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News From the Self-Publishing World: 10/05/15

This week in the world of self-publishing:

Is self-publishing the new black?

Often, the highlight of my day is spent reading the stories of others who have come to be involved in the world of self-publishing, and the best interviews often feature someone who has worked in both traditional and self-publishing platforms, or has transitioned from the one to the other. Why? Because motives are important. And that’s one of the reasons why I love this article by author Jordan Dane in an October 4th article for The Oklahomian. When it comes to experience and expertise, Dane has got you covered; she can speak as an authority when it comes to the differences in creative control, price control, and cash flow between the two modes of publishing. And that’s just the first page of her article! She also goes on to address time management, book releases, subsidiary and foreign rights, and the real cost of production––along with many other enlightening comparisons. Well worth a read!

Pronoun, A Self-Publishing Platform For Authors, Is Ready To Serve Humanity

The big news this week is that we have a new debutante on the self-publishing market: Pronoun. In an October 4th article for TechCrunch, John Biggs writes that co-founder Josh Brody set out to create a platform that gathers together and combines all of the best features found separately in the self-publishing industry. Biggs interviewed Brody, who made his name running the publishing statistics engine Booklr, and the result is a combination of press release and rallying cry. Here’s just a small snippet:

“Pronoun is different because it’s the only platform that gives authors everything they need to create and publish their book, track its performance, and improve its online visibility over time,” said Brody. “Second, we’re the only platform that performs data analysis on the entire book market to help every author position their book for maximum visibility. Third, we bring together a network of professional service providers – editors, cover designers, and publicists – all of whom have been endorsed by authors and vetted by Pronoun. Finally, it’s all free.”

We like free. But we also really like an exceptional platform, so we’ll be watching closely as Pronoun’s user base grows and the reviews come in.

Succeeding In Self-Publishing – Talking With Wayward Raven Media

Have you ever heard of San Diego Comic Con? If you have, you already know it’s a temporary superhub for all sorts of magical things happening in the worlds of media and entertainment. If you haven’t, just imagine throwing over a hundred thousand people together who love creating, consuming, and participating in these things––and the conversations that are sparked when industry professionals land in the midst of their most ardent fans, and the networking that follows. Bleeding Cool contributor Shawn Perry chronicles, in an October 2nd article, an encounter he had with Mark Frankel of Wayward Raven Media, an indie publishing company that specializes in comics. (I mentioned earlier that I like interviews, right?) Perry’s piece is perhaps a good representation of how the magic of SDCC isn’t just reserved for supermassive industry giants like Marvel Comics and DC––it can be a happy home for those of us who like to think small, and remain in creative control. That’s the best kind of news, I think!

BONUS ADDENDUM (as of 10/5/15 at 1:30 PM): In other Comic Con news, the New York Comic Con starts in 3 days, and one of the panels (on Saturday the 10th) is geared specifically toward indie and self-publishing authors and artists! Here’s the blurb from the Hollywood Reporter website:

ComiXology Submit: The Future of Self-Publishing

Creators who’ve found success through self-publishing on the leading digital comic platform in North America talk about their experiences, and offer tips for newcomers on how to avoid mistakes they made.Room 1A18, 4pm-5pm

If you live in the New York area and have a chance to go, let us know what you think!

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Book Marketing, e-readers, ereaders, Kelly Speaks, Kindle, Marketing Your Self-Published Book

The Current State of E-Readers | An Author’s Guide (Part I)

We’ve crossed the Rubicon, dear readers. There’s no going back, when it comes to the print vs. digital divide, at least if we’re speaking on the commercial level. There are quite substantial numbers of readers who are introduced to books via their smartphones and computer screens and then move into the musty world of mahogany bookshelves and neighborhood used-book stores … but these numbers represent not so much a desertion of one form for another, but rather the natural progression of addicts who will simply, and always, want more–more good words strung together, more stories in their hands, more eyes to peer through and lives to live in the way that only literature makes possible.

I’m here to speak about e-books and e-readers this week and in the weeks to come. We’ve just finished a tour-de-force marathon of social media platforms spanning several months, so it’s time for a bit of a change of pace … but without sacrificing our desire to examine trends and patterns and possibilities with the fine eye of a book connoisseur.

The data is in, and readers have spoken. As this infographic (courtesy of Publishing Technology and Nielson BookScan) shows, e-book sales dropped slightly from an all-time high in early 2014, but they’re not going anywhere fast. (I should also note that the initial speculations for this year seem to indicate continued stability.) The digital market has matured, and readers are simply spreading their pocket change around, and being more selective as they do so. Essentially, it’s not just “still” useful to publish your books in digital form, but it’s actually more useful than ever–readers now know how to find what they like, as the information infrastructure–including indexing search engines like Google and Bing, and social media platforms with a literary bent like Goodreads–has matured alongside the market itself.

But how does an author, especially an indie, hybrid, or self-published author, go about figuring out how to navigate both the debate and the process? Well, first, you have to know a little bit about e-books and e-readers themselves.

