Alternative Book Marketing Methods Series: Partnering with Local Bookstores to Offer Groupon/Local Offer

There are many ways authors can market their books. Some of these include planning virtual book tours, scheduling book signings, distributing a press release, etc. However, many authors do these things. How can you reach an untapped market? How can you stand out from the crowd?

That’s why we decided to offer you the Alternative Book Marketing Methods Series. The goal of this series is to reveal and discuss possible success rates of marketing ideas that are a bit “different”. While there may be some authors that are already implementing these methods as a part of their overall book promotion strategy, these are not widely used and often can make the author stand out in the crowd.

Today’s tactic involves partnering with local bookstores to offer a deal for buyers of your book. There are several local deal sites out there, but the most popular is Groupon. Have you ever heard of them? On their website, they describe themselves as: “…an easy way to get huge discounts while discovering fun activities in your city. Our daily deals consist of restaurants, spas, massages, theaters, hotels, and a whole lot more, in dozens of cities across the country.”

Here’s a sample Groupon:

Groupon Example

How’s this for an idea? You contact a local independent bookstore and ask them about listing your book on consignment. In exchange, you can partner with them (split the cost) of offering a Groupon. A few ideas for the offer can be:

  • Save 50% on your purchase when you buy _______ (insert the title of your book here). You can vary the percentage to you and the store owner/manager’s liking.
  • Get _____ (the name of a popular book) for $5 when you buy _____ (insert the title of your book here). You can vary the money savings to you and the store owner/manager’s liking.
  • Get a gift certificate for $10 off your next purchase of $15 or more when you buy _______ (insert the title of your book here). You can vary the gift certificate amount to you and the store owner/manager’s liking.

These suggestions are just the tip of the iceberg. Be creative, think up some more creative ideas, and (most importantly), share them with us here. Happy marketing!

Self-Publishing Book Review of the Week: Blood Country by Dan Jewell

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if they don’t know about it? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us let the community know about a great book. So, without further adieu, here’s this week’s book review:

Burned: A Tragic Mystery book cover

Blood Country

Dan Jewell

Publisher: Outskirts Press, Inc.

ISBN 9781432765835

Reviewed by: Kam Aures for Rebecca’s Reads

“Dan Jewell’s Blood Country: A Nashville Sideman Mystery begins in January in Nashville. Joe Rose, guitarist and private investigator, receives a call from his ex-wife Patty Hill, an Associate Math Professor at Vanderbilt. Patty had just been talking to her friend Roxanne Hamlin, a country singer, on the phone. Roxanne is trying to leave her husband Vern, also famous in the country music industry, but Vern is not allowing her to leave. Roxanne doesn’t want to involve the police so Patty thinks that Joe may be a good choice to help out.

The domestic situation actually turns into a job opportunity for Joe as he ends up being hired by Vern for a different matter. Vern had received a letter from an anonymous source regarding his father’s murder which happened twenty years prior. In the letter, it is suggested that the man who was accused of killing Vern’s father was not actually the person who committed the crime. So, Joe is sent to investigate and to try to unearth the truth as to who killed King Hamlin.

Jewell does a wonderful job with character development. The individuals we are introduced to throughout the novel are very memorable and intriguing people. The story itself is fast-paced and has many twists and turns. I recommend Blood Country: A Nashville Sideman Mystery for those who enjoy mystery and suspense, particularly those who are also fans of country music as there is quite the focus on the Nashville music scene. I am sure we will see more Nashville Sideman mysteries from Dan Jewell in the future.”

DISCUSSION: Are you trying to obtain book reviews as part of your overall book promotion strategy?

Self-Publishing Book Review of the Week: He Kan’t Kill Your Future by: Sharquent Webster

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if they don’t know about it? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us let the community know about a great book. So, without further adieu, here’s this week’s book review:

Pearl book cover

He Kan’t Kill Your Future

Sharquent Webster

Publisher: Outskirts Press, Inc.

ISBN 9781432764456

Reviewed by: Carol Hoyer, PhD, for Reader Views

“The author has written an excellent book that tells the journey of her life while growing up in South Central Los Angeles. This is not a story that is filled with happiness or love, but one that tells what it is like to grow up in a large family where no one really cares. It is Sharquent’s own story of being abused, neglected, beaten, and living on the streets. Many readers will never know this type of life, but for thousands this is what is normal to them. Did they choose this life? Many will prejudge and say yes. But who among us want to be unloved, neglected, abused and raped?

