If your self published book is available on Amazon.com, there are a lot of ways to promote it. Since Amazon sales should account for a large percentage of your overall book sales, this site is a good place to concentrate a lot of your efforts.
I’m going to tell you about creating a “listmania” list on Amazon. Have you ever noticed when you browse for something on Amazon, there are lists that are related to that subject that are mentioning other books and/or products?
By strategically listing products on your lists, (including YOURS of course), you can start to generate more traffic to your book listing.
Here’s how YOU can create just such a list:
Sign up for an Amazon Author Connect account if you don’t have one yet. Or sign-in to your current account.
Click on your personal “store” on the top tabs. Then select “Your Profile” from the sub-menu.
You will see lots of things you can personalize, including your bio and your online photograph.
But scroll down and you will see a section called “Listmania!” And this is where you create a listmania list.
Creating a Listmania List is a good way to increase exposure for your book.
Obviously, you want to ensure that your book is on your list.
But the real trick to a successful Listmania list depends upon the OTHER books you put on your list, the ones written by other people.
There are two ways to go about it.
1 – Adding books to your list that are applicable to your subject. The idea behind this concept is easy — if someone reads your list because they were browsing a similar book, they’ll be more apt to buy YOUR book because they’re interested in the subject.
2 – On the other hand, you can add very popular books to your list, since more people may have a chance of seeing it, even if fewer of them will be interested in your book.
I recommend creating multiple lists and trying different tactics to see which is more successful. Amazon lets you track the number of times your list was viewed. Use these numbers to create better lists in the future.
If you have more specific questions about creating a listmania list, the Amazon FAQ will help you.
Good luck and have fun!