And so we dive off into the deep end of a new series. This time I’m going to walk you through the process by examining each big player in the e-reading market (past and present and future, at least so far as I can see it), from Kindles to Nooks to iPads to chips implanted into your brain. Okay, okay, I’m kidding about that last one … for now. In all seriousness, I hope that this series will be of use to you as you take next steps into the oft-hazy world of digital publication!

Thank you for reading! If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com. And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠

Book Reviews, from the archives, Kelly Speaks, lunar eclipse, supermoon

From the Archives: “Self-published Book Review of the Week: The Science of Life”

Welcome back to our new Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years. What’s stayed the same? And what’s changed? We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.

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[ Originally posted: November 7th, 2010 ]

The Science of Life
Ronnie Lee
9781432758639 $34.95

Some things in life can’t be quantified by numbers. “The Science of Life: Philosophical Equations of Physics, Chemistry, Biology, and Religion” is a discussion that seeks to blend science with philosophy and religion, with a unique format from Ronnie Lee, a Chinese poet and philosopher. Giving readers a lot to ponder and think about and discussing major scientific breakthroughs and discoveries, done in a poetic style, “The Science of Life” is a unique experience that will be hard to match.

Susan Bethany
Reviewer

This Book Of Science is a unique volume of poetry full of scientific equations to understand fundamental scientific values of today such as quantum entanglement, gravity, relativity, string theory, genetics and even the origin of life. From Newton to Einstein to Bohr to Schrodinger, this book covers a history of physics, to uncover, inspire and unravel new laws of science to allow the past generation to be understood by the new and future generations to come. The information age has allowed a Golden Age of Science to begin and this book is a fundamental research log for the start of the new era of quantum mechanics, nanotechnology and space exploration. It attempts to align everything in science towards an orderly, easy and efficient method of deduction for a grand unfied theory and a practical logic to make science a success for society to reach its goals and ambitions for wealth, profit and worth. It attempts to unite the laws of life in the simplest way possible; through the heart and mind of a philosopher.

If you’re up on your space-related news, you’ll probably already be aware that two days ago, on the night of September 27th, North America was in a prime location to watch a beautiful three-and-a-half hour total lunar eclipse of a supermoon (that is, a moon that appears larger than normal because it is at its closest approach to earth), and it was also the last blood moon and harvest moon of the year. Night-sky lovers began celebrating early, on the 19th, by coining a new “day”–that is, International Observe the Moon Day. (Next year, in 2016, IOtMD will be on October 6th. Mark your calendars!)

Why do I bring this up? Well, first and foremost, because I’m a bit of what my family calls a “space enthusiast.” I love looking at the night sky, and I sometimes find inspiration there–but I also love reading about the night sky, and about the science that makes such stellar displays, well, stellar. So as my paltry little contribution to this week of astronomical wonder, I thought we might revisit one of our early book reviews, for Ronnie Lee’s The Science of Life.

Since we first posted a review of Lee’s poetry back in 2010, he has released a book trailer through his publisher, Outskirts Press. (See below.)

And the reviews have certainly come in! Ronnie Lee himself has posted a comment to his Amazon book page to say:

This is my eighth book and it holds insights into advanced yet simple, new and fundamental laws of classical and quantum physics including entanglement, quantum dots, gravity and relativity. These hold practical inventions that can be created like teleportation, engines and other tools like better cameras and scanners etc. With different approaches in equations and logics, this book shows new perspectives and theories to underline the mechanisms of the physics of the universe. It also hold clues, theories and logics to the origin of life and to some equations to understand AIDS, Cancer and Schizophrenia. By adapting standard rules, equations and logics, the procedure to analyzing complex systems from isolated systems on chemistry, physics and biology to the universe itself can be understood, used and measured to find practicality for human success in science to reach our technological capacity as creators. With a chapter on religion and the importance of moral balance that must be stabilized with the technological reality, we must gain faith and advice from God, allowing truth from the Holy Spirit to guide us for survival, health and worth with Jesus being the path where unjust dangers on Earth must unite with the just peace of Heaven and only through the narrow door can evil gain the wealth of the good through Jesus Christ. The religious story of life has long been told and so has their prophecies. This book may fulfill some prophecies and start some new ones too. It is a book of science for the success of life.

That’s some heady stuff, folks, and I don’t know about you, but I can certainly always appreciate some uplifting commentary on the intersection between science, faith, politics, and art.

Whether you pick up a new book this week, or sit on your front porch to watch the waning moon rise and set, I hope you find something new to fall in love with, and new stories to immerse yourself in. That is what, to me, my “space enthusiast” tendencies do: they help me fall in love, or back in love, with the minutiae of daily life. ♠

Book Promotion, Book Promotion Strategy, etsy, Facebook, flickr, goodreads, instagram, Kelly Speaks, linkedin, pinterest, snapchat, Social Media Marketing, tumblr, twitter, youtube

An Indie Author’s Social Media Primer | Summary Edition

Well, it’s been quite a project, this social media primer of ours! I hope it’s proven as useful to you, our readers, as it has been enjoyable for me to write! I thought I’d take a couple of minutes to take a lingering glance in the rear-view mirror, and write a bit of a retrospective on what it means to carry out a social media marketing campaign–and how a primer fits in.

