News From the Self-Publishing World: 9/28/15

This week in the world of self-publishing:

In this September 24 article for Southlake Style, self-published authors Paige Weaver and Leslie Fear sit down for an in-depth interview.  The interview—and the article as a whole—addresses many of the issues at the heart of the self-publishing experience today, from what led these two (successful, I might add) authors to choose a self- or an indie publishing experience over the traditional publishing route, to what the process looked and felt like, to what draws readers to their books, to how they themselves have found a sense of community in the network made possible only by self-publishing. All around, we just love hearing from authors who unapologetically love what they do and are willing to walk us through why they do it.  Follow the link for more!

Good news sometimes comes in waves, as you’ll discover courtesy of Allison Flood’s September 24 piece for the eminent British news engine, The Guardian.  Cornelia Funke, a German author perhaps best known for her Mirrorworld series, has elected to pursue self-publishing for her next book, citing creative differences with her American publishers.  “I’m a careful business woman,” says Funke, and Flood goes to great lengths to place Funke within a greater framework of self-publishing that further proves that her choice to veer away from the path set by Little, Brown and Company is not a hasty or ill-informed one.  Here’s the good news for all of us: self-publishing is no longer the elephant in the room, when literary and commercial heavyweights opt to self-publish as an alternative to the Big Five.  An author like Funke can go toe-to-toe with a major publishing house and still sell books!  More at the link.

In her September 24 article for New Zealand-based website Booksellers.co.nz—the official website for the Association of New Zealand Booksellers—Jillian Ewart takes a quick look at a whole slew of recent publications by indie, hybrid, and self-publishing authors in her home country, a nation long celebrated for its rich publishing market.  To see that self-publishing has gained such a foothold in the international arena is encouraging indeed, whether you are looking to take the first step down the road to self-publishing, or already secure in chosen mode of publication, or even if you are unsure if your work “fits” better here or there. (Hint: there is ALWAYS room for your book in the world of indie and self-publishing!)

Earlier this week, in a September 23 press release to Business Wire, Author Solutions (the digital self-publishing arm of the Big Five publishing company Random House) announced its partnership with Alliant International University. Together they are launching Alliant Press, “the first-ever university press to utilize the supported self-publishing model.” The press presents significant opportunities to authors, but may also present some significant challenges; that being said, the best news may be for universities looking to launch new imprints … and to the students whose pocketbooks are emptied by necessary excursions to prohibitively expensive university bookstores.  Who knows?  Maybe self-publishing has the answer to their problems too!


As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

News From the Self-Publishing World: 9/21/15

This week in the world of self-publishing:

In a broadcast that ran on NPR on September 19th, journalist Lynn Neary talks with a variety of self-published authors and experts about where, exactly, the indie community stands in relation to the community of traditionally-published authors in respects to book sales.  And the figures she uncovers are, indeed, somewhat surprising––and yes, mostly in good ways.  Neary poses the question, “what happens to writers who never get anywhere near an awards ceremony?”  The answer: not much, but that doesn’t mean that authors who aren’t making it onto the Man Booker shortlist are worse off than those who are.  All authors struggle to break even and sell books, Neary reports, citing the Authors Guild survey we looked at last week.  And while the article may seem to strike a mostly sour note, Neary ends with the hope that while many authors must write for little to no profit at present, “maybe — just maybe — next time they’ll get paid.”  Here’s hoping, NPR!

You might know her as the author of the New York Times bestselling author of The Selection (and its sequels), but now you have the chance to know her as a spokesperson for self-publishing.  In a September 19th interview with Chryssa Celestino for Preen, Cass describes how she got her start in the sometimes murky waters of self-publishing, and how her roots in the community of readers she found there set her up for success today.  She walks readers through the process of self-publishing, and what it felt like both to publish and retain creative control over her work, a quality which is often cited by authors as a reason to pursue platforms apart from the traditional mode of publishing.  “It was a whole little community,” she says, “and at the same time, they sort of helped get the word out.”  And from someone who knows what it’s like to work in both the indie and traditional modes, those words ring with inhabited experience.

