Writing an “Elevator Speech” for Your Book

If you were asked to log on to Twitter and describe your book in 140 characters or less, could you do it?

It’s time that authors come up with quick descriptions for their book that can be used on social networks and in general conversation — think of it as your “elevator speech”.

The good thing about a well-crafted “elevator speech” is that you can easily hook your audience into wanting to know more about your book.

For example, budding author Cooper Gallegos uses the following to describe his book: “Road kill, arson, murder and abandonment. Welcome to Goat’s Corner where Velma, the waterhauler holds everyone hostage in a landscape of suspicion and resentment.” The words alone are strong enough to draw in potential readers.

According to the Indiana University Teaching Handbook, the average attention span of adults is 15 – 20 minutes. This refers to both forced attention and voluntary attention. If you are trying to capture an adult that has no reason to listen to you, you have much less time to keep them interested. Thus, the shorter time you spend describing your book, the greater the likelihood of reaching them.

Have you come up with your “elevator speech”? If not, keep your eyes peeled to our Facebook and Twitter pages to participate in our Weekly Writing Challenges. These can help you step out of your comfort zone and write brief useful descriptions for your book, main characters, etc.

Weekly Wednesday Podcast: Book Video Marketing Essentials/Contest Winner Announced

Today’s topic is: Book Video Marketing Essentials.
A couple of weeks ago, we talked about how to use book video marketing as part of your book promotion strategy. Today, I’m covering what you need in your video a bit more in-depth. You need all of the following:
  • Title
  • Author name
  • Image of book cover
  • Image of author
  • Price (not if it could put buyers off)
  • Availability (Amazon? B&N? Website?)
  • Call to action (put at the end so that it’s the last thing on their mind)
  • Additional creative images/video (trailer)
  • Synopsis (trailer – get your audience interested)
Also, the winner for our “Boost Our Blog Facebook Contest” was chosen. Here’s more about the winning author and her book:

The Veiled Mirror by Christine Frost

Book Title: The Veiled Mirror: The Story of Prince Vlad Dracula’s Lost Love

Author: Christine Frost

Publisher: CreateSpace

Date of Publication: October 22, 2010

 

BUY HERE

Self-Publishing Book Review of the Week: Pearl by Darlene Cox

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if they don’t know about it? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us let the community know about a great book. So, without further adieu, here’s this week’s book review:

Pearl book cover

Pearl A Life Too Short: A Death Too Long

Darlene Cox

Publisher: Outskirts Press, Inc.

ISBN 9781432766368

Reviewed by: Midwest Book Review

Pearl is Darlene Cox’s third self-published novel. Other books written are A Little Bit of Larceny and Web of Deceit. A fourth novel will be out in November 2011 and is the sequel to Web of Deceit.

Faircloth, Virginia was a small and peaceful town where everyone knew and trusted each other, so it seemed, until a young beautiful woman was found by two young boys beaten to death in Jacobs Gully partially buried under a pile of leaves. Her name was Pearl and she was 28 years old. Possible suspects in her murder would prove to be many. Faircloth’s Sheriff Atherton and his small staff of deputies would have their hands full.

Pearl was a free-spirited woman who was married to a much older man who owned a Cadillac dealership and she was well taken care of by him. She drove around often at night in her Cadillac convertible with the top down, hair blowing in the wind, anytime and anyplace she felt like it often speeding down the highway. The authorities were perplexed about her death. They wondered if she may have had a flat tire and someone gave her a lift, or maybe she picked up a hitchhiker. She was a kind person and they figured she might have known her killer.

The investigation is most intriguing as the cast of characters lure you into the plot keeping you guessing as the clues unfold.

In addition, to the brutal death of Pearl, the charred remains of an unknown young woman were found in an abandoned house adding more suspense, more secrets, and more questions. The story gets complicated, picks up speed, and authorities believe these two murders may be connected as many townspeople became suspect.

For a small town, the investigation was an exhausting task with only a few deputies and a medical examiner’s office. The search for the murder weapon that killed Pearl had been determined to be a small rock with possible blood splatters on it that would become a grueling chore to find in the woods surrounding the crime area. And, the medical examiner was a well-known drinker who would be too slow in giving the results of his findings regarding the DNA and autopsy reports. Onlooker’s footprints and tire tracks ruined valuable evidence that could have been helpful to the forensic team. Hours and hours were spent on the road and in the woods looking for a bloody rock and Pearl’s Cadillac which had been missing since the day she died. Most interesting, her car was a valuable clue needed to help solve the crime.

To add to the mysteries, a third woman was found on the shoulder of the highway badly beaten and left in a ‘catatonic state.’ The plot gets murky and leads become dead ends.

Darlene Cox has once again created a classic “who done-it” tale pulling the reader along guessing at every turn, with a surprise ending. This book is highly recommended.

DISCUSSION: Are you trying to obtain book reviews as part of your overall book promotion strategy?

Your Book WILL Be Judged by Its Cover

Today’s post is by publishing industry expert, Cheri Breeding.

Readers will judge your book by its cover — and quickly. Statistics show that the average person will decide to buy your book within 8 seconds of  seeing your cover. That’s an expensive piece of real estate! It helps you get noticed and is usually directly correlated to sales success.

My book is well-written and packed with intriguing content. Doesn’t that count for something? Of course, but if no one ever sees your book’s content because of a boring cover, how much will that help your sales? Have you ever heard the old saying “a picture is worth a thousand words”? This is especially true for books. Your cover should be 10x better than the content on the inside. So, if you have AMAZING content, you must have an EXTRAORDINARY book cover.

To put it in another perspective — when you go shopping for clothes, how do you pick what to wear? Do you pick the best-looking shirt? Or, do you blindly choose a shirt off the rack irregardless of looks? If you’re like most people, you choose based on aesthetics. This example was about clothes, but books are no different. People are drawn to things they find attractive. There’s very little attraction to a Plain-Jane cover. People like to see pictures and text intertwined in a visually pleasing way. Some books can get away with text only covers, but the layout must be creative in some way to get people to read it.

If you saw the two covers below (for children’s books), which would you choose to find out more about?

One Wacky Wasp book cover

If you’re like most people, you chose the top book. Don’t you see just how important a “pretty” cover is to your book sales?

A professionally-designed cover is important for online sales, but even more important if you plan to “sell” your book to the brick-and-mortar booksellers. A buyer will also apply the 8 second rule to your book before making the decision to purchase it. They see many books every day. If yours doesn’t stand out, they likely won’t be interested.

Getting a custom cover design is expensive! What if I can’t afford to pay for it? Maybe now is not the best time to publish your book. Continue saving and set aside enough money to do it right the first time. That way, you won’t have any regrets later. Think of your cover design as an early investment in your book promotion strategy as a lame design can affect the overall “saleability” of the book.

DISCUSSION: Did you pass on a professionally designed book cover? How do you think you think your sales have been affected?

Cheri Breeding ABOUT CHERI BREEDING:
Since 2005 Cheri Breeding has been working as the Director of Production for Outskirts Press. In that time, she has been an instrumental component of every aspect of the Production Department, performing the roles of an Author Representative, Book Designer, Customer Service Representative, Title Production Supervisor, Production Manager and, Director of Production. She brings all that experience and knowledge, along with an unparalleled customer-service focus, to help self-publishing authors reach high-quality book publication more efficiently, professionally, and affordably.