When a business starts to grow, it should reasonably take up more space. This could be space on your desk, in your schedule and just in your life in general. When something begins to take up more space, sometimes the next logical step is to literally give it more space. With that in mind, this week, I’d like to explore the topic of expanding your business to another location.
Because it is 2017, I’d like to begin by saying that this other location need not be in physical space, but can also occupy the virtual reality we all seem to spend so much time in nowadays. If you don’t already have a website for your books, products and services, do yourself a favor and get one. Online marketing is crucial in this day and age, as a significant amount of shopping done today is online. If you’re not online, you’re simply missing out on one of the largest customer bases there is, period.
Further, a website is not always enough. A lot of people get their news and advertisements and ideas of what to buy via social media, thus, expanding your product to these other outlets is a fantastic idea. The more your page is “liked” or “shared,” the more it will show up on more people’s feed, and the higher the chances you have of exposure for your business. Be shameless with the use of hashtags and tagging of people and companies relevant to your work. This is another helpful way for people to find out about your work. Expanding into the digital world has got to be one of the most profitable and lucrative moves you can make as a business owner.
If you find yourself needing to expand your business in actual physical space, this is a whole different ball game. Expanding in this way can be as simple as asking for a display in a lock coffee shop, toy store, library, women’s shelter, Post Office, etc. Make sure your displays are aesthetically pleasing and call to customers who may not be in that establishment for books, but may find themselves picking it up just out of curiosity. You want your display to have the same zest and pull that you want your cover design to have. Get creative, handcraft a wooden display or ask a handy friend to make one for you. Your display should add to the ambiance of the establishment its in, rather than be a nuisance pile of books with an 8 and a half by 11 sheet of paper next to it scotch taped to the counter.
If you actually need more physical space just to store your back stock of products such as books, manuscripts, files, etc., consider getting a storage unit or devoting a room in your house to just that. Nothing drives me crazier than a bunch of stacks of books and loose papers in my work space, and I think creativity will falter in such an environment. Always give yourself the space you need to both work and operate as a business!
Thank you for reading! If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at firstname.lastname@example.org. And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