Conversations : The Best of Royalene Doyle (part 3)

Celebrating the Best of Royalene Doyle

and her fantastic Conversations

farewell goodbye waving

Seasons. They mean a lot to us: harbingers of change, or renewal, or death, or growth, or transformation, the seasons play vital roles in everything from Shakespeare to the Metamorphosis to our very own blog posts here on Self Publishing Advisor. (Did we just put ourselves in company with Shakespeare? Well, maybe he would have self-published too if he’d had the chance!) Many of Royalene’s finest posts tapped into timely conversations about the seasons and how they inform our work–from conception, to the written manuscript, to the final publication and distribution. Her first truly seasonal post for us came back in 2015, when she wrote about the “seasons of creative development.” These seasons provide a useful metaphor for framing the work that lies ahead, and we can’t think of a better foundation for today’s retrospective than this.

Royalene continued her 2015 conversations about seasons by writing a series; you can read the other posts in the series here, here, and … here, with part IV, the conclusion and second post we’ll be looking at today. Why part IV and not some other part? First of all, there’s something fitting about writing about a sense of resolution and hope after writing about seasons and how they inform our work … and more than anyone else who’s ever written for us here on Self Publishing Advisor, Royalene understood how to provide readers with tangible and actionable ways forward. Here, in the conclusion to her incredibly popular series on seasons (as determined by the analytics), Royalene reminds us that as authors we will face seasons as well: seasons of productivity, and seasons which might be called “fallow.” Seasons where we feel frustrated, and like nothing is happening. The good news? Everyone goes through them, so there is nothing wrong with you for feeling down on your luck or discouraged. Authors like Laura Ingalls Wilder get started late in life all the time; Authors like CS Lewis write steadily throughout their lives and into old age; authors like Alice Ann Munroe only receive due recognition in old age; and authors everywhere go through seasons. Just like the rest of us!

The seasons have other connotations, too, don’t they? They’re elemental. They speak to the workings of the world. In a wildly popular post from 2016, Royalene wrote about another set of rich metaphors which often intersect with those of the seasons: the elements. Not the periodic table of elements, although that too is a beautiful thing and worth mining for creative fuel, but the elements as perceived by the ancients in various cultures, and used as metaphors for describing and informing human relationships to the natural world … and each other … and so much more! Earth, fire, air, water, and aether. Who knew that they could help inspire authors throughout the ages, and maybe even you? Well, apart from Royalene, who is brilliant? In this, our final retrospective for the week, we wanted to leave you with a typically “Royalene-y” post, one which provides a fun and useful exercise to help you keep generating the words you need in order to complete your writing project.

***

That’s all for this week! We’ll be back next Friday as we detail more of Royelene’s greatest hits, as determined by our blog’s analytics. You can follow Royalene’s further adventures by checking out her Twitter feed (her handle is @RoyaleneD) or her website at www.DoyleWritingServices.com. We miss you, Royalene! ⚓︎


Royalene

ABOUT ROYALENE DOYLE: Royalene has been writing something since before kindergarten days and continues to love the process. Through her small business—DOYLE WRITING SERVICES—she brings more than 40 years of writing experience to authors who need “just a little assistance” with completing their projects. She developed these blogs for Outskirts Press (OP) a leading self-publisher, and occasionally accepts a ghostwriting project from one of their clients. Her recent book release (with OP) titled FIREPROOF PROVERBS, A Writer’s Study of Words, has received excellent reviews including several professional writer’s endorsements given on the book’s back cover.
Royalene’s writing experience grew through a wide variety of positions from Office Manager and Administrative Assistant to Teacher of Literature and Advanced Writing courses and editor/writer for an International Christian ministry. Her willingness to listen to struggling authors, learn their goals and expectations and discern their writing voice has brought many manuscripts into the published books arena. December 2017 marked the end of Royalene’s tenure at Self Publishing Advisor. and we will be spending the next few weeks celebrating some of her all-time hits, her most well-received articles for our blog, in thanks for years of generous service.

How to Market Your Book on Facebook

Facebook

Immediately after you’ve published your book, it’s time to get into marketing. Here’s what you need to understand in order to jumpstart your book marketing campaign on Facebook.

  1. You need a fan page – NOT a personal page.

Personal pages and fan pages function very differently. A fan page offers a one-way relationship between you and the fan; fans see your updates, but you don’t see theirs. A person only needs to click “like” to immediately become your fan. With a personal page, a potential fan has to send you a friend request, which is an intimidating barrier for people who don’t actually know you. Even more importantly, personal pages have a friend limit and only fan pages give you data on how fans are interacting with your posts.

