Self-publishing Advice and the Book Doctor

The Book Doctor expounds on usage: “which” verses “that”

Q: In a former column, someone asked for the rule about when to use “which” and when to use “that.” You answered like this:

“I could give you am involved and boring rule, but one quick-and-easy way to remember when to use ‘which’ and when to use ‘that’ is this: If the word can be eliminated, but the following information cannot, you probably mean ‘that.’ If any word can be eliminated, eliminate it and write tight. (Example: I told Jan that I liked fish. Better: I told Jan I liked fish.) On the other hand, if you have the urge to put a comma in front of it, you probably mean ‘which’ (Example: The fish, which had been caught three days earlier, had a distinct odor.)

This isn’t a rule on when to use “that,” it’s a rule that eliminates the use of “that” from all writing!

A: Thank you for your reply, but I am tempted to say: “That is simply not true!” Look at these examples:

The shoe found in that corner was the clue to the murder.
The fact that she was always late did not mean she did not care.

I stand by my original statement that (!) words that (!) are unnecessary should be deleted. Writers who keep their writing pithy eliminate unnecessary words and employ powerful ones.

Keep me on my toes, though. I like it.

Bobbie Christmas, book doctor, author of Write In Style (Union Square Publishing), and owner of Zebra Communications, will answer your questions, too. Send them to Bobbie@zebraeditor.com. Read more “Ask the Book Doctor” questions and answers at http://www.zebraeditor.com.



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Self-Published Book Review of the Week: Looking for Closure

Looking for Closure: The Theresa Ferrara Story

by Maria Steward

This self-published book was recently reviewed by Rebecca’s Reads:

For anyone that loves a great mystery “Looking for Closure” will keep the pages turning. The story of Theresa Ferrara is one shrouding in confusion & intrigue. A beautiful, young beautician goes out to make some fast money on a February day without her coat or keys and disappears into oblivion. Her niece (author Maria Stewart) discovers that the woman she thought she was best friends with was leading a double life. Could she really have had information on the notorious Lufthansa Heist? Was she an informant for the cops? Could it have been the FBI that whisked her away into Witness Protection Program?

For over 20 years Maria Stewart tried to put the pieces together of what happened that afternoon. They had found partial remains and were told that it was her aunt but they were never sure. The pieces of the puzzle are scattered and Maria along with help from friends and family are determined to sort it out.

The ending of the book was not what I was expecting as all the evidence leads us down a road only to find that even with the answers handed to us, we still have no closure. I can only imagine how the family is dealing with all the information they have acquired. I believe there is much that the family still doesn’t know and may not ever find out.

I was very impressed with Maria Stewart and how she pulls everything together for the reader. I was engrossed in “Looking For Closure” from the beginning and finished in an evening. However, die hard readers must keep in mind this is the author’s first book and it was a bit choppy. She often repeats herself, sometimes using the exact same wording which makes it a bit of a rough start. However, she chronicles the story beautifully and does not add fluff just to take up pages. Her insertion of actual articles that give credence to her true crime tale only make the story more compelling.

Looking for Closure: The Theresa Ferrara Story
Maria Steward
Outskirts Press, Inc (2009)
ISBN 9781432730260
Reviewed by Melissa Koltes for RebeccasReads (10/09)

For more information or to order the book, visit the author’s webpage: www.outskirtspress.com/lookingforclosure


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Author Value in Self-publishing

Self-publishing exists. It’s not right for everyone, and the only option for some. For many like former Yankee pitcher, Fritz Peterson, self-publishing is the way to go.

Peterson’s 2009 publication, Mickey Mantle is Going to Heaven recounts baseball and humor in a light applicable to readers of all generations. You may recall the rather shocking news Peterson and fellow pitcher Mike Kekich made in the early 70’s. Check out this interview in which Peterson discusses his desire to self-publish in order to keep 100% of his content rights and preserve the essence of his story and message.


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Pricing Advantages in Self-publishing

Last week we discussed book pricing among the biggest advantages in self-publishing.  Book pricing can actually be more complicated that it would appear on the outset, and worth discussing in a bit more length.  Let’s start with trade discount.

The “trade discount” is the percentage of your retail price that you offer to the publishing trade for distributing your book to retailers. The “publishing trade” consists of wholesalers, distributors, and retailers—not your publisher. Everyone involved with your book after the publisher all the way to the reader falls into the “publishing trade” circle, and they all take a piece of the trade discount.

Obviously, the larger the trade discount, the more money there is to split up among the parties involved. Standard trade discounts range from 50% – 70%.

Most publishing companies do not offer any information about their trade discounting policies up-front, nor do they give the author any say in the matter.

Look for a publisher that offers authors the flexibility of setting your trade discount from 0% – 55%. A 55% trade discount will result in an industry standard 40% retail margin, which is what a typical book retailer seeks when considering whether or not to order a book. So in addition to availability on Amazon.com, Barnes & Noble’s website, Borders.com, and the many other sales channels—your book can have the retail margin that bookstores and chains are looking for.

 

Cheers!

 

Karl Schroeder