Friday Conversations With A Self-Publishing Writer 9/20/13

One more thought about partnering with a ghostwriterTwo are better than one.  When you’ve started working with a writing-partner you’ll discover that one person’s idea spawns connecting thoughts in the other person; this collaboration produces a better book.  Much like film-making where writer and director join forces, the author and ghostwriter bring their own unique histories to play in the making of your book.  Thus I have three more criteria for finding that perfect partnership:

1)    Vision:  When you (the author) have formulated your core statement about your book—what it is, what it brings to the reader—does the person you’re interviewing share that vision?  Both you and your teammate should see that picture; have that same goal.

2)    Adaptability:  Some authors think they want a “helper” who will enhance their book by following the manuscript “exactly” as the author has written it.  That is every author’s decision to make; however, they should not waste their money hiring a true ghostwriter.  Employ the Editor who will correct grammar, punctuation, sentence structure; without creative input.

  1. However, the author who wants to explore enhancing their manuscript will be as adaptable and flexible as the ghostwriter they hire.  Their manuscript may, indeed, end up being very close to the original—or—very different with improved plot, character, setting (research required) elements that bring out the author’s inspired ideas.  This is especially true for authors in the Inspirational genre: fiction and non-fiction.

3)    Passion:  Both author and ghostwriter must share a passion for the subject matter of the manuscript.  Every book on every bookshelf was written to “tell something important.”  If the level of commitment is weak, so will be the finished product.

These three criteria also hold true after you’ve written the words: THE END.  Then the search begins for the right publisher.  Notice I’ve used the word right.  From my personal perspective I see too many authors open that door of “hope-they-will-accept-it,” then send out multiple queries to the “big” houses—and wait.  If you know that your book is ready to meet its readers, then step up and employ the best self-publishing company you can find.

There are several quality self-publishers out there (and some not so great); however, this is where you’ll use the same criteria that I’ve outlined in this and last Friday’s blog.  The self-publishing staff will become your book-making-crew—the cameraman, format editor, printer, marketing director.

  • Talk with them and ask for referrals from their published list.  Search their bookstore for two or three books in your genre, then ask for referral/contact information for those authors.
  • LOOK at the books they’ve printed—either at the bookstore or on the Internet.
  • Compare their publishing packages.  This is a competitive business, so don’t be swayed by the first dollar-difference you see between companies.
  • LISTEN to the Author Representatives.  It won’t take you long to discern whether they have a true passion for their work (helping authors like you)—or not.

Bottom line:  As the author, you are creating an alliance of experts dthat starts with you and ends when you hold your finished book in your hands.  “Two are better than one;” and a team that brings all their talents and skills together to produce your book is best.

Royalene ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.

Weekly Self Published Book Review: Dusk

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review by Midwest Book Review:

dusk

Dusk

Carolyn Budd-Goertzen

Publisher: Outskirts Press

ISBN: 9781432777883

Animals were almost members of the family in ancient times. “Dusk: God’s Chosen Donkey” seeks to tell the early life of Christ through the eyes of his family’s donkey. Offering a unique perspective, Carolyn Budd-Goertzen provides an unusually powerful story from the most unlikely of sources. The first of a series, “Dusk” is worth picking for those seeking original Christian fiction, recommended.

Online Retailers Gained, While Brick-and-Mortar Lost In Wake of Borders Exit

Bowker recently released a study detailing the sales of online and brick-and-mortar retailers after Borders’ exit from the market. Here is a summary of the results:

  • Online retailers — led by Amazon —  earned 44 percent of America’s book dollars. This is up from 39 percent in 2011.
  • Barnes & Noble, including BN.com, remains the second largest bookselling outlet.
  • Women increased their lead over men in book buying, accounting for 58 percent of overall book spending in 2012, up from 55 percent in 2011.
  • Men are bigger hardcover buyers.
  • Ebooks continue their steady upward trend, with an 11 percent share of spending in 2012, compared to seven percent in 2011.
  • Despite the growth of ebooks, traditional print book output grew three percent in 2012.

This information is important for authors who have already self-published or who are considering self-publishing. It is essential that authors are aware of industry trends, so they can use the information to make the best publishing and marketing decisions for their books.

