Category: Self-Publishing

from the archives, karl schroeder, Kelly Speaks, Self-Publishing

From the Archives: “7 Reasons to Self-Publish, From the Top…”

Welcome back to our new Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.

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[ Originally posted: November 19th, 2009 ]

I’ve helped savvy authors transition their books away from traditional publishing houses, newly publishing authors make informed decisions to pursue other options, and even had personal experience publishing under my own traditional contract. Here are the top 7 or so reasons to re-consider holding out for that traditional contract and self-publish today…

7 – Traditional publishers lose money on over 85% of the books they publish, so they only accept 2% of those that are submitted.

6 – Traditional publishers typically accept manuscripts only from established authors who have already demonstrated a proven platform.

5 – Authors lose all control of their content during the editing process with a Traditional Publisher.

4 – Authors must still invest an enormous amount of time, energy, and money promoting a traditionally-published book.

3- Traditional Publishing: Authors typically receive 5-10% royalty on the wholesale price of the book, and from that have to give 15-25% to their agent. Do the math.

2 – The majority of books published by Traditional publishers go out of print within 3 years. Many books that are stocked on book shelves remain stocked for as little as five weeks before being returned, unsold, to the publisher.

1- Traditional publishers acquire all rights to your book and keep them, even when the book goes out of print or the publisher goes out of business!

– Karl Schroeder

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manuscripts

If you happened to read Karl’s original post six years ago and if you happened also to keep up with current affairs in the self-publishing and traditional publishing industries, you’ll know that very little–if anything–has changed.  Many authors turn to indie, hybrid, and self-publishing platforms because they’re driven away from the Big Five, either by the industry professionals themselves (i.e. outright rejections of book proposals) or by ideological differences and a desire to remain at the helm of their own publishing experiences.  This is what I call “white space thinking,” in which the predominant motivation is to define our choices by what they are not (“I am not going to publish traditionally because of x, y, or z”) or by what they want to steer clear of (“I don’t want to align myself with x, y, or z trend I see at Hachette, or HarperCollins, or some other Big Five publisher”).  What’s left outside of the margins, in the so-called “white space,” can be loosely described as “independent” publishing.

You don’t have to be running from traditional publishing to choose an alternate method, however.  There are a lot of reasons to run to self-publishing, without reference to the ills and crimes of a more traditional path.  While the reasons Karl states above remain accurate and true, I’d like to thicken out his list with a few additions that illustrate how positivity can actually be one of the foundational motivating factors for indie authors today.  And so, without any further ado, here are my additional 7 reasons to self-publish:

  1. You get to create your own timeline, from start to finish.  Your book might take two months, or two years, or two decades, but it will ultimately turn out true to your vision if you get to define your own benchmarks, deadlines, and so on.
  2. The process is simple, and not even  “simpler than….”  It’s just plain streamlined, start to finish, because you are your own middleman, and you are a marketing, design, and decision-making committee of one.  There will always be some fine print to wade through, but on the whole it’s not uncommon to panic at the sheer ease with which you can click your way into self-publication.
  3. The time is right.  There’s a whole slew of options to choose from in terms of indie, hybrid, and self-publishing platforms–and they’re all pretty good, and they’re all continually pushing themselves to do better, since the competition between developers and software designers is fierce.  We’ve crossed a kind of rubicon when it comes to forward momentum in the industry: companies have all the motivation they need to keep improving the user experience.  Self-publishing has gained the luster of a successful niche market, and is rapidly leaving stigma behind in the dust, while commercially successful self-published books rake in the film options and substantial net profits.  You can now make a name for yourself as an indie author!
  4. You can actually break new ground.  Without the checks and balances that tie up any big industry or company, you can quite literally strike out into uncharted waters and be at the forefront of a conversation, putting out timely book after timely book that reaches people where they’re at, while this or that specific issue is at the peak of popular interest.  You can write a book that future readers will call “prescient,” simply because you’re on the cutting edge, predicting and creating new paradigms–and perhaps even new genres!
  5. You can revise your book on the fly, at will.  You created this book, you own all of the rights to it, and you can re-release it if something about it strikes you as needing a little more work later on down the line.  This falls in line with other matters of creative control, as you get to call the shots on every detail that you want to … and you can offload the minutiae to a hybrid publishing company to free up your valuable time to do more of what you really love.  Which is, of course, writing.
  6. You can write responsively, because you have at your disposal some of the finest analytics tools ever designed for authors.  You can watch, in real time, what readers respond to–and tweak your writing process to deliver more of the same, or, alternatively, to make an unexpected turn and give them something they never knew that they wanted, something that isn’t pandering to popular acclaim.  You see everything, and you can make decisions in response to reader interactions that no one in the history of publishing–of any kind, period–has been able to make before!
  7. You’re a believer.  You don’t just own the rights to your self-published book, you own the vision for its totality, from the first splash of ink to the last burst of pixels.  You don’t need a team to tell you what’s what or how good a writer you are; you already know.  You already know that you have something to say that others need to hear, or see, but above all encounter.  And with that kind of conviction, you can cut through all the white noise and baffling criticisms and bureaucracy and simply do what you were born to do: write your book, and publish it on your own terms.  You believe in yourself and your book, and I do to.  All of us here at Self Publishing Advisor do!  ♠
KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.
Kelly Speaks, news from the self publishing world, self publishing news, Self-Publishing, Self-Publishing Week in Review

