In-House vs. Third Party Illustrators for Book Covers

Children’s authors already know the importance of a great graphic artists, but even authors who write for older audiences need to understand the importance of a great artist and how to find one. While your book may not be filled with graphics, there is one image that can make or break your book’s success — your cover.

A great graphic artist will help you great a custom book cover that catches readers’ attention, demonstrates your professionalism as an author, and represents the essence of your book. By using a generic cover or a poorly created one, you may send your readers a negative message about your work and they may be less intrigued to buy and read it. Because a graphic artist is so important to the success of your book, you need to make sure you hire a talented, trustworthy one.

Before hiring a graphic artist, understand that there are two types of custom covers:

1)      A custom cover –created by a professional graphic artist

2)      An illustrated custom cover – The illustration is created by a professional illustrator and then that illustration is used in a custom cover design created by the professional graphic artist.

It is helpful to know which type of cover you’d like for your book before hiring a graphic artist. Another important decision is whether to use a third party graphic artist or an in-house graphic artist. Using a third party artist can be more expensive and complicated to work with.

It is important to know . . .

  • Some third-party graphic artists require you to share a portion of your royalties. This creates an ongoing cost instead of a one-time fee for the service.
  • You need to know what the trim size of your book is prior to the artist beginning work.
  • The graphic artist needs to know specifications about bleed and gutters for the self-publisher being used.
  • You should arrange for the graphic artist to provide high-resolution image files, not just hardcopies.
  • Be sure to get a written contract.

If this sounds like a headache, there is an easier way. Instead of hiring a third-party graphic artist, you could hire an artist through your self-publishing company. To learn more about hiring a graphic artist from your self-publishing company, contact a representative at your publishing company.

ABOUT JODEE THAYER: With over 25 years of experience in sales and management, Jodee Thayer works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps, publishing consultants and marketing professionals; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams and on assisting authors with marketing and promoting their book once published. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

Friday Conversations With A Self-Publishing Writer 1/17/14

HEADLINES…

When turning the pages of a popular magazine recently, I found myself reading only the headlines of each story.  If the wording didn’t capture my attention, I quickly moved to the next.  My time—even though it was time set aside for a specific appointment—was still valuable.  I didn’t want it wasted.  However, in short order, I found myself thanking the journalists for writing such clean, concise headlines.  The career of nonfiction writing is challenging, worthwhile and rewarding.

So it is that I offer my nonfiction author friends a reminder of the useful steps in creating their manuscripts.

The basic rules of journalism always apply:

  1. Use standard English spelling, punctuation and grammar while telling the reader Who, What, Where, When, Why and How.
  2. Get the facts, statistics and spelling of names and places RIGHT.
  3. KNOW the main point.  If you can’t express it in 25 words or less, you don’t have a clear/basic handle on what you’re writing.   Be short, concise, and clear in your sentence, paragraph and article length—unless asked to “expand.”
  4. Stay as objective as humanly possible.  An impartial, detached perspective will not only allow you to write excellent nonfiction following all the above criteria, it will also protect you from being damaged by the realities.
  5. ALWAYS WRITE THE TRUTH, to the best of your ability.  A writer—every writer—has an obligation to their readers to tell the unfiltered, untainted truth.

In 2011, Craig Silverman—award-winning author and journalist—wrote more about the challenges of journalistic, nonfiction writing in this Tweet and Re-tweet world.  Published in the Columbia Journalism Review, I share some of his insights and excellent advice:

  1. “Silverman’s Law of Incorrect Tweets:” WARNING!  A piece of misinformation is much more appealing than the correction, and people are inclined to re-tweet false “news” while ignoring the corrected info.  IF you are a writer who consistently has to “edit” already printed material, that reputation will follow you.
  2. Research your “sources.”  Every “source” will have their own spin on the event and/or topic.  Some will even falsify statements.  The quality and diversity of sources is hugely important, so make the effort to find the best sources (plural) possible.
  3. VERIFY before dissemination.  Apply the discipline of verification to everything you gather. Never hesitate to correct something you’ve written.  Ignoring it or refusing to make the correct has the potential to cause far greater damage than a writer’s moment of embarrassment.
  4. If a story seems to be “too good to be true”—a real scoop—it probably is.  Writers are often fooled because we want a story to be true, and we want to write about it.  Go back to the basics—and VERIFY!
  5. Don’t fear failure—let it instruct you!  Once the slam to the ego quits hurting and the anger subsides, a valuable lesson can be seen.  That’s how you stop making the same mistakes, how you get better.

