Happy Independence Day, Everyone!
Here in the United States, we’re busy celebrating the hard work done by many people all over the world to ensure our freedoms, and planning how best to continue that work in the years to come. Now, we know it’s not Independence Day for everyone–and that many still live in poverty and even in modern forms of slavery–but we hope that what we do here on this blog every day throughout the year contributes, in some small way, to building hope and cultivating the conviction that independent thought and action is something to be admired, and supported.
And now for the news!
This week in the world of self-publishing:
This June 30th article by Catherine Dunn for Digital Book World continues a series being published to that website regarding the ins and outs of the self-publishing experience. The whole series, as we mentioned last week, is worth checking out and exploring–it’s packed with insight and thoroughly researched–but this week’s is perhaps more pertinent than ever, given that the topic is marketing. (And we really like talking about Marketing here on Self-Publishing Advisor, if you haven’t noticed!) This week, Dunn taps into some of the fundamentals of the marketing process: getting reviews, getting creative, leveraging social media and giveaways to meet your needs, how to watch your budget while marketing, how to keep the momentum going, and what to do next once you launch your book into the “real world”. All in all, it’s a tightly packed little essay on the process of marketing for indie and self-publishing authors, with a good dollop of common sense and a large serving of innovative thought. But what else would we expect from Digital Book World? We love those guys. They’re awesome. You can read the original article here.
This piece by Caitlin Rosberg went live on The A.V. Club on June 30th as well, and from its title you might have guessed that it has a little something to do with the world of self-published comics–a growing market niche we’ve commented on here and there at Self-Publishing Advisor in months past. According to Rosberg, our attention has been well-allocated, since changing the way comics are published (or at the very least, providing a viable “other way” for them to be published) benefits everyone involved in the self-publishing industry, from authors to illustrators to readers. Spurred by her dissatisfaction with this year’s Eisner list of award nominees–none of which were self-published, for reasons we’ve discussed elsewhere (*coughcoughSTIGMAcoughREPUTATIONcough*)–Rosberg unveils a few of her favorite self-published comics as well as the ways in which they’re changing the comic landscape. She drops a lot of names (Smut Peddler, anyone?) and her points hit home. To read the full article, drop on by The A.V. Club article here.
What we have here may be something less than an article and something more along the lines of a press release, but it’s big news nonetheless: on June 28th, Barnes & Noble declared several groundbreaking (and ground-shaking) changes to its lineup of products and services. The main event is the unveiling of NOOK Press, which B&N is launching in order “to provide NOOK Press authors with an easy-to-use, self-service program that enables them to create hardcover and paperback books for customer purchase.” The new platform will allow eligible NOOK Press authors (conditions apply) to “have the opportunity to sell their print books at Barnes & Noble stores across the country on a local, regional or national level, and online at BN.com. Authors can also qualify for the opportunity to participate at in-store events including book signings and discussions, where they will be able to sell their print books and meet fans.” There’s a lot to chew on here, but the moral of the story seems to be: if Amazon does something for half a decade and finds success, maybe it’s time to take note and jump on a similar train. To read the full press release, follow the link!
As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.
ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.