News From the Self-Publishing World: 10/26/15

This week in the world of self-publishing:

This has been a huge week for self-publishing, in that there doesn’t seem to be a large media outlet left untouched.  Take this October 23rd article in Publishers Weekly, for example, in which contributor Alex Palmer demystifies a few tried-and-true self-marketing methods.  Why is this such a big deal?  For starters, when an industry giant like PW dedicates significant page-space to a (for lack of a better term) “self-help” piece specific to self-publishing authors … well, this is a tacit acknowledgement that there are enough self-publishing authors out there to make them a significant reading bloc that PW is clearly willing to go to great lengths to woo.  Ten years ago, or even five, PW would have been far more likely to publish “discovery” pieces aimed at readers (past, present, or future) of self-published books and traditional publishing experts, rather than self-publishing authors themselves.  So this is exciting.  And the tips Palmer lists (like: “call ahead to make an appointment with the librarian or bookstore owner rather than just appearing unannounced” and “build […] ties to communities long before books come out so [authors and librarians or booksellers] won’t be strangers when the time comes to ask for arranging author events and distribution”) pack a punch and are backed up with useful insights from a variety of experts.  This has to be one of the best (and most interesting) assistive pieces I’ve read this year.

Talk about making serious press with serious media outlets; this week in The Bookseller‘s “FutureBook” section, contributor Porter Anderson walks us through a variety of self-publishing related news items (some of them in the lead-up to a #FutureChat Twitter event on Oct 23), but far and away the most interesting (I find) is his commentary on the divisions and contentions that exist between the different players in publishing today, and between traditional publishers and the self-publishing author.  He asks the question: “Is independent publishing ‘the contrary’ of the Trade?” by which he means, “Do we really have to frame every conversation about self-publishing and traditional publishing as a case of binary opposites?”  (My wording on that one.)  This is partially in response to some comments made by Hachette Livre’s Arnaud Nourry at the recent Frankfurt Bookfair (in which he described self-publishing as “the contrary of my business. We look at books and decide what we do and do not want to invest in”).  Anderson comes to no conclusions, leaving the field open to conversation in the “FutureBook’s” #FutureChat and at the upcoming Author Day conference on November 30th in London.

You thought it couldn’t get any bigger, didn’t you?  Well, it did.  And by “it,” I mean “self-publishing authors making a big splash in major headlines this week.”  Take this October 20th article for People Magazine‘s online edition by contributor Drew Mackie, in which we are presented with exactly what the title promises: seven movies that have their roots in the self-publishing book industry.  The Martian has gotten plenty of press lately, and Still Alice made the rounds and raked in a whole bunch of awards as both a book club favorite and an indie film darling, but some of the other titles might surprise you: Legally Blonde, for example.  Who knew?  Not me.  And I certainly am excited to hear that Hugh Howey’s Wool has FINALLY been moved out of “Development Hell” and into pre-production.  Mackie quotes Howey as saying, “Traditional publishing is much too restrictive. I don’t want to pump out the same book over and over. I want to challenge myself and produce the work that I feel is missing from the marketplace.”  And that, dear readers, is exactly the kind of rip-roaring rallying cry we all need to hear once in a while!

