Category: Book Marketing

Book Marketing, Kelly Speaks

How Far is Too Far? — Extreme Book Marketing Efforts by Joan Rivers

Did you ever think about chaining yourself to a Costco shopping cart to promote your book?  No?  Well, if you had, I’m sorry to tell you Joan Rivers beat you to it.

According to Rivers, Costco refuses to stock her book, “I Hate Everyone … Starting with Me,” which has made the New York Times bestseller list. The store reportedly banned the book because it has “naughty” words on the back cover. Fighting back, Rivers chained herself to a shopping cart in the store and shouted through a bullhorn, protesting the ban and (simultaneously) promoting her book. Police were called to the scene, but no citations were issued.

Many believe the protest was a staged publicity stunt to help promote the book. Rivers had her own film crew present as she protested, and she willingly talked to the media after the event. Whether the intention was to protest or promote, the story is creating a lot of buzz about the author and her new book. Some might say the old cliché “there is no such thing as bad publicity” is true.

Rivers shows the extremes to which some authors are willing to go in order to market their books, but she also teaches self-publishing authors an important lesson: not every retailer will be willing to stock your book, even if you think they should. Retailers do have guidelines they follow when it comes to which books they stock in their stores.  If a celebrity such as Joan Rivers can’t get her book (which, I remind you, is a New York Times bestseller) onto the shelves at Costco, self-publishing authors will most likely experience similar hurdles.

If one of your book marketing goals is to get your book onto the shelves of a major retailer, think about the marketing efforts you are currently making and learn from your experiences (and rejections, if you have had any). I don’t encourage you to chain yourself to a shopping cart in a bookstore parking lot, but if a bookstore tells you no, consider what other avenues you might take in order to accomplish your goal.

I’d love to know, what do you think of the Joan Rivers protest?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.
Book Design, Book Marketing, Cheri Speaks, Choosing a Publisher, Uncategorized

Choosing a Self Publisher

Self publishing is a big decision. Before jumping in, you need to research your options and pick a self publisher that meshes with your needs and goals. Here are three things you should look for when choosing a self-publishing company.

Design Options

Review the company’s interior and cover options. Most companies have standards for each genre. These standards are typically based on what is most viable in the marketplace.

Internal Processes

Each company has a process for handling the publication process, and requesting exceptions to this process can result in extra fees.

Prices and Options

Each company offers a variety of services during production and marketing. Find out what each company offers and the prices.

I’d love to know, what factors helped you choose a self-publishing company?

Cheri Breeding ABOUT CHERI BREEDING: Since 2005 Cheri Breeding has been working as the Director of Production for Outskirts Press. In that time, she has been an instrumental component of every aspect of the Production Department, performing the roles of an Author Representative, Book Designer, Customer Service Representative, Title Production Supervisor, Production Manager and, Director of Production. She brings all that experience and knowledge, along with an unparalleled customer-service focus, to help self-publishing authors reach high-quality book publication more efficiently, professionally, and affordably.
Book Marketing, Kelly Speaks

5 Ways to Promote Your Book in December

The holidays are here and while you are probably busy with holiday parties, baking, family gatherings, etc., don’t forget about book marketing.  Here are a few things you can do this month to promote your book:

  1. Give copies of your book away as holiday gifts.
  2. Add a Kindle edition (or other ebook format).  Many people will be giving away ebook readers as holiday gifts.  Make sure your book is available in at least one e-bookstore for potential readers who will be browsing for books to read after they receive their gift.
  3. Enter your book in the ForeWord Book of the Year Award contest.  Deadline is January 15th, so submit it now before it’s too late.
  4. Start planning for 2012.  As you make your new year resolutions, consider your book marketing efforts and how you will increase or modify them in the new year.  Reflecting on what worked well over the last year and what didn’t will help you plan for a bigger and better 2012!
  5. Enjoy the season!  Take a break for a few days to enjoy your family and maybe even begin writing your next book.

DISCUSSION: How are you planning to promote YOUR book in December?

ABOUT KELLY SCHUKNECHT:
Kelly Schuknecht is the Vice President of Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.
Book Marketing, Book Promotion, Contests, Kelly Speaks, Marketing Your Self-Published Book

Why Self-Published Authors Should Consider Foreword Firsts

Competitions are one of the best way for self-published authors to market their books, increase exposure and improve credibility. Unfortunately, most authors aren’t aware of all the competitions available to them. For instance, it has been brought to my attention that many authors are not aware of Foreword Firsts, a debut fiction competition designed to showcase the best print-on-demand and self-published titles. Here is everything you need to know to take advantage of this wonderful opportunity.

How It Works

If you’re a first-time author who self-published your book, you’re eligible to enter. For the Summer/Autumn 2011 contest, entries for books published July through December 2011 will be accepted through January 10, 2012.

The cost is $25 per title entered. Mail your entry to the address provided below, and  ForeWord’s editors will review the selections and cull the best titles. Winners will be announced, published and posted January 30, 2012, and they will receive a free Clarion Review.

Why Enter

It’s affordable marketing you can’t afford to pass up. As a self-published author, you know the value of a book review. However, it can be difficult for new self-published authors to receive a book review.

However, if your title makes the ForeWord Firsts list, it will be sent out to 4,000+ book publishing insiders and buyers,  and it will be posted for 125,000+ web viewers to see. It’s the best buzz for the buck!

To enter this competition, please send your books to: ForeWord Firsts 425 Boardman Ave. Traverse City, MI. 49684

 

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht works as the Vice President of Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.
Book Marketing, Kelly Speaks

5 Ways to Promote Your Book in November

Halloween is over and holiday shopping has begun!  During the hustle and bustle of all of the holidays events, don’t miss out on any opportunities to market your book.  Here are five easy ways to promote your book this month:

  1. Make sure you have business cards with your book cover image ready to hand out at all of your holiday events this year.
  2. Many book award deadlines are approaching fast. Make sure you have plenty of copies on hand to send out to the award competitions you want to enter.  Winning awards will increase the exposure for your book.
  3. One upcoming book award deadline is for the Reader Views Literary book awards is Friday, December 15th. Another upcoming deadline is for the IBPA Benjamin Franklin Awards, December 31st.  Visit their websites now to find out if your book is eligible and submit your book before you get caught up in holiday activities.
  4. Offer a Black Friday deal on your book.  Visit http://www.couponsnapshot.com/ to get a promotion coupon for your book.
  5. Visit the website for National Novel Writing Month (NanoWriMo) to find out about events in your area during the month of November.  At NaNoWriMo you can write a novel (in a month!), network and get support from other writers.

DISCUSSION: How are you planning to promote YOUR book this month?

ABOUT KELLY SCHUKNECHT:
Kelly Schuknecht works as the Vice President of Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.