Self Publishing Week in Review: 4/16/13

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self publishing industry. This will help you make informed decisions before, during and after the self publishing process, which will lead to a greater self publishing experience. To help you stay current on self publishing topics, simply visit our blog every Tuesday to find out the hottest news in self publishing this week.

Why I Do Self-Publish

This guest blogger writes in response to a post called “Why I Don’t Self-Publish.” This self publishing author previously had six science fiction novels published by a traditional publisher before choosing to self publish. This is a fascinating article for authors deciding whether self publishing is right for them.

Nook Debuts Nook Press, A New Self-Publishing Platform To Compete With Kindle Direct Publishing

Barnes & Noble subsidiary Nook recently announced the launch of Nook Press, a self-publishing platform to help the e-reader and e-book seller attract more self-publishing authors. The platform will help Nook compete with Amazon Kindle Direct Publishing.

Self Publishing Video Tutorials

To help aspiring self-published authors navigate the tricky world of publishing platforms, Galley Cat has collected video tutorials to help authors explore some of the popular publishers before loading their book. They also offer a variety of other valuable resources.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Do People Still Read Poetry?

In honor of National Poetry Month, I’ll be sharing tips and news for poets this month. Today, I’m going to address the common question, “Do people still read poetry?” A recent study called Poetry in America by the Poetry Foundation revealed some interesting information on this topic. Here is what you need to know.

People who love to read often read poetry.

Poetry users tend to be more omnivorous in their consumption of reading materials than are non-poetry readers. Poetry readers do not read poetry to the exclusion of other types of literary and non-literary materials. Instead, poetry is but one of many genres that they choose to read.

Young readers are a great audience to target.

Most people begin their relationship with poetry early in their lives, usually around the time they are teenagers. Young readers could be lifetime fans. Even children who are reading picture books enjoy poetry, especially if it rhymes.

Get involved with your local schools.

Current poetry users were significantly more likely to have studied poetry at every grade level than were nonusers. Overall, 82 percent of poetry users studied poetry in school compared to 73 percent of non-users. You can help expose young readers to poetry by hosting readings at schools or talking to them about your career as a poet.

Even people who don’t normally read poetry enjoy it when they come across it.

Non-poetry readers do read or listen to poetry when they come across it in unexpected places. Non-poetry books and magazines reach many people who might not otherwise read poetry. More than half of the people who said that they have never read poetry, also said that they read it at least some of the time when they come across it in non-poetry books and magazines. If you get creative, you can reach a larger audience.

As a self publishing poet, it is essential that you understand who your readers are and how to reach them. There are plenty of people who are open to reading great poetry, and you can ensure that feature generations continue to enjoy this genre by reaching out to young readers.

I’d love to know, how often do you read poetry and what types of poetry do you read?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Who Reads Poetry?

In honor of National Poetry Month, I’ll be sharing tips and news for poets this month. Today, I’m going to address the common question, “Does anyone still read poetry?” A recent study called Poetry in America by the Poetry Foundation revealed some interesting information on this topic. Here are the highlights.

  • Readers in general, and poetry readers in particular, tend to be women and adults with higher levels of education.

  • While some people may imagine that poetry readers are quiet and perhaps loners by nature, we find that they are a vibrant, active and sociable group.

  • Parents and teachers are most often cited as people who were influential during people’s early experiences with poetry.

  • Slightly less than one-third of current users read contemporary poetry exclusively and an additional 23 percent read both classic and contemporary poetry.

  • Non-users do read or listen to poetry when they come across it in unexpected places.
  • People share poetry with one another.
  • Libraries, books clubs and the Internet are among the untapped resources for sharing poetry.
  • Regardless of whether people still read or listen to poetry, many of them can recall the names of poets, titles of poems, and can recite lines of poetry.

You may be wondering why this information is important. As a self publishing poet, it is essential that you understand who your readers are and how to reach them. This will help you publish work that is appealing to your audience and to market your books effectively.

I’d love to know, how often do you read poetry and what types of poetry do you read?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

6 Radio Interview Tips for Self-Publishing Authors

Radio interviews are a great way for self publishing authors to promote themselves and their books, but many people are nervous about doing radio interviews. With these great tips, you are sure to have a successful and fun experience.

1. Keep it fun!

Most radio listeners enjoy some humor and natural conversation. The easiest way to nail your interview is to not over think it. Just go with the flow and don’t take yourself too seriously. Listeners can tell if you are having fun, so don’t forget to smile and be enthusiastic. Even though you are on the radio, listeners can still sense your expressions.

2. Keep it natural!

Interviews that are over-rehearsed and presentation-like are boring and awkward. While you can practice a little bit ahead of time, don’t read from notes or memorize your talking points. Just act as if you were talking to a friend.

3. Don’t worry about silence.

Many people worry about moments of awkward silence. It is the radio host’s responsiblity to fill those gaps and keep the interview moving, so don’t worry. The pressure isn’t on you.

4. Be ready to go live.

If you are doing a phone interview, know that many hosts start the interview shortly after the call begins. Some hosts will give you a few minutes to listen and get comfortable, but be prepared to go live immediately.

5. Keep it short.

Keep your answers to 30 seconds or less. This allows for more questions and some commercial breaks, and it keeps the listeners from getting bored.

6. Be respectful.

You may get some callers who aren’t very pleasant. They may challenge or insult you, but you must stay professional. While it is okay to defend yourself or the topic when the caller is wrong, be sure to do so gracefully. The listeners will respect you if you remain respectful.

I’d love to know, do you plan on doing radio interviews?

 

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

How to Promote Your Self Published Book Using Video

Video is one of the hottest tools in advertising and marketing right now. Thanks to YouTube and smart devices, people are watching tons of videos, and this tool offers great marketing opportunities for self publishing authors. Here are three ways you can use the power of video to market your book.

Create a book trailer

Book trailers are a hot marketing tool right now. They are like commercials for your book. They are a great item to include on your website and social media pages, and they often increase exposure because readers can easily share videos they enjoy with their friends, family and social media followers.

Record yourself

Video isn’t just used to sell your book; it can also be used to sell yourself as the author. This is especially useful if you write about a topic you are an expert in. For instance, if you wrote a book about weight loss, you could create videos sharing weight loss tips with your readers.

Make it funny

Many of the online videos that go viral include humor. While this technique isn’t appropriate for all books and authors, most people can improve their video ratings by including some humor in their videos. Don’t be afraid to look silly.

I’d love to know, how do you use video to promote your self published book?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.