This one goes out to those of you from across the Pond––no, the other pond.  Australian media supergiant Yahoo7 highlighted the accomplishments of a self-publishing Aussie in a detailed October 21st article by contributor Sophie Smith.  Beau Taplin, a native Melbournian, has been making waves not just in the self-publishing industry Down Under, but among celebrities the world over.  He counts Kim Kardashian, Jessica Stam, Sophia Bush, Bindi Irwin, and Lauren Phillips among his many readers, but far and away he can credit his social media prowess with garnering him a wide readership.  Writes Smith, “Mr Taplin is making a living from the full-time occupation [of writing] despite choosing not to refer his work, which has attracted 281,000 followers on Instagram, 16.3K on Twitter and 10,000 on Facebook, to a commercial publisher.”  Taplin, who self-professes to “lean toward the shy end of the spectrum,” sees the novel as falling naturally in line with the traditional publishing model––but he wanted to do something different.  His book, Buried Light, comprises only 100 pages of prose, but it has rapidly eclipsed Taplin’s previous two books in sales.  Of finding his voice through self-publishing, Taplin has much to say: “I was lost before this.”  You can read more about his book at the link.

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Advocacy in Self-Publishing, distribution, from the archives, Kelly Speaks, Marketing Your Self-Published Book, Self-Publishing

From the Archives: “The Importance of Distribution in Self Publishing”

Welcome back to our new Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.

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[ Originally posted: April 6th, 2010 ]

If a publisher focuses on discounts to an author who buys their own book in bulk, that often communicates two things. 1) That publisher is more concerned with selling to you than to other readers. 2)  The publisher is charging you too much for lower quantities. Do you really want to be forced to buy 100 books at a time just to get a fair price? “Bulk” discounts simply trick the author into buying more books than they need, which defeats the whole advantage of on-demand printing.

I’ve seen many authors go down that road, and then end up with lots of books sitting in their garage or basement that no one knows about, because the distribution piece is missing.  The power of the on-demand printing and EDI distribution offered in custom self-publishing take advantage of wholesale availability via multiple sales channels including Amazon, Barnes & Noble, Borders, Baker and Taylor, and Ingram—North America’s largest distributor.  Look also to see that your book is available through I-Page, the book ordering system available at over 25,000 bookstores and retail chains world-wide.

Do look also for a publisher that will sell your book to you at a special author discounted price as well.  It’s never a bad idea to have access to an inventory to compliment your virtually endless on-demand inventory.

The power of distribution when paired with flexible pricing creates an advantageous sales combination for the self-publishing author.

distribution

There’s no easy way to sell books, but as this post back in 2010 points out, there’s no point to purchasing in bulk if you can’t actually move the copies into the hands of your readers.  And as the original post expounds, an effective means of distribution remains absolutely essential in order to steer clear of stocking your basement and not those same readers’ bookshelves.

So how do you distribute books?  Word-of-mouth can work, certainly, as is illustrated by the extraordinary case of Christopher Paolini, although one might argue that his case is only extraordinary because it was eventually “discovered” by the traditional publishing industry and afterwards became a massive hit.  Paolini only relied on word-of-mouth and his own ardent self-marketing methods for a short while, when looking at the total “life cycle” of his Inheritance series.

It seems that selling through an online distributer is perhaps the way to go, especially when those distributers (namely, Amazon and Barnes & Noble) come with all of the might and power of a massive international company.  There are certainly some extraordinary benefits to taking advantage of their systems, toward which end many hybrid publishing companies (such as Outskirts Press) provide packages geared specifically to exploit.  And their digital distribution platforms, while perhaps too bulky to be truly “cutting edge,” do have all of the perquisite customer support and technical maintenance that you could wish for.  There’s always an upside to walking down a path that many others are also walking down.  (I’m thinking specifically of user how-to guides and FAQ forums, here––since I take advantage of those, and often.)

