Self-Publishing News: 11.21.2016

And now for the news!

This week in the world of self-publishing:

Ben Arzate provides a unique perspective as a self-publishing poet. Arzate felt that rejection from publishing companies was inevitable after his first, “Sorry, but no,” afterwhich he made the conscious decision that he would prefer to pour his time directly into crafting his book, rather than soliciting companies who (he thought) had no interest.

What I most enjoyed about reading Arzate’s first-person account of his experience with self-publishing what that it reminded me of the naivete a lot of us are forced to come to terms with when it comes to actually putting a book together. I found myself laughing at the idea of Arzate formatting his book according to Microsoft Word, which is based on an 8 ½ x 11 inch page, not because it was ridiculous, but because most of us are so enormously and entertainingly ignorant about the intricacies of formatting a book before we’ve had a hand at it ourselves. Arzate’s piece provides an informative, amusing and honest look at a first go in the self-publishing world.

Hank Quense has been an author for over 20 years, and a successful self-publishing author at that. The simple errors that can be made on someone’s first go at self-publishing (see previously reviewed article) are the subject of Quense’s ebook, “The Complete Self-Publishing Guide.” Quense says, “My books are dedicated to providing clear, concise information and procedures on the publishing process,” which is great for those of you new to self-publishing who are feeling overwhelmed by all of the pieces to the publishing puzzle.

It is easy to be overwhelmed by the prospect of self-publishing, Quense admits that it’s hard work that people often want to find some easier way around, but he insists that there is no easy way out and that good results come from hard work. Quense bemoans the authors who simply upload their manuscripts to Kindle or Amazon without proofing or providing cover art, and he insists that your sales will suffer from that sort of indolence. Putting in the time and money to publish something that you can be proud of will result in better sales, according to Quense. While an editor and an artist cost a fair amount of money, they are a necessary investments, according to Quense. In this vein, Quense compares books to companies; with that comparison in mind, the talk of investments, marketing strategies and customer base become more relevant.

Jonathan Kile taps into the unspoken issue of what he calls “editor’s block.” As far as he’s concerned, there is no writer’s block, this is merely an excuse people use to procrastinate writing. Writing, as far as Kile is concerned, is the easy part–just get words on the page, or more likely, on the computer screen.

Kile makes a candid political reference to pre-edited writing saying, “while the initial draft can be a Trumpian stream of consciousness making little to no sense, editing requires the quality of the prose and the ideas contained within to be compelling and tell a great story.” Providing some great advice for getting over “editor’s block,” Kile says that we should look at our work as if it isn’t our own. Obviously this is a pretty difficult mindset to enter; you wrote the damn manuscript and assuming you haven’t suffered from amnesia, then you presumably know it all too well. However, Kile wants to implore that you try to get into the shoes of your readers. Will they wish you had developed a certain character more? Will they have longed for a different ending? These questions, among others posed by Kile, are the types of questions you need to ask yourself when editing.


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Ringing in the Holidays: Christmas Edition!

We all know how wonderful it is to have holiday traditions, those things we do year after year and never tire of because they bring us nostalgia for our youth or for holidays in general. However, in book marketing, tradition in the holiday season might mean stagnation. So this year, when you’ve finished your traditions of decorating your Christmas trees, drinking egg nog, wearing tacky sweaters, caroling and hanging your stockings by the chimney with care, let us help you brainstorm some new ways to market your book.

christmas

I remember a favorite tradition of mine growing up was making a long list of books that I wanted  for Christmas; it was long enough that I’d only get some from the list, so I was always excited to see what ones they had chosen! I remember the year when I saw that tradition, which I loved so dearly, come to an end. When I ripped open the box I presumed would be full of books, I discovered that my parents had chosen to give me a Kindle that year instead. Though my attachment to tradition made my reaction seem slightly disappointed I’m sure, I realized that this was a thoughtful break from tradition on my parent’s part, because in their eyes, this provided me “all the books I could ever want.”

I tell this story, because there are ways in which we can revamp holiday traditions so that they remain in tact, but also serve our book marketing strategies. A lot of people will be putting Kindles, ChromeBooks or iPads under their Christmas trees this year, so it’s best to: first, get an ebook version of your book if you haven’t done so yet, and second, promote your ebook both before and after the holidays to boost your sales!

If one of your traditions is sending holiday cards, think about tweaking that tradition by getting custom made stamps with your very own book cover on them. Also consider adding custom book marks promoting your book, or coupons for your friends and family to download your ebook, to your holiday cards.