  1. Any given Facebook post will only reach a small percent of your fans.

Fans are people who clicked “like” on your page, but they will not automatically see your updates.

Facebook has become so popular that it had to develop an algorithm to prioritize the flood of posts available for a person’s news feed each day. Say, for example, that one of your fans is a fan of 100 other pages and has 400 personal friends. All of those pages and friends represent hundreds of possible messages going to that person’s news feed. Only a few of those messages will be shown. Your new fan may actually never hear from you again, depending on whether or not you understand number 3…

  1. Likes, comments and shares mean almost everything on Facebook.

Facebook chooses what to show and in what order based on which friends and/or pages a person engaged with in the past. “Engaged with” means the person clicked, liked, shared or commented on a post.

If a fan doesn’t take one of those actions on your posts regularly, the algorithm will decide they aren’t really a fan, and that person will rarely, if ever, see your content again. You could have 10,000 fans but literally be talking to a near-empty room if Facebook is methodically removing your posts from their feeds due to lack of engagement. That means you should write every post in a way that facilitates likes, comments, or shares.

  1. Small tactics can make a big difference in driving “click engagement.”

Here are some tips for encouraging clicks:

  • Experiment with post timing. The average post is only shown in feeds for about 3 hours. If most of your fans are on Facebook in the evening but you always post in the morning, they’ll never see you.
  • Be concise. Studies have shown that posts between 100 and 250 characters (less than 3 lines of text) receive about 60% more likes, comments, and shares than posts greater than 250 characters.
  • Use different types of posts. Some fans click mostly on links, others engage mostly with questions, and some click mostly on photos. To maximize the number of fans who engage with you, use a variety of post types.
  1. Your cover photo is premium real estate to market your book.

You have 851 x 315 pixels worth of space to market your book. Use this space to show off an image of your book. You can also promote a tour or giveaway here.

  1. Connect Facebook with promotional apps.

Use Facebook to successfully host a book giveaway with apps like Woobox, Rafflecopter, or Shortstack on your Facebook page. Be sure to advertise it on your cover photo space. Or use a video app to create a book video to post on your Facebook Page (or purchase a book video trailer).  Show your readers the author behind the writing. People connect with those they can relate to and adding a video of your book will increase interest. Plus, Facebook’s autoplay video feature will entice users to pay attention.

  1. Link Facebook with a way to purchase your book.

Be sure to link to your online shop (whether that’s on your publisher’s site, Amazon, Barnes and Noble, or your own website). Dedicate a button on the dash below your cover photo for “Shop.”  This will be more successful if you regularly post positive book reviews on Facebook. Reviews are among the best ways to get more eyes on your book. Not only can you get in front of the reviewer, but the reviewer may also recommend your book to others. Don’t expect people to automatically review your book. Actively ask for reviews on your Facebook page.

  1. Use the “Promote” feature.

Under each of your Facebook posts, there is a button that says “Promote.” For a relatively small amount of money, you can get more of your fans to see specific posts. The cost depends on your particular fan base, but typically runs around $5 per thousand people you want to reach. You can also promote your post so friends of your fans will see it. Paid promotion is a great tool for getting important posts in front of as many people as possible. It’s also a great way to get back into the feeds of people you’ve lost due to lack of engagement in the past; if a person engages with a paid post, they’ll be more likely to see your future unpaid posts. Paid posts give you a chance to win fans back!

  1. Be consistent and generous.

The key to engagement is consistent posts that your fans consider valuable. Try to post daily. From time to time, post an image of your book and an offer they can’t refuse, such as free chapter of your new book. The most important thing is to grab people and bring them onto your page. Make sure you use the word “free” in your posts. You want to offer them something to reward for them visiting your page.


brent sampson
In 2002, Ernst & Young Entrepreneur of the Year Semi-Finalist Brent Sampson founded Outskirts Press, a custom book publishing solution that provides a cost-effective, fast, and powerful way to help authors publish, distribute, and market their books worldwide while leaving 100% of the rights and 100% of the profits with the author. Outskirts Press was incorporated in Colorado in October, 2003.
In his capacity as the Chief Executive Officer and Chief Marketing Officer, Brent is an expert in the field of book publishing and book marketing. He is also the author of several books on both subjects, including the bestseller Sell Your Book on Amazon, which debuted at #29 on Amazon’s bestseller list.