These results show the importance of offering an ebook version of your self-published book. Despite the popularity of ebooks, there is still a demand for print books. For many authors, the best option is to offer both a print and ebook version in an attempt to reach the largest market. However, this varies greatly from author to author and depends on the target market as well as the author’s personal goals.

To learn more about the Bowker report, visit http://www.bowker.com/en-US/aboutus/press_room/2013/pr_08062013.shtml.

I’d love to know, how do the results in this report impact your self-publishing decisions?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Friday Conversations With A Self-Publishing Writer 9/13/13

Today’s blog may sound a bit technical as my thoughts have turned to the importance of having your work published. The old adage is true: Everyone has a story to tell. There is another saying that is equally true: Everyone is not a writer. And, some of the books that reach the shelves and/or the internet—whether published in the mainstream or self-published—should not be there. The author may have had the best idea on the planet, but could not communicate it well, or chose a genre that does not fit the subject material. Thus the positive impact of the book is lost. Here is where a ghostwriter can make a world of difference.

Finding the right ghostwriter to assist you is likened to finding the right marriage partner. Although this writing relationship may not exist for a lifetime, the connection between writer and ghostwriter must be compatible. Here are a few things to look for when discussing your project with a potential writing partner:

1) It is preferred to meet with and interview the ghostwriter in person. However, if this is not possible, telephone conversations can provide you with enough information to make your selection. I have successfully worked with several clients long-distance yet we have never met in person.
2) Ask for information about their past projects. If referrals are available—authors who will talk with you about their experience with this ghostwriter—this is the best resource.
a. Responsibility and reliability are two key components in a writing partner. When talking with referrals, ask about the timeliness of the ghostwriter’s production work.
b. Your budget is important, too. Although the former clients may not choose to reveal their personal payment plan, you can ask them if they felt they received poor, fair, good or excellent value for the amount paid.
3) As you talk about your project, listen carefully to the ghostwriter’s responses.
a. Are they knowledgeable about your genre of choice?
b. Do they actually hear what you are saying?
c. Do you find it easy to talk with them—as if you are already friends?
4) As the author of your project, you have a distinct writing voice. If you have quickly established a comfortable rapport with the ghostwriter, chances are good that they will be able to identify your voice and use it to enhance your project. This is vital to the authenticity of your book. When you are asked to a book signing and/or speaking engagement, it is essential that you speak in the voice of the book.
5) Your writing partner must have an excellent “handle” on the English language.
a. Grammar, sentence structure, and punctuation all hold a valuable place in communicating with the reader. However, I’m one of those people who believe that the concept of communication is the key component in the use of grammar and spelling skills. This skill must be used in maintaining the author’s voice throughout the book.
b. If you are writing a technical document for publication at the university-level of academia, you definitely need a ghostwriter who has that experience.
c. If you are writing in the genre of historical fiction, romance, mystery, science fiction, memoir, pet stories, cookbooks, etc. then the ghostwriter who loves language for its communication value is the preferred choice.

Bottom line: Harmony between author and ghostwriter is essential and produces excellence.

Royalene ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.

BlueInk Review Now Offering Services for Spanish Language Books

Book reviews are a great way for self-publishing authors to increase their credibility and promote their books. One of the most popular review sources for self-published authors is BlueInk Review, and they are now expanding their services to include Spanish language books.

BlueInk Review was founded by  internationally known publishing professionals, literary agent Patty Moosbrugger and award-winning former book review editor of the Rocky Mountain News Patti Thorn. While fee-based, all BlueInk reviews are honest appraisals, written by professionals drawn largely from mainstream media outlets or editors who have worked at well-respected publishing houses. Worthy titles are not only featured on the company’s website but are also vigorously promoted to publishers, librarians, literary agents and booksellers. BlueInk acts as means for readers and industry professionals to find the “next generation” books worth selling, stocking, purchasing and reading.

BlueInk offers a host of other services as well, including articles with self publishing tips, places for authors to tout their sales successes, lists of important writing resources, classified ads, and much more.

To learn more about BlueInk Review, visit http://www.blueinkreview.com.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.