The ultimate point is, however, not to rely on making bulk purchases of your own book as an author, even with the possibility of an author discount.  You want readers to be connecting some of the dots themselves, and buying through these (socially networked and easily findable) ecommerce platforms instead of only through you.  If you are the only person who is selling your book, then that creates a kind of bottleneck for sales.  Diversifying who sells your book and where it can be found is a vital component of any effective self-marketing strategy.  ♠

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.
news from the self publishing world, self publishing news, Self-Publishing, Self-Publishing Week in Review

News From the Self-Publishing World: 10/12/15

This week in the world of self-publishing:

We’ve mentioned the self-publishing and English-language translation phenomenon by Carl-Johan Forssén Ehrlin, The Rabbit Who Wants to Fall Asleep, before.  Yes, it’s now a solid success in the traditional industry as well, since its purchase and republication by one of the Big Five publishing houses–but once a self-published book, always a self-published book.  Right?  Right.  (We will always toast our fellow indie writers’ successes, even when those successes move them into a new mode.)  Well, it probably comes as no surprise that the press surrounding Forssen Ehrlin’s book has only continued to grow rowdier and rowdier as critics celebrate the book’s careful craft and grounding in scientific research and the field of child psychology. This week, Leanne Italie of the HeraldNet writes that the author was “as surprised as anybody that the book snowballed so quickly soon after climbing the Amazon rankings in the UK in August, where the site made it one of its weekly deals and helped hook Ehrlin up with a publicist who helped him arrange interviews there.”  All this goes to show that the debate of whether Amazon is an author’s best friend or enemy still has quite a lot of ground to cover!

Sharon Short over at My Dayton Daily News had a chance to sit down with self-publishing sensation Chris Woodyard for an interview published on October 8th.  (You already know how wonderful a good interview is for a discouraged indie author or someone seeking entry into the world of self-publishing!)  Woodyard, who is widely known for her spirit-haunted works of hybrid fiction, speaks directly to the evolution of the self-publishing industry since she first began in 1991–when the internet itself remained a somewhat “new” thing for the average middle-class (and non-military) citizen.  Says Woodyard, “There definitely wasn’t as much available as there is today. I met a representative from a printing company who helped me find a local typesetter and I found a printer in Cincinnati who’d produce the books. I did everything a traditional print publisher would do — hiring the typesetter, visiting the print company to review proofs, setting up a basic business model.”  Today, she’s quick to point out, authors have a whole host of options to choose from.  “Now, writers who want to self-publish can have ‘print on demand’ copies created through various services — if five people want the book, five can be printed; 20 buyers, 20 copies, and so on. Or they can opt to skip printing all together and create ebooks,” Woodyard tells us.  “That wasn’t the case in 1991. After my first “Haunted Ohio” was printed, the minimum print run of books was delivered to my garage.”  And a minimum print run amounted to 10,000 copies!  Luckily, Woodyard has sold her books, and with a little help from the internet has even managed to find an audience for her Ohio-based ghost stories outside of her home state.  That’s an encouraging thought indeed!  Check out Short and Woodyard’s full conversation at the link.

Last Thursday, Business Insider contributor Rob Price published an article about the newly updated interface of the blog platform Medium, whose founder and CEO Ev Williams also happens to be one of the cofounders of Twitter.  According to Price, Williams announced last Wednesday “that the company is introducing ‘a slew of updates to bring Medium to the next level and in the process make it more powerful, more fun, and more democratic.'”  As with other blogging platforms, like Tumblr and LinkedIn Pulse, it may not immediately seem like a big deal for indie and self-publishing authors, but … it is:

As Williams points out, everyone from Bono to Melinda Gates to author John Green has posted to the site in the last few weeks. The company says more than 20,000 people publish on Medium each week.

Medium’s clean interface also makes it a favourite for brands and promotional blogs looking to get their message out: “Medium has become a dumping ground for a different generation’s press releases,” my colleague Biz Carson wrote last month. In addition to its self-publishing tools, it has a number of in-house publications — including tech vertical Backchannel.

For more information, check out Price’s full article–and if you give Medium a chance, check in with us here at Self Publishing Advisor from time to time.  We’re definitely intrigued!

