It’s Time to Enter the Readers Favorite Awards!

Who: You, your book, and the Readers Favorite Award judges

What: Readers Favorite Awards

When: June 1, 2011 (Deadline)

Where: Readers Favorite Website

Why: “Book Awards grab the attention of book stores, publishers, libraries, and readers, which can translate into increased sales. You can refer to your book as an “Award Winning Book” and you as an “Award Winning Author” on your book cover, website, and all other marketing materials. You can add your Award Sticker to existing copies of your book, or incorporate a digital image of it into new or reprinted versions.” (From Readers Favorite website)

Are you ready to win?

Lean more/enter here:

Writing an “Elevator Speech” for Your Book

If you were asked to log on to Twitter and describe your book in 140 characters or less, could you do it?

It’s time that authors come up with quick descriptions for their book that can be used on social networks and in general conversation — think of it as your “elevator speech”.

The good thing about a well-crafted “elevator speech” is that you can easily hook your audience into wanting to know more about your book.

For example, budding author Cooper Gallegos uses the following to describe his book: “Road kill, arson, murder and abandonment. Welcome to Goat’s Corner where Velma, the waterhauler holds everyone hostage in a landscape of suspicion and resentment.” The words alone are strong enough to draw in potential readers.

According to the Indiana University Teaching Handbook, the average attention span of adults is 15 – 20 minutes. This refers to both forced attention and voluntary attention. If you are trying to capture an adult that has no reason to listen to you, you have much less time to keep them interested. Thus, the shorter time you spend describing your book, the greater the likelihood of reaching them.

Have you come up with your “elevator speech”? If not, keep your eyes peeled to our Facebook and Twitter pages to participate in our Weekly Writing Challenges. These can help you step out of your comfort zone and write brief useful descriptions for your book, main characters, etc.

Weekly Wednesday Podcast: Book Video Marketing Essentials/Contest Winner Announced

Today’s topic is: Book Video Marketing Essentials.
A couple of weeks ago, we talked about how to use book video marketing as part of your book promotion strategy. Today, I’m covering what you need in your video a bit more in-depth. You need all of the following:
  • Title
  • Author name
  • Image of book cover
  • Image of author
  • Price (not if it could put buyers off)
  • Availability (Amazon? B&N? Website?)
  • Call to action (put at the end so that it’s the last thing on their mind)
  • Additional creative images/video (trailer)
  • Synopsis (trailer – get your audience interested)
Also, the winner for our “Boost Our Blog Facebook Contest” was chosen. Here’s more about the winning author and her book:

The Veiled Mirror by Christine Frost

Book Title: The Veiled Mirror: The Story of Prince Vlad Dracula’s Lost Love

Author: Christine Frost

Publisher: CreateSpace

Date of Publication: October 22, 2010

 

BUY HERE

Self-Publishing Book Review of the Week: Pearl by Darlene Cox

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if they don’t know about it? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us let the community know about a great book. So, without further adieu, here’s this week’s book review:

Pearl book cover

Pearl A Life Too Short: A Death Too Long

Darlene Cox

Publisher: Outskirts Press, Inc.

ISBN 9781432766368

Reviewed by: Midwest Book Review

Pearl is Darlene Cox’s third self-published novel. Other books written are A Little Bit of Larceny and Web of Deceit. A fourth novel will be out in November 2011 and is the sequel to Web of Deceit.

Faircloth, Virginia was a small and peaceful town where everyone knew and trusted each other, so it seemed, until a young beautiful woman was found by two young boys beaten to death in Jacobs Gully partially buried under a pile of leaves. Her name was Pearl and she was 28 years old. Possible suspects in her murder would prove to be many. Faircloth’s Sheriff Atherton and his small staff of deputies would have their hands full.

Pearl was a free-spirited woman who was married to a much older man who owned a Cadillac dealership and she was well taken care of by him. She drove around often at night in her Cadillac convertible with the top down, hair blowing in the wind, anytime and anyplace she felt like it often speeding down the highway. The authorities were perplexed about her death. They wondered if she may have had a flat tire and someone gave her a lift, or maybe she picked up a hitchhiker. She was a kind person and they figured she might have known her killer.

The investigation is most intriguing as the cast of characters lure you into the plot keeping you guessing as the clues unfold.

In addition, to the brutal death of Pearl, the charred remains of an unknown young woman were found in an abandoned house adding more suspense, more secrets, and more questions. The story gets complicated, picks up speed, and authorities believe these two murders may be connected as many townspeople became suspect.

For a small town, the investigation was an exhausting task with only a few deputies and a medical examiner’s office. The search for the murder weapon that killed Pearl had been determined to be a small rock with possible blood splatters on it that would become a grueling chore to find in the woods surrounding the crime area. And, the medical examiner was a well-known drinker who would be too slow in giving the results of his findings regarding the DNA and autopsy reports. Onlooker’s footprints and tire tracks ruined valuable evidence that could have been helpful to the forensic team. Hours and hours were spent on the road and in the woods looking for a bloody rock and Pearl’s Cadillac which had been missing since the day she died. Most interesting, her car was a valuable clue needed to help solve the crime.

To add to the mysteries, a third woman was found on the shoulder of the highway badly beaten and left in a ‘catatonic state.’ The plot gets murky and leads become dead ends.

Darlene Cox has once again created a classic “who done-it” tale pulling the reader along guessing at every turn, with a surprise ending. This book is highly recommended.

DISCUSSION: Are you trying to obtain book reviews as part of your overall book promotion strategy?