Alternative Marketing Methods, Book Marketing, Book Promotion, Book Promotion Strategy, Kelly Speaks, Marketing Your Self-Published Book, Networking, Self-Publishing, Social Media Marketing

Navigating the Network | The Art of Self Promotion (part III)

Three weeks ago, I sketched out a few of the challenges facing self published authors looking to build their brands in the digital marketplace, and I made specific note of how great social networks can be as tools of self promotion.  Last time I blogged, I looked at the second and third of my top five points to keep in mind regarding self promotion, and recommended cultivating your physical network as well as developing physical promotional materials.  This week, I’m going to wrap up my top five points with a few words that count both as caution and encouragement––simultaneously!

To get right to the point:

4. Self promotion of any kind takes time.  And energy.  And constant attention.

Perhaps this is my caveat.  As I mentioned earlier, you’re not just in the business of self-promotion––as someone who’s interested in self-promotion, you’re actually in the business of writing.  So when weighing the pros and cons of starting a Twitter account or creating a blog on Tumblr specifically with the goal of promoting your book, consider the learning curve.  Consider the fact that the time it takes to establish a presence and reach your audience through social networks is directly proportional to how much time you put in, and that there’s a considerable element of pure luck involved.  Most tweets languish in the ether unread, and most Tumblr posts are not reflagged, and most Facebook followers are dormant, or run by bots.  So while all of these networks have potential to launch you into instant and global success, they are often high-maintenance and low-reward.  And they are habit-forming. 

As with all other forms of promotion, you must be deliberate about your use of social networks, carving out time on a regular basis to devote to building your brand.  Thirty minutes a day, three days a week, or every day during your fifteen-minute break between work shifts––whatever it takes, but not much more.  Because let’s face it: As someone who’s interested in self-publishing, you have other things to do.  You need to not just leave time for the other facets of your life––writing, working a job, working three jobs, family, and so on––but be able to throw yourself into them with passion and energy.

5. Everything changes.

If the rise of self-publishing and the ebook has demonstrated anything about the publishing industry, it’s that nothing can stand still for long.  This may be a disquieting fact for traditional publishing and the markets that rely on it, but opening up one’s options to change can also be a diversifying, enriching, and rewarding experience.  The digital and self-publishing revolutions are beginning to reach maturity, but on the whole they’re keeping a weather eye out for new changes, and new opportunities.  Perhaps the most key feature for success in self-publishing (and self-promotion) is a willingness to take advantage of them.  Keep asking questions.  Figure out what options work for you, and what feels comfortable for you, and what is too frustrating or too complicated or taking too much time––and adjust your daily practices as necessary.  Keep interrogating your options.  If a new technology becomes available, or a new acquaintance walks into your life, or a new story drops into your mind, don’t hold back.  After all, this is a business built on dreams.

This was just a primer!  You can find the first and second posts of this series here and here.  Check back every Wednesday to read more about the art of self promotion.  Over the coming weeks, I’ll be diving deeper into the how-to details of managing both social and physical networks.  If you have a question about any of these tools for self promotion, would like to hear from me about something specific, or have other big news to share, please comment below!

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.
Kelly Speaks, Self-Publishing Week in Review

Self-Publishing Week in Review: 10/14/14

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Tuesday to find out the hottest news.

 How a Bestselling Author Revived Her Career by Self-Publishing 

New York Times bestselling author Eileen Goudge has written 32 novels, sold over a million copies, and been translated into 22 languages. But you won’t find her next novel in a publisher’s catalog: she’s doing it herself. This is an interesting read for all authors.

The Next Wave of Tech Change | Self-Publishing & Libraries

This article discusses how the publishing industry has changed and what it means for libraries and self-publishing. It is a fascinating read for all authors.

Self-Publishing Maturing, Up 17% Last Year in the U.S.

The self-publishing market is entering a new stage of maturity after an initial boom several years ago, according to Bowker’s latest analysis of ISBN registrations in the U.S. from 2008 through 2013. Not all self-published authors obtain ISBNs for their work, but among those that have done so, the number of ISBNs registered in 2013 rose nearly 17% from the previous year. Be sure to check out the full article for more self-publishing statistics.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.
Jodee Speaks

Why Authors Are Scared to Self-Publish

Happy October, everyone! In honor of this month, I’ll be sharing Halloween-themed posts each week. Be sure to check out last week’s post about spooky self-publishing statistics. This week, I’ll talk about the haunting thoughts that keep some authors from self-publishing and share why you shouldn’t be scared of this publishing option.

1) The fear of not being taken seriously.