Tuesday Book Review: “The Women of Harrington Hall”

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.
When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review:

The Women of Harrington Hall by J Alec Keaton

The Women of Harrington Hall

by J. Alec Keaton

Publisher: Outskirts Press

ISBN: 9781478761013

Synopsis*:

Harrington Hall at Beaumont University might have been any other women’s residence hall at an institution of higher learning. The women who lived in Harrington Hall might have been any other coeds at a prominent university-and most of them did follow the typical pattern, attending classes, gathering at social functions, making new friends, and relishing the freedom of living away from home. For others, however, the college experience was not at all what they anticipated it would be. Heather falls in love, gets pregnant, and marries her soul mate . . . but she later learns a secret that sends her life into a tailspin. Song Kim seems painfully shy but is hiding a dark secret of her own. Karen, desperate to find a way to earn money for tuition, agrees to become part of an exclusive escort service and then realizes she’s committed to more than she’d bargained for. And Cathy, beautiful and virtuous, gets involved with a boy who has a reputation for using women, leading to a tragedy she never could have imagined. J. Alec Keaton’s The Women of Harrington Hall is filled with happiness and heartache, poignancy and punch. Harrington Hall’s women, genuine and true, are seemingly ordinary college coeds-you might say, “I knew someone like that”-but the twists and turns in each woman’s journey are anything but ordinary. And the telling of their tale will keep you riveted and wanting more.

 * courtesy of Amazon.com

Reviews

As I got to know each of the characters, the book was hard to put down, needing to know what came next. With twists and turns in every angle, the ending was very satisfying. I thought this book was better than “Girl On The Train”.

– reviewed on Amazon by Kathy H.

This story captivated me from the start. The twists and turns just kept coming. The characters were very real. My only complaint was that I could not stop reading so was up late. Really good book!! I was given this book for an honest review by NetGalley.

– reviewed on Amazon by Annette H

I liked the characters and plot of the novel. The modern day-setting brought the characters alive and you rooted for them through-out the book. I agree with the other reviews that once you started reading you didn’t want to put the book down.

– reviewed on Amazon by JJ

A great story, very distinguishable and interesting characters. Easily read, with suspense at every turn. Hard to put down.

– reviewed on Amazon by Joanne

 


tuesday book review

Thanks for reading!  Keep up with the latest in the world of indie and self-published books by watching this space!

Self Publishing Advisor

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Self-Publishing News: 1.15.2018 – New Releases!

January, illustrated name of calendar month, illustration

And now for the news!

Some highlights from this month in the world of self-publishing, specifically new releases written by self-publishing authors and published by independent presses! Today we’ll be featuring brand-new **nonfiction** releases in the Outskirts Press Bookstore!

Are you looking to self-publish a book? This latest book from the founder of self-publishing company Outskirts Press, Brent Sampson, identifies the most common questions related to self-publishing today and then provides clear and concise answers in a visually appealing format. You might be wondering, for example, what makes “independent” self-publishing unique from “free” self-publishing and “full-service” self-publishing … and Sampson has the answers! The book delves into 25 such questions, each of which elegantly encapsulates the ethic and philosophy of self-publishing. With a decade and a half of experience running a self-publishing company as well as self-publishing and marketing his own books, Sampson is an important voice in the world of indie, hybrid, and self-publishing literature, and if his previous books are any indication, this one will be an excellent addition to any prospective author’s bookshelf!

Are you a fan of works of creative nonfiction and autobiography such as Helen Macdonald’s H is for Hawk or Patricia Hampl’s A Romantic Education? Arvin F. Spell III’s narrative of a life during the timber and turpentine days of southern Georgia—stories from the turn of the 19th Century and into the early 20th Century—embodies everything we love about the genre as it weaves tales of sentiment, humor, drama, and sometimes even horror into a tapestry of personal insight. Spell grew up listening to these same stories as told by his father, whose family has its roots deep in the rich Georgia soil and the timber industry of the time, and now he’s here to share them with readers who love the atmosphere and mystery to be found in the half-light falling through virgin timber.

