Radio interviews are a great way for self publishing authors to promote themselves and their books, but many people are nervous about doing radio interviews. With these great tips, you are sure to have a successful and fun experience.
1. Keep it fun!
Most radio listeners enjoy some humor and natural conversation. The easiest way to nail your interview is to not over think it. Just go with the flow and don’t take yourself too seriously. Listeners can tell if you are having fun, so don’t forget to smile and be enthusiastic. Even though you are on the radio, listeners can still sense your expressions.
2. Keep it natural!
Interviews that are over-rehearsed and presentation-like are boring and awkward. While you can practice a little bit ahead of time, don’t read from notes or memorize your talking points. Just act as if you were talking to a friend.
3. Don’t worry about silence.
Many people worry about moments of awkward silence. It is the radio host’s responsiblity to fill those gaps and keep the interview moving, so don’t worry. The pressure isn’t on you.
4. Be ready to go live.
If you are doing a phone interview, know that many hosts start the interview shortly after the call begins. Some hosts will give you a few minutes to listen and get comfortable, but be prepared to go live immediately.
5. Keep it short.
Keep your answers to 30 seconds or less. This allows for more questions and some commercial breaks, and it keeps the listeners from getting bored.
6. Be respectful.
You may get some callers who aren’t very pleasant. They may challenge or insult you, but you must stay professional. While it is okay to defend yourself or the topic when the caller is wrong, be sure to do so gracefully. The listeners will respect you if you remain respectful.
I’d love to know, do you plan on doing radio interviews?
|ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.|