Sharquent’s father disappeared when she was young. She lived with her mother and nine siblings in a dilapidated house filled with strange people, an older brother who took pleasure in sexually abusing her and her sister and a mother who lived for finding things in the dumpster, including food. When someone you love or think you love leaves you suddenly it seems as if there is no hope. However, with all things that happened to Sharquent and her siblings, their mother continued to believe.

Not doing well in school or even liking it, Sharquent finds fulfillment in other areas: drugs, unsafe sex, stealing and calling jail her home. In addition, she had two children and after they were born she was ready to run back again to the streets to get her high. Even though she found Phillip who actually cared about her, the streets loved her more.

Through watching others hustle, she learned various ways to earn money to get drugs. Mind you now, she had two young children, but really they were a problem. After spending time in jail she was sent to an in-patient program to clean up and learn new skills. But often you can’t teach someone from the streets new skills; they are often very mistrustful and feel they know more than anyone else.

Finally, after many crises, mistrust and just pain, she found people who actually cared about and loved her regardless. The most important thing she found in her life was Jesus. It took some time but she finally surrendered all her anger, drug abuse and revenge and left it in his hands.

From a psychological point of view, this book is many things.

For those in the helping field it gives a clear, unbiased view of what it is like to live a life like this. She is not a flowery writer, just tells it like it is. For those who are at risk or already living this life it is a story of hope. She is my kind of woman.

This is a must read for all those who try to help others in her situation- we will never know all the details but what we do know is that it can happen. It is also for those who want to know how one gets in this type of situation and for those who feel they are better than anyone else.

I would love to use He Kan’t Kill Your Future in my Psychology college classes that I teach and have the students put themselves in the role of Sharquent and then in the role of a helper.”

2 Things that Can REALLY Crush Your Book

If your sales figures are low many times it can be due to faulty or inconsistent marketing. Sometimes you just can’t get the word out to your audience. People are ready to read your book, but they have to know it exists. Ideally, you hire a book marketing consultant or try to “go it alone” and hope that book sales are the result of your efforts.

What happens when you’ve come up with the perfect book promotion strategy but no one is buying the book? Many times you just need to change gears. Maybe the activities you have invested your time into aren’t really reaching your target market. You have to figure out where your target market is “hanging out”, go there, and mingle with them. But, that’s not the purpose of today’s post. Today, we are aiming to reveal the two biggest book crushers. If you feel like you’ve tried everything to get people to purchase your book to no avail, you may need to re-evaluate your book and make sure that you’re not committing either of the following critical errors:

  • A boring cover. Books really are judged by their cover. It’s a cliché we use very often here. However, we can’t stress the importance of that statement enough. A professionally-designed book cover can make you stand heads and shoulders above other books on the market (all other things being equal). A boring (read: template) book cover could mean that your book won’t be seen. In a sea filled with many fishes, you have to stand out. If you don’t, no worm for you!
  • Lack of editing. Have you ever read a book that is filled with errors? Doesn’t it make it much harder to not only read the book but also take the author seriously? That book = your book if you choose not to hire an editor.

Either or both of these can kill your book very early in the game.

What other “book crushers” can you think of?

ABOUT WENDY STETINA:
Wendy Stetina is a sales and marketing professional with over 30 years experience in the printing and publishing industry. Wendy works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; and together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction, or a novelist seeking fame, fortune, and/or personal fulfillment, Wendy Stetina can put you on the right path.

Weekly Wednesday Podcast: Book Video Marketing Essentials/Contest Winner Announced

Today’s topic is: Book Video Marketing Essentials.
A couple of weeks ago, we talked about how to use book video marketing as part of your book promotion strategy. Today, I’m covering what you need in your video a bit more in-depth. You need all of the following:
  • Title
  • Author name
  • Image of book cover
  • Image of author
  • Price (not if it could put buyers off)
  • Availability (Amazon? B&N? Website?)
  • Call to action (put at the end so that it’s the last thing on their mind)
  • Additional creative images/video (trailer)
  • Synopsis (trailer – get your audience interested)
Also, the winner for our “Boost Our Blog Facebook Contest” was chosen. Here’s more about the winning author and her book:

The Veiled Mirror by Christine Frost

Book Title: The Veiled Mirror: The Story of Prince Vlad Dracula’s Lost Love

Author: Christine Frost

Publisher: CreateSpace

Date of Publication: October 22, 2010

 

BUY HERE