Mailing Lists for Self-Published Book Promotion

Don’t you wish there was one single place where you could buy a mailing list that was specific for your self-published book?

You’re in luck! Check out www.listsyoucanafford.com for third party mailing lists that just may be the answer to your marketing goals.

I hope these lists help you get the word out to your specific book audience and just in time for the holiday shopping season to begin!

Good luck and have fun!

Kelly Schuknecht
selfpublishingadvice.wordpress.com

Self-Published Book Review of the Week: Bouncing Billy

billy_coverBouncing Billy
by Ricky Pierce

This self-published children’s book was recently reviewed on mamalaw.blogspot.com. 

Bouncing Billy is an interactive book written by Ricky Pierce, who retired from the National Basketball Association (NBA) in 1998. He is the creator and inventor of the AccUShot22 Basketball, which aids children through adults in ball-handling and shooting skills.

Read the full review here.

Radio Market Tip for the Self-Published Author

Lately I’ve been discussing radio interviews for the self-published author. I hope you’ve found these tips helpful. On-air interviews are one of the staples of a good self-published book publicity campaign. Here’s one more tip to help you get started.

It probably comes as no surprise to you that New York is the largest radio market in the United States. But who is number 2? Or number 22? By understanding market size, you can better prioritize your on-air marketing efforts.

The link below will take you to lists of US Radio market size organized by size and also organized alphabetically by market name.

www.radio-media.com/markets

Good luck and have fun!

Kelly Schuknecht
selfpublishingadvice.wordpress.com

Get Your Self-Published Book Review Posted

If you are a self-published author and have a review for your book that you would like posted online, we can help!  In the interest of helping self-published authors find success in publishing, we will post a weekly book review of a self-published book. 

To submit your review, please send it to selfpublishingadvice@gmail.com with a .jpg image of your cover.  Self Publishing Advice will post your review and cover image on our blog. 

If you do not have reviews for your book yet, here are some blog posts that may help give you some ideas on how to obtain them:

Getting your Self-Published Book Reviewed
Soliciting Book Reviews for your Self-Published Book
More on Getting your Self-Published Book Reviewed
Book Review Leads for the Self-Published Author

Karl Schroeder and Kelly Schuknecht
https://selfpublishingadvice.wordpress.com

Quality and Control in Self-Publishing

A very informative article was recently published outlining one author’s success self-publishing over traditional publishing, most notably in terms of higher net royalties on book sales. In fact, the case study recorded significantly higher royalties on a lower quantity of book sales along that self-publishing route.

The book pricing advantages of self publishing is no stranger to this blog, nor the increasingly successful population of authors who follow that path. But this particular article also mentioned that writers should never have to pay for publishing upfront.

Unfortunately, I’ve seen authors who have been pulled in by that concept, but end up publishing an often poorly produced book sold back to them at highly marked-up costs. (Publishers are businesses and need to make money, after all.) So that model really only puts poorly produced books right back in the hands of authors, not readers.

The successful alternative does involve upfront publishing fees, which opens a direct contract between authors and publishers including quality, professional production on books that are competitively sold in the marketplace, where readers buy books. Make sure your self-publishing choice includes those things like cover design, interior formatting, and full distribution. Also, as I’ve mentioned before – and the significance here is worth the redundancy – make sure your publisher offers pricing flexibility (control) and 100% royalties on book sales.

I hope that helps. Have fun and keep writing…

Karl Schroeder