There was a time when self-publishing authors weren’t taken seriously. People referred to self-publishing as vanity publishing, but today, self-publishing is changing the publishing industry. Self-published authors have the opportunity to gain the same credibility and success as traditionally published authors. Many of them earn spots on prestigious lists such as NY Times Bestsellers lists, earn a lucrative income, and win various rewards and other recognitions. If you are willing to make your book professional, you can be taken seriously as a self-published author.

2) The fear of failure.

Some people associate self-publishing with low book sales and income. This is not accurate. It is important to remember that everyone has a different definition of success. Many self-publishing authors don’t publish with the goal of fame and fortune. They might create a book to share with family, or they may simply want to see their story in print and never worry about actually selling it. For these authors, yes, sales and revenue may be low, but there are also countless other self-published authors who strive to be profitable and who successfully do so. The key to self-publishing success is defining your goals and creating a marketing and promotion plan that will help you achieve those goals.

3) The fear of the process.

Self-publishing can seem a little overwhelming. You will be responsible for making a variety of decisions, including cover design, editing, promotion, and pricing. While control is what brings many people to self-publishing, it can feel a little overwhelming to some. Don’t let the process scare you. A good self-publishing company will have a wonderful team to guide you through the process and help you make the best decisions for your project. While you are in control, you are not alone.

I’d love to know, why are you scared of self-publishing?

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.
Conversations with a Self-Publishing Writer, Royalene Speaks, Uncategorized

Friday Conversations With A Self-Publishing Writer 10/10/14

PERSONAL THOUGHTS…

In my previous blog entry I spoke about the concept of allowing the writer within us to move beyond “empathy” (concerning other authors) and look for the insights we can discover from their lives.  Well, in the past several days, I’ve been plopped is circumstances that gave me yet another perspective with new opportunities to do just that—take those thought-walks in someone else’s work-boots and experience new insights. My husband was hospitalized for knee-replacement surgery—which went well. However, there were some unexpected complications.  (He’s doing much better today, is out of the hospital and in rehab for which we are so thankful!)  Today is my first day back at the computer for any length of time.  It feels good!

I’m one of those sit-beside-the-hospital-bed types of people and I actually have a “go bag” that contains sealed eating utensils, packages of Kleenex, pens, a notebook and (of course) reading materials.  As my husband and I visited last night, he mentioned that one of the hospital’s housekeeping staff asked him about the books we were reading.  Several of the nurses and CNA’s had also commented about our selection of books.  During those conversations we all learned a little more about each other—seeing each other for the uniquely individual people we are—AND CONNECTING with the BOOKS, their authors, and the concepts (insights) presented within them.

My husband and I are daily readers of a little book titled: JESUS CALLING.  Yep, it’s written by a Christian—Sarah Young—which I hope won’t discourage you from reading it.  Her example to writers of all genres is incalculable.  She and her husband live in Perth, Western Australia, often called the most isolated city in the world.  Sarah also experiences the physical challenges of ongoing battles with ill health.  However, she IS A WRITER, and an encourager, and the combination of those two elements keep her at the computer.  In one interview she said: “I am convinced that if I had been healthier I would not have been able to write this book.  It chronicles my journey from discouragement to hope.  There seems to be a sense of hopelessness creeping into many people’s mindsets as they look at problems in their lives and in world events.  But Hope is available—no matter what is happening around us.”

The other book I was reading—while sitting in that “comfortable” guest chair—is ONE NATION: What We Can All Do To Save America’s Future by Ben Carson.  One of our daughter’s gave us her copy knowing how concerned we are about our USA, and our efforts to keep informed.  I haven’t finished the book yet, but each chapter has offered me insight, perspective and encouragement.  If you don’t know this author’s “story,” you’re missing out, because he is not only an example of overcoming poverty, but of overcoming outburst-anger issues and low self-esteem.  So many authors throughout history have dealt with such issues and fallen prey to them.  Mr. Carson demonstrates the multi-ladder-steps to personal, community, career and national success.  I am now excited to read ALL his BOOKS.

And so it can be for you! Readers will be excited to bring your books into their homes and share them with everyone they know.  Of course, you must write them—and get them published!  There is no time like TODAY to do it!

Royalene ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.
Self-Publishing Book Review of the Week

Weekly Self-Published Book Review:Hemau

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review by Midwest Book Review:

 hemau

Hemau

Sean Furey

Publisher: Outskirts Press

ISBN: 9781432784577

Drawn directly from the author’s personal experiences, Hemau is an eye-popping military memoir that turns the reader’s expectations upside-down. Written with dry wit and biting insight, Hemau paints a much darker, more tangled, and ultimately more nerve-wracking picture of the people who defend America than Uncle Sam’s recruitment posters would have one believe. Not for the faint of heart, Hemau is a sharp-edged indictment of deadly force in mindsets unfit to hold it, and utterly compelling from cover to cover.