Self-publishing Amazon and the Kindle

I love the feel of a book in my hand, marking up pages and highlighting my favorite passages. The process of it all. And books are also a contribution to my physical space in a design sort of function. I enjoy the presence of the different sizes, shapes, and colors on my bookshelves. The collection is somewhat a statement of self, and often a conversation catalyst with visitors.

But for the publishing industry, the importance of e-books is undeniable. This past Christmas, for the second year in a row, the # 1 selling item on was the Kindle e-book reader. Guess what – if people are buying e-book readers, their buying ebooks. Your e-books. The advantage for self-publishing authors is that you can price your e-book version more competitively, sell in more places instantaneously, and market for virtually nothing.

Do you have a Facebook page and Twitter handle? Are they linked to your publisher? Do you follow and participate in your publisher’s blog? If not, now is the time to start. Social media avenues provide a great place to promote your books.

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Kindle, iPad, ebooks and your self-publishing future

Much discussion surrounds the future of ebook readers in the digital publishing world with the Kindle, iPad, and the upcoming release of the Google Book Store. Will e-books replace libraries and bound copies of books? Who’s to say? According to the Wall Street Journal, ebooks will account for 8.5% of all book sales this year.

But that’s really not the question; as authors, let’s step outside the box.

Think of e-books as an opportunity to tease. With a lower purchase price and more immediate gratification, many readers are inclined to give an e-book a try when they might pass on a traditional paperback, especially in the non-fiction and how-to genres. Instantly accessible information has its place, even though it is far from “everyplace”. And doubtful it ever will be. If readers like your e-book, chances are good they’ll end up purchasing the hardcopy book, anyway.

You can create an ebook on your own, but most full-service self-publishing firms will include that step for you. Many will for free.

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Promoting Your Self-Published Book with a Kindle Edition

Amazon recently introduced the Kindle 2. 

If you are a self-published author and you have not heard of Kindle, click here for more information.

Why should you offer a Kindle edition of your book?

An ebook edition of your self-published book can help with the promotion of your hard copy format.  Keep in mind that distribution of an ebook is quicker and more affordable.  By giving people a choice between your ebook and your paperback, you offer them two different price points.

If you have an ebook edition of your book, perhaps you are already using it to promote your hard copy format on sites like Amazon’s Kindle Store.  If so, don’t worry, the Kindle 2 is compatible with all of the Kindle books already in the Kindle store, so you do not need to submit another format.

If you don’t have an ebook edition, you should consider getting one and submitting it to Amazon’s Kindle store.  Now is a great time to do that since Amazon is currently promoting the new Kindle 2.  Here’s where you can submit your ebook format for Amazon’s Kindle store:

Good luck and have fun!
Kelly Schuknecht

Writing for Self-Publishing: Ask the Book Doctor


Q: I am working on formatting and editing a nonfiction book designed to be both an e-book and a published hard-copy book. I will also likely end up doing the work to get this work accepted by a publisher. Can you tell me, have e-books become popular yet, or is the core of publishing still in paper and not looking to move forward?


A: Most publishers I know that help authors produce e-books and printed books are not traditional publishers; that is, they produce print-on-demand books and do not stockpile books or distribute them to stores. They simply print one at a time when they are ordered, so there’s no major investment on their part and no advance on royalties to you. Basically if you sell a book, you get a percentage of the profit, but if you yourself don’t sell it, the printer won’t go to any trouble to sell it for you.


As far as the popularity of e-books, several companies have tried to produce machines (Kindle and others) to make e-books more attractive to readers, but still e-books lag far behind printed books when it comes to sales. Still, after an e-book is created, you incur no further cost to reproduce and distribute it when sold, so e-books can provide one-hundred percent profit to authors who have a client base and can promote their own books or sell them through their own Web sites. 

What would you like to ask a book doctor? Send your questions to Bobbie Christmas at

Self-Publishing simplifying the Traditional Paradigm

We’ve discussed previously the new, revolutionizing self-publishing model and how it is quickly changing the industry.

As one industry expert recently noted, “The traditional model for print publishing is broken.” He is right, it seems as though everyone has gotten a hand in the process between penning and publishing: agents, editors, and bookstores. That process not only bogs the system, it takes rights and royalties from authors.

Sure there are advantages there coming in the form of editors, distributors, and bookstores. A good self-publisher will include all of those details, but keep the author in the driver’s seat. What does that accomplish? It keeps authors one step closer to their prospective reader, and at the top of the royalty food chain.

Look for a self publisher that offers an e-book option as well as a quality published trade paperback and hardback option – that’s authors touching readers on every level. What author could ask for more?

Have fun. Keep writing.


Karl Schroeder

Submitting the Ebook Edition of your Self-Published Book

Last week I talked about using an ebook edition of your self-published book to promote your hard copy book.

I mentioned Amazon’s Kindle Store as one place where you can submit your ebook edition. If you haven’t checked that out yet, here is where you can go to set up your account and submit your ebook file:

Have you been looking into other places where you can submit your ebook edition? There are a variety of ebook retailers on the internet. You can contact them each individually and submit your ebook file. Each ebook retailer will offer different royalty splits.

You can do a search on Google to find more ebook sites. Here’s another one to get you started:

Good luck and have fun!
Kelly Schuknecht