There you have it.  “Easy-Peasy.”  NOT!  Some writers love research and being that private investigator.  However, most need support.  Where “two are better than one,” many eyes on a manuscript are even better.  There is a self-publishing team out there for you—one that is just the perfect match to support your project—get it published and IN the hands of your readers.

Royalene ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.

Weekly Self-Published Book Review: Carbavoid

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review by Midwest Book Review:

 the fuel for the future

Carbavoid

Cindy Fleck Howlett

Publisher: Outskirts Press

ISBN: 9781432769017

A body is a finely tuned machine, and it takes fuel to keep it running well. “Carbavoid: The Fuel for the Future” is a health guide for optimizing one’s diet with good wisdom on how to deal with a diet well and how to use one’s diet with efficiency. With a focus on preventing diabetes and when it’s appropriate to be paranoid of sugar and fat, “Carbavoid” is a sage and much recommended read for those pursuing greater health.

Top 10 Posts from 2013

Is self-publishing a book on your 2014 to-do list? If so, I’ve gathered the top self-publishing advice and news from 2013 to help you get started on your 2014 writing projects. These articles proved to be helpful to writers publishing in the past year, and I’m sure they will be helpful to you too. Here are the top 10 self-publishing posts from 2013.

1. Top 5 Customer Service Characteristics of High Quality Self-Publishing Companies

Choosing a self-publishing company is an important decision. This article discusses five characteristics to look for to ensure that you choose a high quality self-publishing company.

2. Quick Start Guide to Marketing Your Kindle eBooks Like a Pro!

This must read article discusses the differences between marketing an ebook and marketing a print book as well the mistakes that some authors make when marketing their Kindle ebooks.

3. How Much Do Self-Published Authors Make Per Year?

How much income self-publishing authors earn is always a common question among those considering self-publishing. This article provides an honest answer about the income you can expect as a self-published author.

4. Espresso Book Machines Offer Self-Publishing Authors a Jolt in Sales

It is amazing how much the publishing industry as changed over the past few years. Espresso book machines are book vending machines that produce a paperback copy of your selection on the spot. The way they work and how they are changing the way people get books is fascinating.

5. Should You Pay for a Book Review

Book reviews are a great way for self-publishing authors to market their book and increase their credibility. This article discusses why paying for book reviews is actually a great idea.

6. Self Publishing Authors Beware: Cheaper Isn’t Always Better

Many self-publishing authors are looking for ways to publish their books while sticking to a budget. While there are ways to cut costs and save money, this article explains why cheaper isn’t always better.

7. Top 5 Considerations for Effectively Pricing Your Self-Publishing Book

Book pricing is always a hot topic among self-publishing authors. This article helps you determine a pricing strategy that is appropriate for your book.

8. Color Printing vs. Black and White Printing…What is the Difference?

This article discusses the difference between color printing and black and white printing. It also explains how these options compare to those offered by traditional publishers and what options are available to authors of long manuscripts.

9. Compare CreateSpace and Outskirts Press Self Publishing Packages

Choosing a self-publishing company can seem like a daunting task because it is difficult to make an apple-to-apple comparison. Each company offers different services and packages. This article provides an honest comparison between two popular publishing packages available through CreateSpace and Outskirts Press.

10. Copyright and Copywrite in Self-Publishing

Copyright is a confusing topic for many authors. This article explains basic copyright laws and what you need to do to protect your work.

I’d love to know, what is your favorite self-publishing post from 2013?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Self-Publishing Week in Review: 1/14/14

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Tuesday to find out the hottest news.

5 Key Trends in Self-Publishing for 2014

This article covers some of the top self-publishing news from 2013 that will continue to impact publishing in 2014. Trends include e-book subscription services, interior design templates, and more. This is a must read for self-publishing authors.

How Hybrid Publishers Innovate To Succeed

This Forbes article talks about the new player that has entered the publishing game over the last couple of years: hybrid publishers. This article explains how hybrid publishers compare to traditional and self-publishing companies. This is a must read for anyone publishing a book, since it is essential that writers are aware of all their publishing options.

Self-Publishing: It Takes a Village

This articles tells you what you need to know before self-publishing. It offers a look into the author’s self-publishing experience and shares tips for other authors. It is a must read for self-publishing authors.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.