From the Archives: Creating a “So you’d like to…” Guide for your Self Published Book

Welcome back to our Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.

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[ Originally posted: September 1, 2008 ]

If you are promoting your self-published book, hopefully by now you have created a few “listmania” lists. If you were poking around your Amazon “Profile” page, you may have also seen the “So you’d like to….” guide section.

Writing a “So you’d like to…” guide is nearly as easy as creating a listmania list and will probably yield even better results, simply because the number of guides on Amazon is less than the number of lists. Why? Because guides are more work to create. But not for you! You’ve already written a book, and you can turn excerpts of your book into guides.

In fact, you can basically cut and paste a selected section from your published book and create a guide out of it. Just follow the steps on Amazon.com by clicking on the “Create a So you’d like to… guide” link in the “So You’d Like to” section of your profile page.

To get there, sign in to your Amazon.com account from http://amazon.com/connect then click on your personalized “Store” tab the top, and then click on “Your Profile” from tab menu.  If you have not set up an Amazon Connect account yet, you can read more about doing this here: Using Listmania to Promote your Self-Published Book

Again, like with the “listmania” lists, the real power of the guide is adding OTHER books that will spark people’s interest in reading your guide.

Good luck and have fun!

As we’ve mentioned in the intervening years since my first post, Listmania has … gone to list heaven. But it hasn’t left a giant gap in our normal ways and means of doing things, as by and large its primary functions were usurped by Goodreads’ superior tools.

And boy, do we love Goodreads. I mean, I. I love Goodreads. A lot.

So what if it’s been bought by Amazon? Goodreads has Listopia. Goodreads has “best of” lists. Goodreads has twenty different functions that I haven’t even begun to explore, but love the idea of. (Giveaways! Recommendations! Blogs! News & Interviews! It seems endless.) Just so long as Amazon resists the urge to do more than place banner ads on every page (which we’re more than used to with Facebook, anyway) I will love the gift that is Goodreads.

It’s not just good for readers (and it is good for readers). It’s good for authors, too. Reviews on Goodreads consistently show up in the first three or four items indexed in any given Google search for a book. They probably shook hands under the table somewhere, but it certainly benefits self-publishing authors.

Get yourself on Goodreads. Explore Listopia. Explore the relics of Amazon’s “So You Want To…” guides, but be aware: a lot has changed in the past eight or nine years, and a lot will continue to change as we adapt to an ever-changing digital future. The key is not to hold on tightly to any one tool or service (I know, I know, I need to lighten up on my love for Goodreads then!). The key is to be willing to pick up new ones when they become useful, and to let the old (and beloved) ones fade away into obscurity.

Sometimes, self-publishing is about saying good-bye.

RIP, Listmania.

rip listmania

Thanks for reading.  If you have any other ideas, I’d love to hear them.  Drop me a line in the comments section below and I’ll respond as quickly as I can.  ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

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