Once upon a time … okay, no. Let’s face it: these days, even in ultra-modern 2018, there’s a stigma attached to the career field of education. Commonly expressed sentiments include: “Anyone can teach, so why do you need a four-year degree?” and “The education system is so messed up, but if educators only did [x], everything would be better.” This is just a sampling; anyone who’s ever acquired a degree in the arts or humanities will sympathize. But the fact of the matter is that these sentiments are being expressed by people who have no (or very little) experience in the field, and as with any career or field or industry, the true inhabited experience can only be fairly represented by those who have lived and worked within it. That is why Doug Green’s new book, Teaching Isn’t Rocket Science, It’s Way More Complex is such a refreshing read. It’s packed full of insights garnered from a lifetime in education; Green has been an educator since 1970, teaching physics, chemistry, and computer science, as well as working as an administrator at various levels. With teaching experience at SUNY Cortland and Binghamton University and over 400 articles in peer-reviewed journals to his name, Green knows his stuff.


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

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Conversations : The Best of Royalene Doyle (part 2)

Celebrating the Best of Royalene Doyle

and her fantastic Conversations

farewell goodbye waving

Once upon a glorious time, Royalene gave us her backstory as an author and self-publishing expert. And let us tell you, it’s something special. Royalene started out writing genre fiction in her teens, mastering everything from science fiction to mystery to children’s books, before moving on in her adulthood to overcome that age-old tale of a gifted writer facing rejection letter after rejection letter. Her response? To take up self-publishing, of course! There’s a lot more to the story than what we can summarize here, but one of the highlights is her unwavering faith in herself (and other authors) and her own personal vision. Here is a writer who faced challenges so common (or perhaps even universal) to the profession, and out of her own grit and determination and self-empowerment, carved out her own uncommon response … and success! In fact, Royalene has had a lot to say about success over the years, and we can’t recommend reading her posts enough. But for the background and the foundation of who she is as a writer, and where her advice comes as a self-publishing professional? Read this post for sure.

Next up, we wanted to shine a light on some of Royalene’s method. (And also, let’s face it, there’s something just plain winsome about Winnie the Pooh, and Royalene’s reference here is spot on.) 2013 was a splendid year for Royalene posts (a very fine vintage), packed full of insights into how she goes about starting a new book, particularly a new children’s book. She walks readers through the first step (research), then the next (conversation), and the last (money). Each of these steps presents some obstacles for the self-publishing author to overcome, but Royalene’s clearly defined and organized steps might just prove a working blueprint for those children’s book authors who come after her. Well worth a full exploratory read, don’t you think?

Our last post for the day was the logical follow-up to the previous one; in fact, this post was published just one week after, also in 2013 (as we mentioned, a very fine vintage!). It also seems logical to have begun today’s reminisces with Royalene’s own childhood, middled with her method for writing a children’s book, and concluded with that other big component of children’s picture books—a relationship which in many ways defines the entire experience—the relationship between author and illustrator! Royalene delves into her various thoughts about illustrators, including some of her requirements for the relationship and her tips on knowing when an illustrator is right for you. As she mentions in her post, this is foundational to the creative development of a children’s picture book, and it’s just as important to develop a working philosophy or ethic of how to go about finding an illustrator and establishing that relationship as it is to write and publish the book. If you’re thinking of writing, illustrating, or otherwise publishing a children’s picture book this year, we recommend reading Royalene’s post in full!

***

That’s all for this week! We’ll be back next Friday as we detail more of Royelene’s greatest hits, as determined by our blog’s analytics. You can follow Royalene’s further adventures by checking out her Twitter feed (her handle is @RoyaleneD) or her website at www.DoyleWritingServices.com. We miss you, Royalene! ⚓︎


Royalene

ABOUT ROYALENE DOYLE: Royalene has been writing something since before kindergarten days and continues to love the process. Through her small business—DOYLE WRITING SERVICES—she brings more than 40 years of writing experience to authors who need “just a little assistance” with completing their projects. She developed these blogs for Outskirts Press (OP) a leading self-publisher, and occasionally accepts a ghostwriting project from one of their clients. Her recent book release (with OP) titled FIREPROOF PROVERBS, A Writer’s Study of Words, has received excellent reviews including several professional writer’s endorsements given on the book’s back cover.
Royalene’s writing experience grew through a wide variety of positions from Office Manager and Administrative Assistant to Teacher of Literature and Advanced Writing courses and editor/writer for an International Christian ministry. Her willingness to listen to struggling authors, learn their goals and expectations and discern their writing voice has brought many manuscripts into the published books arena. December 2017 marked the end of Royalene’s tenure at Self Publishing Advisor. and we will be spending the next few weeks celebrating some of her all-time hits, her most well-received articles for our blog, in thanks for years of generous service.