Tag: how-to

Jodee Speaks

Selecting a Book Size for Your Self-Published Book

Self-publishing provides many advantages for authors. One of the greatest is complete control over not only the material but also most aspects of your book’s production. Even in full-service self-publishing, where you find a publishing consultant or representative who helps you every step along the way, you may arrive at certain decision you may not have anticipated.

Choosing book sizing and format is often one of those unexpected choices, especially with all of the options available with advancements in on-demand print technology.

Most books fall within a few major categories. Here are some suggestions on book sizing based on your genre:

  • Novella, Short stories, Romance: 5.5 x 8.5 inches
  • Trade paperbacks, Non-fiction, How-to: 6 x 9 inches
  • Children’s, Photography, Manual, Textbook: 8.5 x 11 or 8.5 x 8.5

It is also important to note that larger font and/or word count books often print and market better at a 6 x 9 size or larger. Shorter manuscripts print better at a smaller book size, resulting in a larger, more marketable page count.

Take a trip to your local bookstore and see what sizes books similar to yours are publishing at. It’s generally recommended to stick with what works. Or, be very, very different. Remember, your publishing professional will be available to run ideas by.

ABOUT JODEE THAYER: With over 25 years of experience in sales and management, Jodee Thayer works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps, publishing consultants and marketing professionals; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams and on assisting authors with marketing and promoting their book once published. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.
Book Marketing, Book Promotion, Choosing a Publisher, Networking, Self-Publishing, Viral Marketing

Self-publishing Book Marketing Advice – Readers that Count

Placing your book in front of readers that matter is one of the most important elements in successful book marketing of your self-published title. This  should be high on your long range radar even as you write.

What does this mean? The smaller, most identified reader base the better off you’ll sit. Does your non-fiction piece focus on Green Building and Design? Your fiction take place in the US Civil War? Or your title introducing relevant ways to manage a company during a recession?

Each of these examples presents you, the author, with a strong, identifiable reader base. Should you care if someone who blogs incessantly about the Harry Potter series doesn’t know or care about your book? Without question, no.

Should you take note if Robert Morris mentions your B2B management or effective leadership piece? Absolutely. He is an individual influential on a specific topic that will bring others to your book.

The bottom line challenge is finding which circles, critics, and resource that matter to your book and convincing them of its value. Its in trying to please everyone that we become invisible – something like the law of diminish returns.

Doesn’t writing sometimes seem to be the easiest part?

– Karl Schroeder