It’s not just J.K. Rowling keeping our spirits up these days (although she certainly remains wonderful).  Cultured Vultures columnist Andrez Bergen writes that while publishing is “still something Ben-Hur might shy from” for a variety of reasons, “it’s too easy to be put off by the wall that seems to stand between an amateur scribe and his debut publication. If I have any advice at all worth its salt, it would be this: persevere, be downright stubborn, believe in your craft, and be prepared to kick on doors (nicely) rather than knock sheepishly.  And in a worse-case-scenario, set up a shell-company to (self) publish and keep the secret under wraps.”  Bergen’s only half joking, here.  There are so many existing options these days, with dozens or possibly even hundreds of indie and hybrid and self-publishing companies to choose from–but there’s always room for innovation.  So if you can’t find exactly what you’re looking for, don’t forget that you will always have a cheer squad in me and in us here at Self Publishing Advisor if you choose to invent something from scratch.  Such as a self-publishing company of your own!  You can count on us to follow your adventure from start to finish with great interest, because we care.  We care that you are represented the way you want to be, by people and a brand that puts you first and profits second.

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

news from the self publishing world, self publishing news, Self-Publishing, Self-Publishing Week in Review

News From the Self-Publishing World: 9/21/15

This week in the world of self-publishing:

In a broadcast that ran on NPR on September 19th, journalist Lynn Neary talks with a variety of self-published authors and experts about where, exactly, the indie community stands in relation to the community of traditionally-published authors in respects to book sales.  And the figures she uncovers are, indeed, somewhat surprising––and yes, mostly in good ways.  Neary poses the question, “what happens to writers who never get anywhere near an awards ceremony?”  The answer: not much, but that doesn’t mean that authors who aren’t making it onto the Man Booker shortlist are worse off than those who are.  All authors struggle to break even and sell books, Neary reports, citing the Authors Guild survey we looked at last week.  And while the article may seem to strike a mostly sour note, Neary ends with the hope that while many authors must write for little to no profit at present, “maybe — just maybe — next time they’ll get paid.”  Here’s hoping, NPR!

You might know her as the author of the New York Times bestselling author of The Selection (and its sequels), but now you have the chance to know her as a spokesperson for self-publishing.  In a September 19th interview with Chryssa Celestino for Preen, Cass describes how she got her start in the sometimes murky waters of self-publishing, and how her roots in the community of readers she found there set her up for success today.  She walks readers through the process of self-publishing, and what it felt like both to publish and retain creative control over her work, a quality which is often cited by authors as a reason to pursue platforms apart from the traditional mode of publishing.  “It was a whole little community,” she says, “and at the same time, they sort of helped get the word out.”  And from someone who knows what it’s like to work in both the indie and traditional modes, those words ring with inhabited experience.

In her September 17th article for the Kentucky-based Lexington Herald news site LexGo, Candace Chaney introduces us to a development that might benefit everyone in the indie, hybrid, and self-publishing community––a festival for those who read and write and publish and otherwise love zines (or self-published digital magazines & fanzines).  A festival that is entirely given over to celebrating us.  Us!  And it’s about time; festivals and parties and awards ceremonies have long been lauding the accomplishments and successes (and failures, too, we must admit) of traditionally-published writers and the traditional publishing process as a whole.  It’s our time!  According to Chaney’s research, “Festival organizers say that in addition to nostalgia for the analog age, zines offer more personal connection and creative freedom than you can ever get on the Internet; they also continue to serve as a vehicle for alternative, radical, or marginalized communities to safely tell their stories without fear of censorship or retribution.”  In a word: awesome.  The festival took place on Saturday the 19th, but if you missed it, never fear: this was a third anniversary of the event, which will happen around the same time next year.  Take a look at Chaney’s article for more information!

The innovations just keep on coming!  On the 16th of September, Scott Green’s article for Crunchyroll (which self-advertises as “the leading global video service for Japanese Anime and Asian media”) chronicles some of the latest adventures of––and declarations of intent by––Stu Levy, founder of Tokyopop, a corporate superweight in the world of manga publication.  According to Green, Levy is “working on new digital comics initiative, POP Comics. This is a mobile app for iOS and Android that allows creators to upload and promote their original comics.”  This is good news for illustrators and digital artists especially, who are expected to retain “70-75% of the ad revenue, with 30% going to Tokyopop.”  Other, similar platforms are seeing a usership in the millions, so this percentage is not a meaningless one.  Check it out by hopping on by the beta launch at popcomics.com!

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.