Professional Copyediting is a Self-Publishing Must-Do

Many authors ask me questions like “Do I really need to hire an editor?” and “I had my friend who is an English teacher read it. That counts as editing, right?” While having friends, family, colleagues, and even your writing group is a great way to get feedback on your manuscript, it does not replace the need for a professional copyedit.

Many services offered by self-publishing companies could be considered optional depending on your goals and personal skills. Copyediting is not one of those services I consider “optional;” authors who want their work to polished and professional must hire a professional copyeditor.

So how is a copyedit different than having trusted friends and family read your book?

1) Copyediting requires special skills.

Even friends who are writers or teachers probably don’t have the training necessary to perform a quality edit. (Unless you happen to be friends with a copyeditor.) Copyediting is different than proofreading. The copyeditor doesn’t just look for obvious spelling and grammar mistakes. He or she also corrects style issues, picks up on inconsistencies, and corrects less obvious mistakes.

2) They can look at your work objectively.

Writers who self-edit their work often miss mistakes and inconsistencies because they are too attached to the story. They know what they are saying, so they don’t read through the eyes of a reader who doesn’t know the story. Similarly, friends and family may be afraid of hurting your feelings or be to proud of your work to review it objectively. Copyeditors don’t have a personal attachment to your story and review the manuscript as a professional rather than a friend.

Before you hire a copyeditor, it important to remember these tips:

  • Proofread and spell-check your work before sending it to an editor.
  • Remember that editors are human and many work with about a 5% margin of error.
  • There are different levels of editing intensity: basic, moderate, and extensive. (Basic copyediting typically catches about 70% of errors in a manuscript.)
  • As a self-publishing author, don’t focus on what the editor didn’t find, but rather what was found.
  • Review your manuscript again after you receive it from the editor to check for errors they may have missed.

While copyediting won’t make your book flawless, it will substantially increase the quality and professionalism of your book.

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

Friday Conversations With A Self-Publishing Writer 5/16/14

BET THAT OLD TREE COULD TELL A FEW TALES

When working with a neighbor recently, trying to find a different way to write his memoirs, we sat in his comfortable dining room with old photos and memorabilia laid out in front of us.  I brought the coffee that day and the pause in our conversation gave us both a moment to think.  Then he said the most amazing thing:  “I bet that old tree out there could write this book better than I can.”  The fact that he just stated simmered in me for a minute or two; then I turned the page of my yellow tablet and we began again.

Did you plant that tree, or was it already here when you moved in?  “Oh, I planted it the very same week we finished unpacking.  That was 56 years ago.”  And so we began, the memorable pieces of his life following the growth rings of that that old tree.  “The Tree Nursery people told me it was a fast growing, hardy tree,” he continued.  “Just two years into its growth—the year our first child was born—there was a very heavy, wet, deep snow storm.  The branches were just leafing out, so the snow weighed them down; seemed like every time I changed a diaper, I also ran outside to knock the snow off that tree.  It had to be protected, too.”

EVERY individual has a unique and wonderful story to tell, and finding the right platform (the right storyline) to help them develop it is an important part of a ghostwriter’s job.  Here are a few of the useful “hooks,” I’ve found over the years.

  • “Mom! What’s for lunch?” If the memoir writer has mentioned different restaurants or types of food multiple times during your conversations, consider triggering his “life’s memories” by the meals he enjoyed: family gatherings (turkey and gravy), birthdays (chocolate cake with extra frosting), special snacks after school (cookies and milk).
  • “I just got a new IPad! Isn’t it great!” This memoir writer is technologically savvy. That tells me there is a tech-history in her life. Asking about the first radio she had, or the first TV she watched is fertile territory for triggering life-memories around each of those inventions, and so grows the story.
  • “Is that an autographed photo of President Regan?” If your ghostwriting client has a lot of photos displayed, look for a hidden theme. Of course, you’ll see the obvious family photos—those cherished family members are the reason this lady wants to write her memoirs. However, if there are several patriotic photos in plain view, talking about those can open some surprising doors.
  • “Where did all those blue ribbons come from?” Ah, this person holds a whole lot of memories about how those ribbons were won. The process of winning them didn’t just happen. The people, places, events surrounding each one will bring out an excellent framework for building this unique person’s life story.

