Self-Publishing News: 3.27.2017

And now for the news!

This week in the world of self-publishing:

Best-selling author, Dean Crawford, started writing adventure novels in his teens. However, he always thought that a career as a writer was a long shot for him, so he ended up working as a graphic designer, writing screenplays on the side.

Deciding to take a six month hiatus from writing to study the book market, Crawford decided he had an idea of how to write a bestseller. In 2005, Crawford mimicked the writing style of Dan Brown and was able to land himself a $350,000 book deal with Simon and Schuster. Needless to say, becoming a full-time writer after this was no longshot, but rather, a reality. All of the books in his three part series were best sellers which secured him a six-figure paycheck for his next two books. These books didn’t sell as well as his three part series, which led Crawford to his decision to reanalyse the book market once again.

In 2013, Crawford caught on to the growing popularity of digital publishing and founded his own publishing label, Fictum. To date, he has published 19 novels on that label. A frequenter on the Top #100 Paid on the list, Crawford has become a huge proponent of self-publishing.

He says, “For authors struggling under contracts with publishing houses, independent publishing is a real opportunity for them, not a second best alternative. They shouldn’t be afraid to dig out old manuscripts that their publishers or agents didn’t want, dust them off, edit them and self-publish on Amazon and other digital platforms. It’s their material, and the 70 per cent royalty rate offered by digital vendors dwarfs the 12.5 per cent of a typical publishing contract.”

Rather than waiting on advances from different publishing houses that may or may not take on his books, Crawford is now in a position where he has a loyal fan base and is able to move 20,000 copies of his books in a few short months without the aid of traditional publishers. He has removed the variable–whether or not a publisher will pick up his book–and found a formula for success that pays him far more handsomely.

“Since I made the move, I’ve seen more and more traditionally published authors forced back into day jobs because they can’t make ends meet,” says Crawford, “At the same time, I’ve seen more and more independent authors leaving their day jobs to go full time as writers and achieve their dream. They’re not household names, but they number in their hundreds and thousands across the world.” Luckily for his readers, Crawford didn’t allow himself to get forced back into day jobs, but asked himself how he could work with the market and have the market work for him. This kind of intuition and attention to the grand scheme of things is something we can all learn from as self-published writers who are also in charge of the marketing of our own books. Sometimes we need to step back and see what is made popular by demand and how we can adjust our writing and marketing schemes accordingly.


As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.


ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog,

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