Heck, if you want to make book-themed ornaments, those would be great stocking stuffers too! That’d be a yearly reminder for those close to you that you are a writer, and that you might have something new out by the time they’re hanging your ornament from an evergreen branch next holiday season.

Another age old tradition that I’ve always loved is advent calendars. While that’s probably mainly because I love candy, there is something exciting about counting down the days to Christmas. Give you readers the same kind of excitement by releasing an “advent series” of your own on your blog and social media accounts. Give pieces of your story each day leading up to Christmas. Hopefully each piece of your story only further encourages people to add your book to their shopping lists!

The main message I want to send for this Christmas is: think outside the pleasantly gift-wrapped box and get creative with traditions. Don’t be afraid to try adding new twists to timeless customs.


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

From the Archives: “6 Ways to Keep Up the NanoWriMo Momentum”

Welcome back to our Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.

∗∗∗∗∗

[ Originally posted: November 5th, 2012 ]

The first few days of NanoWriMo are now behind you. If you are like most writers, you probably started out enthusiastically and determined to reach your goal, but as the days go by, you may start to lose motivation and focus. You are not alone. If you want to ensure that you finish the first draft during NanoWriMo, consider these six tips.

1. Accept that it won’t be perfect. NanoWriMo more is about writing a 50,000 word novel in a month, but no  one ever said it has to be a perfect, ready to publish novel. This is a first draft, and like all first drafts, it will need work later. Right now, focus on finishing the 50,000 words. You can go back and make changes after the challenge.

2. Set daily goals. It can be overwhelming to think about writing 50,000 words in a month. Instead, focus on how many words you will write each day or during each writing session. This will help you break up the project into manageable steps and will keep you from feeling overwhelmed.

3. Check out Write or Die. This is great software for self-publishing authors who are struggling to meet their goals. This creative software lets you enter a time or word count goal, and encourages you to accomplish it without letting your inner editor take over. After you’ve meet your goal, you’re praised by the sound of trumpets.

4. Turn off the internet! Email and social media sites are major time-suckers that distract from your writing. During writing sessions, do not let yourself use the internet. If you can’t resist the urge, consider software that blocks the internet during your writing sessions.

5. Set a timer. Instead of focusing on word count, let yourself freely write for a set period of time, but don’t focus on the time. Instead, set a timer and forget about it. Write without interruption until that timer goes off. Then, take a break before writing again.

6. Become a morning person. Writing in the morning is great because the stresses and excitements of the day haven’t taken over yet. Your mind is clearest in the morning, and there are fewer distractions. Some writers like to wake up early and write until their brains get tired. Then, they allow themselves to enjoy the rest of the day however they wish. If you find that you’re having a hard time completing your writing goals because your to-do list grows throughout the day, writing in the morning may be the perfect solution.

I’d love to know, what are you doing to keep the writing momentum going?

– by Wendy Statina

nanowrimo 2016

50,000 words.

Let that sink in for a minute:

50,000 words!

(That’s a lot of words.)

There are so many pitfalls awaiting the eager author, whether participating in NaNoWriMo or just slaving away at the mines on some other project outside of the NaNo-verse, and a lot of the advice you’re going to read out there about how to move past Writer’s Block and so forth is going to sound canned. At this point in your journey, you’re past the point where trite pep talks land with any sort of impact; you know what works for you and what doesn’t, and looking to others for insight just strikes you as … derivative. Everybody’s doing it, and that kind of takes away from its power.

Or does it?

I would caution our readers here at SPA from becoming disenchanted the way I have become disenchanted after so many years, and so many writing marathons. I caution against this because, ultimately, losing hope is the only thing that will truly ruin your November—losing faith that you can do it, and that there’s wisdom to be picked up from those others who have passed through this process.

And while I would be the first to admit that any list, including our old list of ideas from 2012, is bound to be incomplete … well, I would also be the first to stand by the efficacy of the points contained therein, the points tested and verified by the experiences of so many authors.

Don’t give up! Don’t lose hope! And don’t lose your faith in others … as well as yourself.

You’ve got this, dear reader. You’ve got this.

Thanks for reading.  If you have any other ideas, I’d love to hear them.  Drop me a line in the comments section below and I’ll respond as quickly as I can.  ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Self-Publishing News: 11.14.2016

And now for the news!

This week in the world of self-publishing:

This week, heed some advice from experienced self-publishing authors. Hear from authors such as Janice Petrie, who provides some inspiring words on persistence and passion, Allison Winn Scotch, who provides a realistic and pragmatic outlook on creating professional-standard self-published work, and Joel Friedlander, who gives advice on the technical side of book design.

