Self Publishing Week in Review: 12/25/12

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self publishing industry. This will help you make informed decisions before, during and after the self publishing process, which will lead to a greater self publishing experience. To help you stay current on self publishing topics, simply visit our blog every Tuesday to find out the hottest news in self publishing this week.

Self-Publishing: No Longer Just a Vanity Project

There was a time when self-publishing companies were called vanity presses, and self-publishing authors weren’t taken seriously because they didn’t take the traditional publishing route. This is no longer the case. Now self-publishing authors are hitting bestsellers lists and being reviewed in the New York Times, and they have access to the same professional services as traditionally published authors.

Another First for Self-Publishing

This article talks about self-publishing in 2012. Some of the highlights include self-publishing having $100 million in revenue, numerous authors who were picked up by major publishing houses, and self-publishing books hitting bestselling lists. The real story was about a first for the industry: a self-published book being named to the best-books of the year list of the highly respected and ultra-tough book reviewer for the New York Times, Michiko Kakutani.

Senior Authors Embrace Self-Publishing

This article talks about the popularity of self-publishing among seniors. Many of them want to share their story or finally publish the book they’ve spent their whole lives wanting to write. With the ease and affordability of self-publishing, they are now able to do just that.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Book Sales and Self-Publishing

In my time writing and working in publishing, I’ve interacted with many authors.  As you may imagine, discussion often involves author goals and determining the best publishing options to meet those goals.  Who doesn’t want to sell books?  Some authors have even made poor decisions the first time around; it helps them realize that it is never too late to switch to a better publisher.

Very often I hear the following question: “How many millions of books do you think I will sell?”

My answer is best summarized by this information, which tallies the actual BookScan sales figures for all published books in 2004—a typical year in the publishing industry:

Only 10 books sold a million copies or more.

BookScan is like the TV-ratings for books, and these figures do not track non-bookstore related sales. Far more books are sold outside of the book trade (to book clubs and catalogs, for example).

Some self-publishing options actually open the distribution door to all those venues and more, without the up-front printing costs of off-set printing.  The publishing world is changing and authors are taking advantage.



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