In her September 17th article for the Kentucky-based Lexington Herald news site LexGo, Candace Chaney introduces us to a development that might benefit everyone in the indie, hybrid, and self-publishing community––a festival for those who read and write and publish and otherwise love zines (or self-published digital magazines & fanzines).  A festival that is entirely given over to celebrating us.  Us!  And it’s about time; festivals and parties and awards ceremonies have long been lauding the accomplishments and successes (and failures, too, we must admit) of traditionally-published writers and the traditional publishing process as a whole.  It’s our time!  According to Chaney’s research, “Festival organizers say that in addition to nostalgia for the analog age, zines offer more personal connection and creative freedom than you can ever get on the Internet; they also continue to serve as a vehicle for alternative, radical, or marginalized communities to safely tell their stories without fear of censorship or retribution.”  In a word: awesome.  The festival took place on Saturday the 19th, but if you missed it, never fear: this was a third anniversary of the event, which will happen around the same time next year.  Take a look at Chaney’s article for more information!

The innovations just keep on coming!  On the 16th of September, Scott Green’s article for Crunchyroll (which self-advertises as “the leading global video service for Japanese Anime and Asian media”) chronicles some of the latest adventures of––and declarations of intent by––Stu Levy, founder of Tokyopop, a corporate superweight in the world of manga publication.  According to Green, Levy is “working on new digital comics initiative, POP Comics. This is a mobile app for iOS and Android that allows creators to upload and promote their original comics.”  This is good news for illustrators and digital artists especially, who are expected to retain “70-75% of the ad revenue, with 30% going to Tokyopop.”  Other, similar platforms are seeing a usership in the millions, so this percentage is not a meaningless one.  Check it out by hopping on by the beta launch at popcomics.com!


As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

News From the Self-Publishing World: 9/14/15

This week in the world of self-publishing:

The Kindle Scout, one of Amazon’s publishing platforms, has long proven to be a handy option for United States-based indie or self-publishing authors looking to connect with new readers, and it has been shown to be just as handy for readers who use it as a discovery tool. As announced in an official September 9 press release, Kindle Scout is now available to readers and authors alike––around the world.  While the Scout will remain available to American authors, it will now be offered to authors in Europe, Canada, Australia, India, Brazil, and elsewhere as well.  These authors may submit their (novel-length, English-language, previously unpublished) manuscripts to be considered. The process is simple: readers read, then nominate which submissions should be published!

According to the press release, “Publishing contracts include 5-year renewable terms, a $1,500 advance, a 50% eBook royalty rate, easy rights reversions and featured Amazon marketing.”  It remains unknown whether Amazon plans to widen its permissions to allow the submission of manuscripts written in languages other than English––but it would make sense as a future step, as Gina Hill (the Scout’s general manager) says that “Expanding [the Scout] platform to authors and readers outside the U.S. has been one of the most frequent requests we’ve received since we launched.”  In the meantime, we’re looking forward to seeing what English-speakers around the globe come up with!

The Independent Publishers of New England (IPNE) will soon be holding their annual conference in Portsmouth, New Hampshire. The event, which takes place on the 25th and 26th of this month, will cost about $170 for members and $195 for non-members to attend (though this second amount includes a year-long membership).  The IPNE’s conference planners have arranged for keynote presentations geared towards indie and self-publishing authors, featuring representatives from Publishers Weekly, the Independent Book Publisher’s Association (IBPA), Shelf Awareness, and Ingram Content Group.  For more information, check out this online notice.  And on that note, don’t forget that the Association of Writers and Writing Programs (AWP) will be hosting its annual conference in July of 2016.  It’s never too early to block out your schedule!

