This year, as you settle down for the Thanksgiving holiday, it’s worth considering all the ways we can and ought to say “thanks” to our readers, especially during the holiday season. Giving thanks is a fantastic way to connect with people and show them you care and that they matter to you—just as you matter to us here at Self Publishing Advisor!
- Social Media. There are always good ways of making use of social media for establishing that personal touch and intimacy with your readers—especially in responding to comments with personalized tweets, Instagram comments, or Facebook posts—but in the week of Thanksgiving, it’s worth going all-out. Put together a small (or big) post making direct reference to those early reviewers on Amazon, Goodreads, and other websites so crucial to your book’s sales and success. It doesn’t have to be some massively big deal (although it certainly can be if you want!), just a quick: “Dear Julie K., Seth M., and Erica G., thank you so much for being willing to read and review my book on Goodreads! Your comments meant so much and had a profound impact on me.” Or something along those lines … make it your own! And if you can include photos of the readers with your book, all the better!
- Actually give them something! There are lots of ways to actually give your readers something tangible. You can do this by A) giving them a discount, B) distributing freebies, or C) throwing a giveaway. Some artists do this by creating graphics that their readers can use for free. Some offer special freebies when readers either sign up for a newsletter or purchase a copy of their book; simply ask them for proof of purchase and a mailing address, and you’re on your way! You don’t really need to give away expensive items but readers often appreciate something and useful. Alternatively, you can host a giveaway of your actual book on Goodreads or Amazon (we’ve written a how-to for Goodreads here). These giveaways are a great way both to say “thanks!” to your readers and raise awareness about your book’s publication.
- Throw a party! We’ve talked about the benefits of book readings and signings in countless (COUNTLESS) other posts on this website (we really can’t love on them enough!) … but have you ever considered throwing a Thank You! Party? Consider this: turn a book reading or signing event into a party for those who have read your book, supported you along the way, and helped you throughout the publishing process. It’s still an event which will raise awareness of and the profile of your book, but it has a much more human touch (and in our experience, people are much more likely to come!). This serves as a bit of a parallel or substitute for those customer appreciation parties that local businesses often throw for their guests, or a library’s annual volunteer breakfast and so forth. Put together some light refreshments, and maybe even turn it into a potluck with a bonus reading & signing at the end! You can generate a lot of excitement around the idea of saying “thanks!” to your readers (past, present, and future) by having this kind of party. But as always, remember to promote it! Contact your local newspapers and publish press releases in all the right places, including newsletters and on social media.
No matter how you say “thanks!” … whether you use one of our ideas here or come up with your own … there are so many reasons to just “go for it” and make sure that your readers know you care!
And while we’re on the subject ….
Thank you, thank you, thank you, dear readers. I usually end my posts by saying “You are not alone” … but this week, I want to thank you. Because with you out there in the world, doing good things and self-publishing along the way, I always know …
I am not alone. ♣︎