Welcome back to our new Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years. What’s stayed the same? And what’s changed? We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.
If your self published book is available on Amazon.com, there are a lot of ways to promote it. Since Amazon sales should account for a large percentage of your overall book sales, this site is a good place to concentrate a lot of your efforts.
I’m going to tell you about creating a “listmania” list on Amazon. Have you ever noticed when you browse for something on Amazon, there are lists that are related to that subject that are mentioning other books and/or products?
By strategically listing products on your lists, (including YOURS of course), you can start to generate more traffic to your book listing.
Here’s how YOU can create just such a list:
Sign up for an Amazon Author Connect account if you don’t have one yet. Or sign-in to your current account.
Click on your personal “store” on the top tabs. Then select “Your Profile” from the sub-menu.
You will see lots of things you can personalize, including your bio and your online photograph.
But scroll down and you will see a section called “Listmania!” And this is where you create a listmania list.
Creating a Listmania List is a good way to increase exposure for your book.
Obviously, you want to ensure that your book is on your list.
But the real trick to a successful Listmania list depends upon the OTHER books you put on your list, the ones written by other people.
There are two ways to go about it.
1 – Adding books to your list that are applicable to your subject. The idea behind this concept is easy — if someone reads your list because they were browsing a similar book, they’ll be more apt to buy YOUR book because they’re interested in the subject.
2 – On the other hand, you can add very popular books to your list, since more people may have a chance of seeing it, even if fewer of them will be interested in your book.
I recommend creating multiple lists and trying different tactics to see which is more successful. Amazon lets you track the number of times your list was viewed. Use these numbers to create better lists in the future.
If you have more specific questions about creating a listmania list, the Amazon FAQ will help you.
So here’s the thing: Listmania doesn’t really exist anymore! Back in 2013, Amazon ceased offering support and guidance on using the Listmania interface, and it was entirely dismantled and rendered unusable over the months following. (Adrienne Dupree over at Leave The Corporate World Behind even wrote a lovely little lament to mark its final passing.) And this fact means that, on the one hand, we have to throw the baby out with the bathwater when it comes to our original post … but on the other hand, this presents the perfect opportunity to present you with new and fresh ways of utilizing Amazon for your self-promoting and self-marketing ends (as a self-publishing author).
First, we need to break down exactly what Listmania offered the average author. Essentially, this featured compiled lists–and this makes sense, given its name–but it was not to be confused with Amazon’s wish lists, gift lists, and registries, or even Goodreads’ Listopia lists (which still exist). These lists were designed to focus a reader’s attention on products that were similar or in some way related to products that a customer had already been viewing. By strategically listing popular products on your lists, including your own book, you were–in theory–able to generate more traffic to your book listing when people viewed your Listmania lists. This brings us full circle to that one key word I’ve been lobbing around a lot lately: findability. An Amazon Listmania list was supposed to render you and your book more findable, but to many people it remained just another one of the giant retailer’s many algorithmic mysteries.
And yet … findability remains important. There simply are better ways of going about it!
Here are my top 3 recommendations for filling that gaping hole in your heart once occupied by Amazon Listmania:
- Start a Pinterest page. Not just any Pinterest page, mind. (And I’ve written about Pinterest recently in depth, so I won’t make like a broken record and repeat myself too much here.) Whip up a Pinterest page (or “pin” to a “board”) where you collect together other books along with other somehow related objects that your ideal reader might want to purchase. For example, someone who reads Hugh Howey’s Wool might want to pick up some tickets to tour the Titan Missile Museum outside of Tucson, or perhaps some Wool-inspired art prints.
- Create a public Amazon Wishlist. This is easy to do, and it serves much the same function as a Listmania list–only, you’ll have to do a touch more legwork to advertise the list’s existence, since these wishlists aren’t necessarily designed to be searchable. For more information, hop on over to the Amazon how-to page for wishlists, and peruse at your leisure. Each wishlist is shareable across any platform you might wish, and you can snag a web link to copy and paste into emails or Twitter, Tumblr, Facebook, Instagram, or any other kind of social media feed you can imagine.
- Take a stab at an entirely new social media platform. The reason why Listmania disappeared is that nobody was using it, or at least, too few people were using it to make it worth Amazon’s efficiently allocated time to advertise and maintain. It had a function, but it wasn’t one that really connected with Amazon’s user base. To make yourself findable these days, you must needs throw yourself into the post-millennial age, and go where your readers are. I’m not necessarily an advocate of just trying anything–you should always do a little cross-demographic market research to see if your readers actually are the sort who use Snapchat or Instagram or Tumblr or Twitter–but as a good friend told me last week, “Just doing what you’ve always done and expecting things to improve is a special kind of lunacy. Sometimes you have to innovate.” So–innovate, with calm but cautious optimism. ♠
|ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.|