious editors spend more hours completing a job than experienced editors would spend. Under an hourly arrangement, clients would pay more money for a novice than a professional.

When it comes to setting rates, only the editors themselves can decide what they are willing to accept while they get their on-the-job training, but read on for some ideas.

For a project as short as seven to fifteen pages, I suggest beginning editors should charge a minimum of $25 for fifteen or fewer pages. If that price seems low, remember that editing is not a “get rich” plan, it’s simply another job, and if you don’t love it and enjoy delving into all the details and continuing to learn during your entire career, it’s best to find something else that you do love.

Once you land your first project, though, time yourself to see how long it takes to finish the project, to get an average of how long it takes you per page. From that starting point—also with the knowledge that you will get faster as your skills improve—you can decide what your time is worth. You can raise your rates gradually as you gain more experience”

Editing is a critical step in the self-publishing process to achieve credibility and success in the marketplace. Does your self-publishing option offer editing. What do they charge?

Bobbie Christmas, book doctor, author of Write In Style (Union Square Publishing), and owner of Zebra Communications, will answer your questions, too. Send them to Bobbie@zebraeditor.com. Read more “Ask the Book Doctor” questions and answers at www.zebraeditor.com.


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