“We’re here,” I wrote in that initial blog post, “first and foremost, to talk about how to market your self-published book.” And therein lies both the value and danger of social media as a marketing tool. If you really are using social media effectively, as a natural and organic extension of your existing work and personality, then you’ll most definitely benefit, and your book sales will most definitely benefit as well. If you approach social media as an all-purpose tool and the only tool you need in your toolbox–or if you present yourself falsely, inauthentically, or otherwise find yourself at odds with your fans–or if you bite off more than you can chew–or if you find yourself slipping into social media as just another time-waster–then you’re missing the point of being an author on social media. These are the pitfalls, or at least a few of them, and they should not be taken lightly or underestimated.

Here’s the trick to being a self-published author on social media: You must always remember that you are, first and foremost, a writer. And as we’ve said before here on Self Publishing Advisor, the absolute best decision you can ever make in marketing your book is to write another book. If social media helps you spread the word, and helps you keep writing, then it has a place in your campaign. If it distracts you, or distresses you, or eats into time you would otherwise spend writing, then you should revisit the expression “effective marketing.” There is, however, a great deal of value to trying something new, especially when you hit a roadblock. It is my hope that, by providing a primer guide to each of the major (and some of the minor) social media platforms, I may take some of the guesswork and fear out of launching yourself into the world of social media. Maybe, just maybe, you’ll be able to bypass some of the misery and second-guessing and mistakes that I myself have made over the years–and find a new home, a new community, and an engaged readership in some unexplored corner of our digital universe.

The List:

Thank you for helping me build this Social Media Primer! If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com. And remember to check back each Wednesday for your weekly dose of marketing musings. ♠

Facebook, Kelly Speaks, Social Media Marketing

An Indie Author’s Social Media Primer | Facebook

It should come as no surprise that we’re going to take a quick look at Facebook as we work our way down the list of social media platforms the digitally-savvy indie or self-published author should consider using when launching a comprehensive self-promotion campaign. And it probably is similarly unsurprising that we’ve looked at Facebook before—several times—so many times–and that we’re just one blog among many to have done so.

There are, in fact, so many resources out there about how indie authors can make use of Facebook, that the greater challenge is not in finding information–in contrast to, say, my posts about Etsy and Snapchat and so on–but in discerning which information is actually useful! To that end, I’ve compiled and curated some of the better (and more well-maintained, that is, up-to-date) resources below for your easy review, as opposed to listing our own “best practices.” My hope is that you’ll find all the appropriate details you might need at your disposal in order to navigate the intricacies of the complex proposition that is Facebook.

Debunking the Great Facebook Myth: “It’s just one giant moving target–there’s no point to trying to master anything about Facebook, because it’s just going to change again in a few months!”

While Facebook’s developers are constantly tweaking the algorithms and codes and format of things (it’s true, we must admit), the website itself remains fairly stable in a number of ways. First of all, the fact remains true that Facebook is where the people are–the people, the relationships, the possible connections, and the real market for your books. Consider this infographic, courtesy of Rebekah Radice:

The people are staying put, and sticking by Facebook, despite the not-uncommon doomsday forecasts to the contrary. But that’s not the only aspect of Facebook that is stable: the features may alter a bit in form and function, but the concept of what you’re using those features for remains the same. I’ve written a great deal throughout this series of primers about social media marketing targeting certain specific pillars of the online experience: findability, adaptability, usability, and authenticity. If any of these four aspects is missing from an author’s social media presence, they’re bound to suffer. If, however, you are conscientious in maximizing your Facebook presence, as these resources should help you to do, then you’re practically guaranteed to grow your reading audience.

Top 5 Best Resources:

1. “The Power of Facebook for Authors” by David Henry Sterry over at The Author Online.

2. “30 Ways to Build Your Fanbase with Facebook” by the folks over at Duolit.

3. “My Experiments with Facebook Ads” by Rami Ungar over at Self-Published Authors Helping Other Authors.

4. “Facebook Ads: Should Indie Authors Buy Them?” by Joel Friedlander over at The Book Designer.

5. “7 Essential Elements for an Author’s Facebook Page” by Antonella Iannarino over at the David Black Agency’s official blog.

And a bonus additional resource:

The tag archive for “Facebook” over at ALLi‘s “How-to For Authors” blog.

Please keep us posted of your own successes as you experiment with new platforms. You’re our most inspiring innovators, and the internet is your laboratory. We can’t wait to see what you do! And make sure to check back next week, as I wrap up this social media primer with the all-important summary edition!

If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com. And remember to check back each Wednesday for your weekly dose of social media know-how. ♠

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