From the Archives: “By virtue of the term: Self-publishing”

Welcome back to our Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.


[ Originally posted: October 14th, 2010 ]

Digital democracy. iTunes changed the record business forever. Blogs have reshaped the landscape of traditional print news. YouTube challenged the way television and advertising CEO’s communicated with the viewing public. Who would have thought even ten years ago that a majority of users would value a user-generated encyclopedia over Britannica?

Technology has quickly and powerfully changed the way we think, enjoy, communicate, and create. Across each industry one thing holds – a democratization effect – where artists make the rules.

On-demand and digital self-publishing is equally shaking things up. As the WSJ notes, “once derided as ‘vanity’ titles by the publishing establishment, self-published books suddenly are able to thrive by circumventing the establishment.”

“Playing God” in his book Mickey Mantle is Going to Heaven, former Yankee pitcher opted to self-publish in order to maintain his content control. A wise move that is rumored to have been opted into a movie project reuniting Matt Damon and Ben Affleck.

democracy definition

The democratization of self-publishing is a big deal, even seven years after we originally mentioned it. With our current grab-bag of print on demand services, self-publishing companies and vanity presses alike, we have an enormous quantity of titles available to readers for affordable consumption–and while few of them get printed in any quantity, is that really an undesirable thing? I mean on a large scale, not an individual one. Clearly it’s better for the individual to have more money in the wallet than otherwise. But a democratic system is a diversified one, with products and services to meet every preference. And that’s where we are, more or less!

So how does this democratization help authors? As someone who has dabbled in both nonfiction and memoir, here’s one way:

Traditionally, nonfiction authors were required to draft outlines and preliminary chapters, submit these to agents and publishing houses for review, and hope that someone would like that material enough to give them an advance–money to help them do the research required to write the rest of the book. Research, generally speaking, is expensive–especially because for nonfiction it usually requires travel, lodging, meals, and subscription or access fees to information repositories like museums and so forth to complete. Many wonderful nonfiction books have not been written simply because authors weren’t able to give publishers a real sense of what their book was about because the money had to come first in order to really do so….

Self-publishing, however, has co-evolved with a whole host of crowdsourcing options. I have at least one friend who financed her book over Kickstarter with some success, and others who have been even more creative. (But that’s for another post. Soon, I promise.) These alternate revenue streams mean that self-publishing authors don’t have to wait on anyone’s say-so, and they don’t have to sacrifice any creative control over the research, writing, and publishing experience to an institution which will always value its own success over its authors’. So nonfiction authors, in this situation specifically, benefit a great deal from not being dependent on an advance. The same holds true for fiction authors in all of the most important ways, and you only have to follow the career of poet Rupi Kaur to see how self-publishing can indeed be more than congenial to that third great genre.

Of course, the idea and status “commercial author” may be on the way out, or at least these authors who’ve chosen to struggle through the traditional publishing model may have diminished opportunities. Fewer authors each year see the virtue in being one of these so-called “starving artists,” who make their way in the world based on an antiquated publishing model which never treated them well in the first place. This is okay. It’s also okay to be a starving artist, by the way. I just wouldn’t want to be one, and it’s no longer the only model of a successful artist anymore.

Self-publishing still has its flaws. But anything that makes publishing possible for more authors, more affordably, and guarantees them more rights and freedoms, is a democratizing influence. And I love democracy! The fact that self-publishing also makes reading more affordable and a more diverse experience can only lead to good things.


Fun Note: A quick foray on Google reveals that as of 2015, at least, Peterson’s book is still under development by Affleck and Damon, so that’s another ray of good news.

Thanks for reading.  If you have any other ideas, I’d love to hear them.  Drop me a line in the comments section below and I’ll respond as quickly as I can.  ♠


ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog,

Obama and Publisher Make News in Self-Publishing

Denver saw the Democratic Nation Convention come and go last week, with several exciting events that many were fortunate to be a part of – some planned and others much more unexpected. One of those unanticipated occurrences transpired into what has become an interesting development in the self-publishing book world.


Author Robert Kuttner’s recently released book entitled, “Obama’s Challenge,” published by a small, liberal east coast publishing house were distributed across Denver throughout the week of the DNC.


In an decision that sparked almost immediate news, the book’s publisher also handed out coupons that can be redeemed through an established on-demand book seller.  The company’s president explained the decision by stating, “This is about a publisher’s commitment to its author to get one of a very few pro-Obama books out into the marketplace in the shortest amount of time.” 

It may come as no surprise that the decision invoked friction from several independent brick and mortar stores, along with traditional powerhouse, Barnes & Noble, who, following the event, decided to stock the book exclusively online—most likely a decision to compete with the consumer convenience of instant, on-demand fulfillment through virtual retailers.


Barnes & Noble’s reaction comes at time when book sales are moving in the direction of increasingly popular online storefronts like Amazon, where a large portion of self-published books are experiencing growing success.


An exciting, portending event for the authors everywhere, especially self-publishing authors.


Have fun. Keep writing.



Karl Schroeder