Well, there is always bound to be some bad news mixed up with the good.  In this Publishers Weekly article, Rachel Deahl reports on the Authors Guild’s latest findings, which essentially boil down to one potentially bitter conclusion: “the majority of authors would be living below the Federal Poverty Level if they relied solely on income from their writing.”  (Emphasis mine!)  Contributing factors include the exponential rise of piracy when it comes to digital books, shrinking or frozen royalties in the face of a mounting cost of living, and pressure to keep e-book prices low.  Mary Rasenberger, the Guild’s executive director, does point out a silver lining for indie and self-published authors, however: according to the report, 33% of respondents “reported having self-published at least one book.” Rasenberger says that authors “are starting to see self-publishing as an outlet for projects that haven’t been supported by traditional publishing houses”––which of course happens to make perfect sense to the self-publishing community, but it’s nice to see more mainstream news outlets and institutions catching on!

Good things are happening in Maine!  The Sun Journal put out a press release on behalf of the Auburn and Lewiston libraries, which are now taking a bold plunge into the world of indie and self-publishing: they have joined many other libraries around the United States (and elsewhere) in subscribing to SELF-e, a self-publishing option that doubles as a “discovery platform for local authors.”  The way SELF-e works is simple: authors upload a digital copy of their book to the SELF-e website, then are presented with the option to submit it to their local libraries for access via their digital services.  They may also submit to Library Journal for an additional level of review, during which LJ staff decide whether or not a book may be of greater national interest (and distribution).  Suzanne Sullivan, head of collection development at Auburn Public Library, writes that “This is a great opportunity for writers to build an audience and for readers to discover authors who may be just starting out.”  SELF-e does not pay writers, but submission is free, and it can prove useful in getting the word out that a new indie book has been published!  For a complete list of which states are accepting submissions, visit the SELF-e “Where” page, here.


As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

News From the Self-Publishing World: 9/7/15

Happy Labor Day to our readers in the United States!

This week in the world of self-publishing:

What is that line from Animal Farm: “All animals are equal, but some animals are more equal than others”?  The market being what it is for indie and self-published authors, the whole enterprise can often seem overwhelming.  But indie and self-published authors have always faced one seemingly insurmountable hurdle––one hurdle that is “more equal” than all the others––in the quest to sell their books: publicity.  Well, this year there’s good news at last!  In a September 4th article for LibraryJournal, James LaRue documents the ground-breaking efforts of librarian Jim Blanton to reshape libraries into a mutually-beneficial platform for self-published authors.

LaRue notes that libraries have often “turned a cold shoulder to local authors” in that “librarians didn’t return [authors’] phone calls, shied away from booking them in meeting rooms, and turned down their books for the ­collection.”  But Blanton knew that librarians––many of whom are self-published or are advocates for self-publishing themselves––could provide vital support to new or struggling authors.  And so, as the director of Daviess County Public Library (DCPL) in Owensboro, KY, Blanton partnered up with a neighboring library in Henderson to create ePublish or Bust.  This website allows indie and self-published authors to “book” appearances at local libraries (there are 24 in Kansas that participate, at present) and to access a variety of other resources.  While the website is currently in a beta stage as Blanton and others iron out the wrinkles with their system, it provides a glimpse of new possibilities as libraries and authors collectively look to prepare for a digitally-driven future.

In anticipation of the FutureBook conference in December 2015 (“the largest digital publishing conference in Europe,” according to its website), journalist and speaker Porter Anderson put out a call for “the FutureBook audience to reflect on five years of digital [publishing] … and to challenge the customs we have begun to adopt.”  The response, Anderson writes, has been “robust,” and the final deadline is today, September 7th.  Several manifestos are already published online at FutureBook, but we’re here to sing the praises of one specific contribution: that which has been put on the table by the founding director of the Alliance of Independent Authors (ALLi), Orna Ross.  In “A Manifesto for Self-Publishing Authors,” Ross strikes both a defiant and compassionate note, all at once.  Not sure how this is possible?  Read the full manifesto.  It’s short and sweet and beautiful.

