Self-Publishing Advantages Out on the Table

This posts and blog exists to help you make the best informed choices for the future of their books. Whether you’re still in the conceptualization phase or searching for a publisher, these are tips, each worthy of careful consideration.

For example, take a moment and write out your personal publishing goals…

For many authors, these 7 are the most important:

1) Keeping 100% of your rights and creative control to your book
2) Keeping 100% of your author royalties
3) Unlimited wholesale and retail availability
4) Additional marketing support and services
5) Publishing imprint and ISBN flexibility
6) High-quality book design
7) Complete print-run flexibility (1 to 1000s)

What would you add to this list?

– K


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Self-publishing Advantages – Fill in the Blank…

I sat down today to a quick brainstorm outlining the advantages of partnering with a top notch custom self-publisher, but came up just shy of double digits. Help!

Self-publishing Advantages top 10 list:

1 – Authors are required one-time only upfront investment…

2 – Authors only have to purchase books they know will sell…

3 – Authors have the control to set their own book profit or royalty percentages…

4 – Authors set their custom wholesale book pricing…

5 – Authors set their book’s retail price…

6 – Authors can work with a design team on their unique custom book cover…

7 – Authors are in control of the editing and proof process, publishing nothing they don’t expressly approve…

8 – Books don’t see print caps and never go out of print…

9 – Authors keep exclusive rights to their work

10 –

– Karl



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Self-Publishing Pricing Considerations

Book pricing is important to consider when exploring self-publishing options. Many authors get pulled in by little or no upfront costs. It’s important to investigate how that publisher benefits from such a model.

The fact is, most publishers charge you the wholesale price (or higher) for your own book unless you buy it in bulk?

The wholesale price! How are you supposed to make any money reselling your book to retailers? The wholesale price is what retailers will expect to pay.

Make sure your publisher offers author copy base prices below wholesale. Through a bit of investigation you’ll likely find that with a strong publisher your base prices are usually dollars below other publishers.

Most publishers attempt to conceal this by offering “bulk discounts” on large book orders of 100, 200, 500, or more.

Do you really want to buy 500 copies all the time, just to get a reasonable “per unit” price? Yes, when your book is first published, this might be okay because you’ll need marketing copies.

But what about 1-3 years down the road, when you just want 10 quick copies? Then what will each book cost you?

Just something to be aware of as you finish up your manuscript.

Have fun and keep writing.

– Karl Schroeder

Wholesale Distribution in Self-Publishing

It’s helpful to remember that self published books are sold in many places other than bookstores. Depending upon your subject matter, you may find that gift shops, grocery stores, corner markets, or websites are interested in ordering copies of your book and selling it to their customer base.

Many of these “niche markets” may not have accounts with Ingram or Baker and Taylor. But don’t worry. Make sure those niche markets can order your book directly from your publisher’s online bookstore for the full discounted price. A few good self-publishers offer that service. Look for one where you get your full royalty even when they get their full discount. Simply cut out the middleman and everyone wins.  

– Karl Schroeder

Self-Publishing Book Pricing Research

Writing a book is art. Publishing a book is an all-together different animal. Publishing a book is business.

I spent some time meandering around the Internet exploring self-publishing options and came across some significant book pricing discrepancies.

I found that most publishers charge authors the wholesale price (or higher) for their own book unless bought in large, bulk quantities.

In the business of getting books in reader’s hands, how are authors supposed to make any money reselling that book to retailers? The wholesale price is what retailers will expect to pay.

The good news is that there are self publishers out there that offer low author copy base prices. Author copy prices should always be below wholesale.

Most publishers attempt to conceal this by offering “bulk discounts” on large book orders of 100, 200, 500, or more.

Authors shouldn’t have to buy 500 copies at a time just to get a reasonable “per unit” price.

Something to be aware of. 

Keep writing…

Karl Schroeder