There is great joy in working with folks who want to share their memories and pass their unique legacy forward.  THEN, when all the stories are in place, there is a special joy in seeing it IN PRINT.  I always share my experiences of self-publishing with my clients.  Even if they want only a few books (for children, grandchildren, great grandchildren), the print-on-demand self-publishing arena is a wonderful opportunity to have their memoirs printed in a beautiful format that becomes a treasured keepsake.  So it is that I encourage everyone:  “Don’t just think about writing your memoir, DO IT!”

Royalene ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.

Weekly Self-Published Book Review: No Work and All Play

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review by Midwest Book Review:

 No Work and All Play

No Work and All Play

Roger Wagner

Publisher: Outskirts Press

ISBN: 9781432777241

In the seedy business of casinos, one never truly knows what to expect. “No Work and All Play: Audacious Chronicles of a Casino Boss” is a chronicle of Roger Wagner and his long history in the hotel casino industry, where he worked closely with all sorts, from the clean cut business men to the seedy Mob types. Offering a unique perspective into the goliath of the gambling business, “No Work and All Play” is a remarkable and recommended read, not to be missed.

 

Paid Review Services, Are They Worth It?

Books reviews are very important in the publishing industry, especially for new and self-published authors. Book reviews help authors promote their work and increase their credibility. In the highly competitive publishing industry, the success of your book depends on positive reviews.

A book published by an unknown author has little chance of gaining attention, while the same book (and the same “unknown” author) with a number of positive reviews can begin to gain momentum.  Those positive reviews can help persuade potential new readers to buy the book and the word-of-mouth continues.

So how do you get reviews?

You can start with friends and colleagues. Just be sure to encourage them to be honest in their reviews. Readers won’t be convinced to read your book just because your mom thinks you are amazing.

Next, there are some free review services where you can send a copy of your book.  These services are a great resource; however, because they are free, the reviewers get inundated with books and can’t review every book they receive.  Their services can also take several months and the reviews are not guaranteed to be good.

In addition to free review services, there are some services available where you can pay to be guaranteed a review.  That said, the review is still not guaranteed to be good, but if you are confident in your book (which you should be, after all you wrote and published it!), you shouldn’t need to worry about that.

Here are three pay-for-review services you can start with:

BLUE INK REVIEW

Standard Review is $395 for the review to be completed in 7-9 weeks.

Fast Track Review is $495 for the review to be completed in 4-5 weeks.

BlueInk considers for review any book that has been published (self-published and indie published).  They review e-books, on-demand books, printed books in any format, English translations and English-language submissions from outside the United States, as well as galleys. They do not review manuscripts pre-publication.

FOREWORD CLARION REVIEW

The cost is $305 and turnaround time is 6-8 weeks.

Open to all books and publishers, Clarion promises an objective 400 – 500 word review/critique with a quick six to eight week turnaround. The review will be posted on the ForeWord website (if the publisher desires), licensed to the three top wholesale databases, and made available to the book’s publisher. This service is ideal for books that haven’t received review attention elsewhere.

KIRKUS INDIE REVIEW

Standard review is completed in 7-9 weeks for $425.

Express review is completed in 3-4 weeks for $575.

The Kirkus Indie program gives independent authors a chance to obtain an unbiased, professional review of their work, written in the same format as a traditional Kirkus review. A book review can be an essential and powerful tool for promoting your book to literary agents, traditional publishing houses, booksellers, and, most importantly, potential readers.

I’d love to know, have you used a paid review service? How was the experience?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Self-Publishing Week in Review: 5/13/14

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Tuesday to find out the hottest news.

 Q&A: IBPA Director Angela Bole on Self-Publishing and the Digital Future

In this article, executive director of the Independent Book Publishers Association (IBPA) Angela Bole speaks with Digital Book World about her plans for IBPA and how independent presses, self-published authors and digital natives are all reshaping the marketplace.

Kiera Cass on Publishing, Social Media, & Ending ‘The Selection’ Trilogy

Young adult writer Kiera Cass is the author of the trilogy The Selection. The final book, The One, was released on May 6th. In this interview, Cass discusses the differences between self-publishing and working with a traditional publisher, writing, and more.

Outskirts Press Reveals Top 10 Best Selling Books in Self-Publishing for March 2014

Outskirts Press announced its top ten titles for March. It is a good idea to read other successful self-published books to gain useful insight into what works and doesn’t work and to help you improve your own writing.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.