We tip our hats this week to self-published children’s book author and Swedish behavioral scientist, Carl-Johan Forssén Ehrlin, whose phenomentally successful The Rabbit Who Wants to Fall Asleep was just acquired in a joint deal between Random House U.S. and Penguin Random House U.K.  In this article in Publisher’s Weekly, Rachel Deahl describes how Ehrlin went from selling 24 copies of his book one week in August to selling over 29,000 copies the following week.  And while it’s probably a sure thing that Random House will find new audiences for this delightful little book, there’s no shaking the fact that this book wouldn’t have gotten the attention of the traditional publishing houses if it hadn’t already been such a magnificent self-publishing success story.

Our last stop on the news train this week is this article on PRWeb.com, with the news that the Colorado-based hybrid self-publishing company Outskirts Press is hosting a noteworthy promotion for their “Diamond” and “Pearl” publishing packages.  The promotion, dubbed “Mad Money” by the company, allows customers to apply a promotional code at check-out and recoup some $300 in credit on their Outskirts Press accounts.  These packages cost about $999 and $1,199, so the $300 promotion represents an additional value of roughly one-third and one-quarter, respectively.  Nothing to sneeze at!

The company, described in the PRWeb release as the “fastest-growing full-service self-publishing and book marketing company” in the United States, typifies the possibilities offered by “hybrid” platforms––where authors pay to publish their book, instead of receiving an advance as they would from a traditional publisher, and receive the full benefit of professional editing, design, promotional, and marketing services while retaining full rights and creative control.


As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

News From the Self-Publishing World: 8/31/15

This week in the world of self-publishing:

We’ve written about Espresso Book Machines before, but now it looks like the prestigious and world-renowned Shakespeare & Co. bookstore in the Upper East Side is set to unveil one of these delightful gadgets for its patrons to use.  All that’s necessary for New York’s elite to self-publish a book is, now, to drop on by the store at Lexington and 68th Street with a flash drive in hand.  The machine prints around 100 pages a minute, and provides cover design features to make the process as easy as hailing a cab.  In addition to the EBM, Shakespeare & Co. has additional good news for self-published authors: as its summer-long renovations wrap up, the store is set to unveil a new section dedicated entirely to self-published authors!  For more information, check out Shaye Weaver’s article on DNAinfo.com.

Self-published author Zen Cho has locked in a three-book deal with major publishing houses Penguin Random House (in the US) and Pan Macmillian (in the UK).  29-year-old Cho, a London-based writer with Malay roots, has seen previous success through publication in indie online magazines and through the 2012 release of The Perilous Life Of Jade Yeo, a romance which centers on a Malaysian writer in 1920s London.  In Annabeth Leow’s article for Asia One, Cho dishes on both her writing method and the backstory to her latest book, Sorcerer to the Crown, an English Regency romance that tackles subjects as ambitious as the “transatlantic slave trade and the conquest of India,” all while adding a fantastical twist to the Alternate History genre.  While she joins the ranks of traditionally-published authors with this twist to her own tale, Cho’s story remains one that holds a lot of pith and promise for those of us who steer clear.

In this article for The Guardian, Anna Baddeley delves into what’s changed and what’s remained the same in respect to the conversations surrounding ebooks.  And the long and the short of it is this: more has changed than has stayed the same, and that’s a very good thing.  She comments on the diversification and stabilization of the ebook market and its interconnectedness with self-publishing.  To Baddeley, the obsession over whether ebooks are going to destroy the publishing industry is little more than a “distraction,” and as the market matures beyond this distraction, it lays the groundwork for a few clear benefits.  Says Baddeley, authors are now more “clued up about how books are made – and more aware of the power they have to influence what and how they read.”  For us indie and self-published authors, there’s no better encouragement to keep making the choice to empower ourselves and our readers than the knowledge that we do, indeed, have the collective power to reshape the industry to very, very good ends.


As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.