Janice Petrie, founder of her own indie publishing company, understands how difficult it is to ensure success in self-publishing, that is, if your version of success is selling more books. A self-published author herself, Petrie’s work ranges from picture books to non-fiction true-crime tales. Coming to understand the importance of marketing and editorial reviews is what most helped Petrie create her own following. While writing is a passion for so many of our customers, it is always important to remember that publishing encompasses so much more than typing up a manuscript. Petrie admits that when she started out, her “focus was more on writing and illustrating than marketing” but she’s “spent the past couple of years adjusting this important balance.”

In this article you’ll get advice from Petrie on how to ‘succeed’ at self-publishing that can apply to all self-published authors, no matter what their idea of ‘success’ may be. Find out how to harness your passion, explore social media, and to be persistent with the help of some of Petrie’s advice.

Becoming a New York Times bestselling author is a dream for many authors. With this article from the Huffington Post, you get priceless insights on self-publishing from New York Times bestselling author, Allison Winn Scotch. In this article, Scotch admits that she remains partially skeptical of the self-publishing world, but nonetheless admits that she felt compelled to self-publishing after some disappointing experiences with traditional publishers. While she acknowledges that self-publishing “seems like the easy way to go,” she also calls it a “tricky beast” that can potentially lead to disappointment.

Scotch’s take on self-publishing can be read as both realistic and pragmatic, though it should not be taken as cynical. She insists that “just because you’re self-publishing doesn’t mean that [the finished product] can be amateurish or unpolished,” but that you must focus on heavily editing and rewriting your work, as you would with a traditional publisher. She also addresses how difficult marketing can be if you don’t have an established audience already and advises self-publishing authors to have a plan in place before publishing, so as to make it more probable that their book will reach a larger audience.

Following Scotch’s commentary from the above Huffington Post article, I thought it’d be pertinent to provide some advice for professional looking design options for self-publishing. In this informative article, Joel Friedlander explains why the best book design should go largely unnoticed by the reader.  Freidlander outlines some simple rules to not deter readers once they’ve opened your book. These rules range from your work being easy to read to meeting the production requirements of your vendor.

While the DIY approach makes sense for those of us who already have a knowledge of formatting and design, Freidlander stresses the importance of having other parties be responsible for these aspects of the publishing process, especially when designing your book cover.

Lastly, discover the pros and cons of using pre-made book templates in Microsoft Word or Adobe by clicking the link above to read more!


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Ringing in the Holidays: Thanksgiving Edition!

This Thanksgiving when you’re preparing to gather with family and friends, tummies longing for turkey and pie, you are most likely looking into recipes to satisfy those appetites. You may be collecting ingredients such as pecans, canned pumpkin, potatoes, gravy, or big birds. You don’t want anyone leaving your home hungry and you sure don’t want to show up to any one else’s home empty handed.

These same preparations and considerations should also be taken if you’re planning on staging any events this holiday season. Book readings also have a list of crucial ingredients that will ensure success in the form of a satisfied audience. A gathering for your audience should receive the same care and attention that a gathering for your family would, especially if your audience includes your family.

Just like any recipe, there are a few ingredients that can’t be substituted for anything else. Without them, you won’t be making much of anything. One of these ingredients is a location. A space that can both accommodate your audience and also set the mood for your event is fundamental. Don’t be afraid to utilize this holiday–which gathers those closest to us in a warm and welcoming space–to read some short snippet or your work aloud. Insert it before the meal when people say grace or express gratitude for food and family.

thanksgiving table

This brings me to another essential ingredient: an audience. Self-promotion of your event is essential, without it, don’t expect a crowd. While reading to yourself in front of the mirror is always good practice, it’s no substitute for the ears of others. Our books aren’t written for ourselves, but to share with others. Consider showing your gratitude for your family this Thanksgiving by sharing copies of your work with them.

Sharing your work implies another essential ingredient: books. This is another no-brainer. Make sure you have copies of your book to provide to those who have been inspired enough by your reading that they want to see more. If this means simply giving them away on the holiday or ordering copies for an upcoming event you have planned, always make sure at least enough on hand to supply your demand. If Thanksgiving has anything to teach us, it is that leftovers are never a bad thing.

In short, we all know we put in more time during the holidays making sure our homes look nicer for our mother-in-law’s approval and we make sure we have bountiful supplies of food to feed our nephew’s with bottomless guts. You perform the task of host during the holidays. This performance can teach us a lot about what makes a successful authorial performance. You want people who feel satisfied after they’ve received your offerings–be them of food or words–and it’d be ideal if they took home some leftovers–be them from your refrigerators or libraries.


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com