Tag: promotion

Book Promotion

Niche Magazine Promotion for Self-Published Books

As you probably already know, contacting niche magazines for book reviews, editorials, or articles related to your subject matter (wherein YOU are the expert) is a fantastic way to promote your self-published book.

What is advantageous about niche magazines is that they are more receptive to submissions and inquiries, particularly if it is within their niche.

What is disadvantageous about them is that you need to make sure your inquiry matches their niche in some way, and refer to that connection in your pitch.

There are SO many niche magazines out there that you should conduct your own search for them on the Internet, but here are two that you may work for your book:

DIVORCE Magazine is a bi-annual publication geared to people who have had, or are contemplating divorce. Segue Esprit is the publisher of both the print version and the Online publication at http://www.DivorceMagazine.com. Their editorial offices are at:
2255B Queen St., East, Ste. 1179
Toronto, Ontario, Canada M4E1G3
(416) 368-8853

Gulf & Main Magazine is a bi-monthly lifestyle magazine. Patricia George is the editor-in-chief.
Gulf & Main Magazine
1422 Hendry St., Ste. 304
Fort Myers, FL 33901
(239) 791-7900

Good luck and have fun!
Kelly Schuknecht
selfpublishingadvice.wordpress.com

Book Promotion

Promoting Your Self-Published Book with a Kindle Edition

Amazon recently introduced the Kindle 2. 

If you are a self-published author and you have not heard of Kindle, click here for more information.

Why should you offer a Kindle edition of your book?

An ebook edition of your self-published book can help with the promotion of your hard copy format.  Keep in mind that distribution of an ebook is quicker and more affordable.  By giving people a choice between your ebook and your paperback, you offer them two different price points.

If you have an ebook edition of your book, perhaps you are already using it to promote your hard copy format on sites like Amazon’s Kindle Store.  If so, don’t worry, the Kindle 2 is compatible with all of the Kindle books already in the Kindle store, so you do not need to submit another format.

If you don’t have an ebook edition, you should consider getting one and submitting it to Amazon’s Kindle store.  Now is a great time to do that since Amazon is currently promoting the new Kindle 2.  Here’s where you can submit your ebook format for Amazon’s Kindle store: dtp.amazon.com. 

Good luck and have fun!
Kelly Schuknecht
selfpublishingadvice.wordpress.com

Book Promotion

Google Maps for Self-Published Authors

What if you could fly up in a plane to a point high enough to see the entire United States continent? Then, what if you could see big red balloons floating over every independent bookstore in the country. If you saw one that was interesting to you, you could ZOOOOOM down to it and find out its address and phone number.

Would that help make marketing your self-published book faster and easier?

Well, it’s possible, and it is called Google Maps.

Just go to maps.google.com and do searches for bookstores (as general or specific as you want) and your search results will include their geographic location. This is particularly useful if you are planning an author tour or just a road trip. And you will find the independent bookstores more amiable to author events, especially for local authors.

Google Maps helps find everything you need for book marketing a SNAP!

Good luck and have fun!
Kelly Schuknecht
selfpublishingadvice.wordpress.com

Book Promotion

Publicity Tools for Self-Published Authors

Are you looking to increase publicity for your self-published book? Below is information about some of the resources professional publicists use. With this information at their disposal, they then turn around and charge their clients thousands of dollars, but you can do it yourself with a little bit of work and the right tools:

All-in-One Media Directory –
There is a print version and a CD version available. If you want up-to-date media contacts, this is it, all in one place: www.gebbiepress.com

Cision’s Media Directories –
These directories are available for specialized outlets and channels and include in-depth profiles on reporters, editors, and columnists. Some of these reports aren’t cheap, but they are the same top-of-the-line reports used by many libraries: http://us.cision.com/

The Gale Databases
Here you will find thousands of listings for radio and television and cable companies. All the relevant data is here including there addresses, phone number, and email addresses: www.gale.com

Bulldog Reporter
National PR Pitch Books media directories include contact information for up to 43,000 journalists: www.bulldogreporter.com

Newspaper Directory
A useful online resource for local, daily, and weekly newspapers: www.bizmove.com



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Book Promotion

Promoting your Self-Published Book to Books-a-Million

As I mentioned last week, the hardest part about promoting your self-published book is knowing where to go. Finding the location of Books-a-Million bookstores is as easy as 1, 2, 3.

1: Go to: www.booksamillion.com
2: Scroll all the way to the very bottom and find the “Store Locator” link
3: Enter in the zip code you want to search.

Voila!

Good luck and have fun!
Kelly Schuknecht
selfpublishingadvice.wordpress.com